The Mattel toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will feature heroes, creatures and vehicles straight from James Camerons much-anticipated film, which is set for release in December 2009.
The augmented reality technology used for the project was developped by AR world leader Total Immersion. Each action figure, vehicle and creature in the product line will come with a 3-D web tag, called an i-TAG, which consumers can scan using a home computers webcam.
Filed under: New Projects, Toys Tagged: | Avatar, Consumer products, i-Tags, Mattel, Toys
[...] Augmented reality is an experiment. 3-D is an experiment. And here’s one that did both – here and here. I say experiment smartly, but [...]