“Mattel’s Jason Horowitz talks to the L.A. Times about how the Avatar AR-enabled line of iTag action figures weds augmented reality and the fantastic reality of James Cameron’s blockbuster. In this interview, Horowitz discusses how augmented reality expands upon the remarkable experience of the film.” More
Filed under: Blog Review, Consumer products, New Projects Tagged: | Avatar, Consumer products, i-Tags, Interactive Experience, James Cameron, Mattel, Toys
