Please have a look at this article : Graphic Arts Online
Printed DVD packaging features a code that when placed in front of a Webcam let viewers enter the world of augmented reality.
Three of this season’s hottest home entertainment packages – Transformers: Revenge of the Fallen , Star Trek, and Night at the Museum: Battle of the Smithsonian–featured a powerful combination of printing and electronic media. The films’ printed DVD packaging featured code that when placed in front of a Webcam let viewers enter the world of augmented reality.
Total Immersion, Los Angeles, supplied the AR applications which give life to an incarnation of Transformers’ robotic character Optimus Prime and offered a tour of the U.S.S. Enterprise. more
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