Meet and Greet at Webinale June 1st “Case Study: Avatar Augmented Reality Experiences with Mattel, Mc Donald, and Coca-Cola”

Posted on May 31, 2010 by Total Immersion

Come and join Total Immersions COO, Eric Gehl at Webinale Event taking place tomorrow in Berlin. Webinale is a web conference for web design, development, business and new trends in technology. Eric will animate as session about Avatar Augmented Reality Experiences with Mattel, Mc Donald’s, and Coca-Cola with illustrated cases studies. The marketing campaign associated [...]

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AR&Co launched largest Augmented Reality Program on Indonesian Newspaper

Posted on May 27, 2010 by Total Immersion

Kompas as Indonesia leading newspaper company is in partnership with AR & Co to create a new reading experience to all readers nationwide by using augmented reality technology. Total Immersion’s partner in Indonesia, AR & Co and Kompas has launched Kompas AR, Asia first markerless augmented reality newspaper. First AR advertising has been made for [...]

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Total Immersion welcomes new partner in the US : MAV 12

Posted on May 26, 2010 by Total Immersion

Largest Augmented Reality Partner Network is proud to announce its new partner on US market : MAV 12. MAV12 provides branding and strategic solutions across many industries, markets, media types and channels. We are broad and deep in our ability to problem solve our clients’ greatest and most pressing marketing needs.

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Expert Review : Bruno Uzzan “AR: A New Human Interface — and the Next Killer App?”

Posted on May 19, 2010 by Total Immersion

Mediapost Online Media Daily Bruno Uzzan is co-founder and CEO of Total Immersion. What becomes a killer app? How does an application go from being merely great to becoming transformational? Where augmented reality (AR) is concerned, dare I suggest that it begins with good technology? “Good” in this context means: robust, scalable, reliable, lightweight, easy [...]

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Rabarba Agency presents Saça Bak Saça Experience for Elidor Co-Creations in Turkey

Posted on May 18, 2010 by Total Immersion

Creative Agency Rabarba develops Augmented Reality Online Experience “Saça Bak Saça” inTurkey for Elidor Co-Creations.  This AR experience allows users to try several haircuts, take picture and share it with friends. Pictures source

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Largest Augmented Reality Event for STC at Gitex Show 2010 in Riyadh

Posted on May 17, 2010 by Total Immersion

Total Immersion and Come&Do Agency developed AR Experiences for STC at Gitex Show 2010 in Riyadh. STC showcased several times per day 4 augmented reality on stage events to present their new quadruple play offer and other innovative products. STC booth also hosted 1 kiosk with football games and 6 kiosks featuring instant win games [...]

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Total Immersion welcomes new partner in Singapore : D. Ink

Posted on May 15, 2010 by Total Immersion

Total Immersion, largest Augmented Reality Partner Network worldwide, is happy to welcome its new partner in Singapore :  D. Ink.D. Ink Corporate Presentation Incorporated in 2008, what started as a company for digital branding services, we have refined our services to become a brand marketing company. We are a company obsessed with making things work!!! [...]

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French Chamber in HK interviewed Philippe de Passorio, Head of Total Immersion in APAC

Posted on May 14, 2010 by Total Immersion

Philippe de Passorio is Head of APAC at Total Immersion, a French software company that recently became the French Chamber’s 700th member. Mr de Passorio tells us more about the concept of Augmented Reality (AR) and about his company’s pioneering role in the development of this innovative technology as a powerful marketing tool. I read [...]

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Blog Review : Augmented reality gets a boost from wave of new apps

Posted on May 12, 2010 by Total Immersion

Have a look at this article :  Straight.com Wanting to showcase augmented-reality technology during the 2010 Winter Olympics in Vancouver, Yahoo worked with two companies, Total Immersion and Helios Interactive Technologies, to build a cutting-edge display for its FanCouver pavilion in Yaletown. Using a live video feed, the display allowed visitors to virtually model cartoonish [...]

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Cirque Du Soleil “Experience Varekai” Cross Media Augmented Reality Campaign in Germany

Posted on May 11, 2010 by Total Immersion

To celebrate German Shows in München, Köln, Frankfurt and on Varekai Tour, Cirque du Soleil developed a cross media Augmented Reality campaign with instant wins. Campaign is presented trough street marketing actions and a dedicate website Varekai Experience (registration required).

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