Try-on your eyeglasses on line with Opticians ATOL using an Augmented Reality Automatic Face Tracking application

Try-on your eyeglasses on line with the French Opticians ATOL using an Augmented Reality Automatic Face Tracking application

Paris, 13, March 2010 – the new Atol Opticians on-line application represents an innovative leap forward in Augmented Reality: the automatic and instant face tracking for a just-like-real-life fitting without a need for further adjustment.

Atol is the first Optician offering 3D perfect fitting for eyeglasses. Using a simple webcam, the Internet user is drawn into the world of Augmented Reality and is virtually able to try on new eyeglass frames; to switch style and design and to see which is best suited. The uploading of an application allows the webcam to detect the Internet user’s face automatically and to adjust eyeglasses in a blink of an eye.

This application has been particularly developed for the launch of the latest Adriana Karembeu collection, offering a large choice of fashionable frames. It will complete the “online” Opti’Color©1 range created for this new collection, available from the brand’s web site which also proposes innovative advice in colorimetry.

For such a technological achievement dedicated to the Optical Industry, Atol have placed their trust in Total Immersion, worldwide leader in Augmented Reality: “Augmented Reality allows the integration of animated 3D objects into video streams. Automatic face tracking is a major technological development; it has struck a chord with companies privileging the quality of client experience on their web site. After the success of Avatar, it is now clear that 2010 will, more than ever, be the year of Augmented Reality” commented Eric Gehl, Total Immersion’s COO.

For Stéphane Solinski, Vice Managing Director of Atol les Opticiens : “We are extremely proud to offer this interactive application exclusively. It provides each of us an innovative and fun way to try on the Adriana Karembeu collection, right from our homes. This choice is part of our will to offer an online presale service and to uplift visitors’ rate in our outlets”.

1 Guiding clients through a choice of eyeglass frames, matching their hair and eye colours and thus enhancing their beauty.

About ATOL Opticians

Founded in 1972 as a cooperative group, Atol (l’Association des Techniciens en Optique et Lunetterie) is now the 4th largest brand in the French optical Industry. Its network regroups nearly 730 brand-outlets with a 2009 turnover reaching more than 338 million Euros. Atol became the first national optician network to obtain the ISO 9001 certification, promoting a guarantee of quality for its consumers.

Atol’s growth relies on its 100% cooperative structure, supervised by expert opticians and managed by skilled professionals. Their main focuses are product quality, staff training and to keep a real involvement in the field of visual health.

www.opticiens-atol.com

About Total Immersion

Founded in 1999, Total Immersion, ( http://www.t-immersion.com ), software solutions provider, has become world leader in Augmented Reality in just a few years. This innovative technology allows the integration of real time 3D objects into live video streams. With headquarters located in the Paris area, it has expanded in Los Angeles, London and Hong Kong and has grown a network of over 70 partners delivering its software solutions worldwide.

3 Responses

  1. [...] Try-on your eyeglasses on line with Opticians ATOL using an Augmented Reality Automatic Face Trackin… [...]

  2. [...] OR, perhaps they don’t expand into physical world: in order to play competitively with physical stores, they all try to stay online and use that medium to keep costs low and spread word virally. The matter will be whether or not consumer behavior changes fast enough to keep up with this strategy; for example, people are already trying on goods using augmented reality. [...]

  3. [...] OR, perhaps they don’t expand into physical world: in order to play competitively with physical stores, they all try to stay online and use that medium to keep costs low and spread word virally. The matter will be whether or not consumer behavior changes fast enough to keep up with this strategy; for example, people are already trying on goods using augmented reality. [...]

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