Please have a look at this article : iMediaConnection
“Avatar”
Excitement around James Cameron’s “Avatar” created opportunities for several AR tie-ins to the movie. McDonald’s launched a site called “Experience Pandora” that users can tap via a “Thrill Card,” which can be cut out from McDonald’s boxes or printed out at home. According to Variety, Coca-Cola also placed Avatar related content on 140 million cans, while Mattel created action figures with special AR tags that provide additional content. more
Filed under: Event / Networking, Expert Review Tagged: | Avatar, James Cameron, Online Marketing
