In association with digital marketing agency Initiative and creative agency David & Goliath, Total Immersion (www.t-immersion.com) has unveiled the new D’Fusion@Home Facebook application, called “Go Hamster Go!” The game marks the first use of augmented reality in a Kia application for a social media environment — and adds to the cool factor with “game changing” face tracking. The application is available now on the social networking site (www.facebook.com/kiasoul) under the Go Hamster Go! tab.
Filed under: New Projects, Online Marketing Tagged: | Advergaming, Facebook, Kia Motors
