Entertainment : Video Release of Last Mister Six Augmented Reality Dance Floor Designed for Six Flags Great Adventure

Please enjoy the video of last Mister Six Dance Floor! Guests choose one rhythm and are able to scratch on the rotating table where Mister Six is dancing !

Digital Marketing : JWT International and Lemonade Animation launched Russia’s 1st Augmented Reality Campaign powered by Total Immersion

JWT International launched the first augmented reality campaign in Russia, for telecoms provider MTS, on: http://red.mts.ru/newreality/. “We believe this will be a first in Russia, almost certainly a first within the telco market and youth market.” Each in a series of 4 MTS “Red Energy” advertisements has a hidden, invisible component. When held in front [...]

Digital Marketing : Citroen DS3 AR Experience launched with Brochure used as Steering Wheel

Total Immersions french Partner Astuce Productions unveiled AR Advergaming web based experience for Citroen DS3 pan-european campaign. In this experience, you can choose your Citroen DS3 and use the brochure as a steering wheel to pilote your Citroen in a virtual environment. Check the experience Astuce Production Making Of

Blog Review : Inwindow Outdoor launched interactive storefront window campaign for CW’s Vampire Diaries

Please have a look at this article : Digital Signage Today Inwindow Outdoor has launched an interactive storefront window campaign to promote CW’s new drama, Vampire Diaries. The Storescape campaign utilizes three Inwindow properties in Los Angeles and three in New York City and features a range of incredible interactive technologies to engage the pedestrian, [...]

Press release : Topps and Total Immersion Huddle Up, Unveil ‘3D Live’ Football Cards: NFL Quarterbacks on Virtual Gridiron Come To Life Via Augmented Reality

Cards Build on Game-Changing Introduction of 3D Live Baseball Cards, Enable Kids and Collectors to Play Ball with the Pros at ToppsTown.com               LOS ANGELES and NEW YORK (September 23, 2009) – If the prospect of being a Monday morning quarterback every day of the week grabs you, you can now get in the game, [...]

Press Release : Topps Team Up With Total Immersion to Launch Football’s First 3D Stickers

Licensed collectables publisher Topps Europe Ltd (Topps) has teamed up with Total Immersion to create the world’s first range of 3D football stickers for the German Bundesliga. Due to be launched this month, Topps 3D Live stickers use augmented reality to give football fans the chance to see their favourite players come to life, make [...]

Event : 2 French Ministers Press Event powered by Total Immersion

Secretary of State by the Prime Minister in charge of the Perspectives and Development of the Numeric Economy Nathalie Kosciusko-Morizet and French Culture and Communication Minister Frederic Mitterrand announced to press the end of analogic TV and launch of numeric TV in France. The event managed by Harrison&Wolf presented the 2 main characters for communication [...]

Entertainment : Video release of Augmented Reality Bumper Car Game @ Six Flags Great Adventure

Total Immersion delivered at Six Flags Great Adventure, New Jersey, several interactive games for Professor Keaney’s Xploratorium. With the AR Bumper Car Game, you have some real weapons on the real track (cards) which interact in real time with the videogame.

Trading Card : E-Max Minimag 3D Live official launch in Italy : Calcio Football players in your hands !

E-Max launched in Italy Calcio 3D, a brand new AR experience powered by Total Immersion for trading cards with innovative game plays including scoring systems : Cross ball and volley shot: “Show the front cover of your MINIMAG 3D to the webcam. Once the cover is recognized, put your finger on the 3D LIVE logo… [...]

Expert Review : Philippe de Passorio “Augmented Reality technologies enter the world of marketing”

Philippe de Passorio from Total Immersion In a time of current crisis where companies are striving to maintain and develop their market shares, advertisers are challengingly innovative to promote products and services. Marketing departments are battling to create the best event around product launches and to accelerate the consumer buying process. But the question remains [...]

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