Online Marketing: Tech edge augmenting the Molson label

Posted on July 30, 2009 by Total Immersion

Dry, real. More augmented reality. This time from Canadian brewer Molson and its Molson Dry brand. When the beer bottle reaches the perfect temperature, it’s time for a party message reveal. All you need to do is download an app and hold your Molson Dry up to the webcam. “You will see an animated party message [...]

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Trading cards: New Weet-bix collector cards bring All Blacks to life

Posted on July 29, 2009 by Total Immersion

Weet-Bix has launched a range of high-tech collector cards which give All Blacks fans the opportunity to see their favourite players come to life before their eyes. The new Weet-Bix All Black Power Plays collector cards utilise an innovative 3D technology developed by Total Immersion in France and the USA and Dreamscape in Australia. The [...]

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Total Immersion with AugmentedReality&Co have developed first Augmented Reality Packaging for Teh Celup Sosro of Indonesia

Posted on July 20, 2009 by Total Immersion

JAKARTA (July 8th, 2009) –  Sosro Project Sipping the cup of tea, and watching the beauty of Indonesia while holding it at your hand.  Total Immersion (www.t-immersion.com), the global leader in augmented reality, together with Augmented Reality &Co, certified Value Added Reseller in Indonesia, announced today the first augmented packaging, with its patented D’Fusion® markerless [...]

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Best Transformers 2 Revenge Of The Fallen Fan !

Posted on July 17, 2009 by Total Immersion

Please have a look to this very cool video done with Transformer2 AR Experience.

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Digital Marketing : New Point of Sale Marketing Experience using Sosro Tea Packaging and Augmented Reality

Posted on July 16, 2009 by Total Immersion

AugmentedReality&Co and Total Immersion have just launched the ASIA’s FIRST Augmented Reality Packaging with marker less technology for Teh Celup Sosro. Teh Celup Sosro is a tea-bagproduct owned by PT.Gunung Slamat, one of the key players of the beverages industry in Indonesia. The management team has decided to use the Augmented Reality technology on its [...]

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Total Immersion bring ‘space age’ marketing to the UK

Posted on July 9, 2009 by Total Immersion

GLOBAL leaders in augmented reality, Total Immersion, are taking the marketing world by storm after kick-starting their UK operation with a series of groundbreaking launch campaigns. The software company, which specialises in blurring the real and virtual worlds to create new consumer experiences,  has been working with several big brand names since opening in the [...]

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Entertainment : Six Flags Great Adventure Presents Professor Keaney’s Xploratorium : An Interactive Entertainment Encounter

Posted on July 8, 2009 by Total Immersion

Six Flags Great Adventure opened July 4th a new kind of family oriented attraction based on digital experiences. Total Immersion delivered for this attraction several augmented reality attractions. For the opening, Xploratorium receives a warm welcome from guests. Come with us for a guided tour. Videos are coming soon…

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Digital Marketing: Mc Donald’s France brings 3D Interactivity to new Happy Meal campaign thanks to Total Immersion’s technology

Posted on July 6, 2009 by Total Immersion

In collaboration with Mc Donald’s promotionnal agency Duke, Total Immersion delivered a new on line experience to support french Happy Meal campaign. Thanks to augmented reality kids can interact with a 3D avatar and choose different scenarios thanks to finger pointing technology.

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Digital Marketing : The Phone House presents Nokia N97 advertising with Augmented Reality

Posted on July 3, 2009 by Total Immersion

The Phone House unveils in France Nokia N97 Augmented Reality Experience in their monthly Brand Magazine. The web-browsed application shows to end customer all new features of Nokia’s latest device. Print the ad here. Experience here.

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Digital Marketing : Transformers 2 Street Marketing Campaign in Madrid

Posted on July 2, 2009 by Total Immersion

Have a look on last Transformer 2 Street Marketing Campaign in Madrid using face-tracking technology and augmented reality kiosks.

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