Ray-Ban’s Interactive Shop Window for Virtual Glasses Fitting boots Digital Signage

Posted on September 30, 2010 by Total Immersion

Total Immersion‘s partner in Digital Signage  Activ’Screen unveiled at Silmo show an Interactive Shop Window for Virtual Glasses Fitting. Visitor are able now to try directly and automatically Ray-Ban glasses. This display is using Augmented Reality Technology, Face Tracking and Movements Detection.

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Volkswagen’s Augmented Reality racing experience to promote Vee Dub race series

Posted on September 29, 2010 by Total Immersion

As the first manufacturer in China to host a professional racing event, Volkswagen needed to build excitement for its series and the racing camp that would followed by sparking interest amongst car enthusiasts. Working with Ogilvy Beijing, the brand placed inserts into one of China’s most popular car magazines that were shaped like the steering [...]

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immediaC outfits Innovative Virtual Dressing Room

Posted on September 28, 2010 by Total Immersion

It’s now possible for just about anyone to try AR on for size.  Literally. Total Immersion this week welcomed another Certified D’Fusion Value-Added Reseller to its North American Partner network, the world’s largest network dedicated to AR.  The latest member — immediaC, from Halifax, Nova Scotia – has just unveiled its marquee augmented reality platform: [...]

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Total Immersion, Simon & Schuster Children’s Publishin and Tony Diterlizzi Partner to Create Extraordinary Digital Content For ‘The Search For Wondla’

Posted on September 27, 2010 by Total Immersion

If a picture is worth a thousand words, what’s an augmented reality experience worth? Legions of young readers can now to find out, with the publication of bestselling and award –winning author Tony DiTerlizzi’s “The Search for Wondla.”  Total Immersion, the global leader in augmented reality, has teamed with Simon & Schuster Books for Young [...]

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Cloud Computing explained on stage with Augmented Reality

Posted on September 24, 2010 by Total Immersion

SingTel iLuminate is the largest B2B event organised by SingTel as the No.1 ICT services provider in Asia. It is a 3-day conference and exhibition held at Suntec Convention Centre, Singapore. This is the second event, held every 2 years and was attended by over 3000 business representatives from around the region. Their focus this [...]

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Total Immersion and Erwin-Penland Get in the Game with Verizon and the New England Patriots

Posted on September 23, 2010 by Total Immersion

Greenville-based marketing agency Erwin-Penland, Inc., approached Total Immersion to design a series of digital-out-of-home augmented reality experiences for sports stadiums throughout America. The latest of these resides within the home of the New England Patriots: Gilette Stadium in Foxborough, MA. The innovative digital kiosks live inside a Verizon pop-up retail environment in the stadium, attracting [...]

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Canadian Printer : New Children’s Novel Incorporates Augmented Reality

Posted on September 21, 2010 by Total Immersion

Have a look at this article : Canadian Printer Award-winning author and illustrator Tony DiTerlizzi, illustrator of the Spiderwick Chronicles, is launching a new printed children’s fantasy novel featuring special “keys” unlocking a digital world through the use of augmented reality. The book launches in North America tomorrow, Tuesday September 21. The novel, called The [...]

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Fun Stuff : Skullcandy’s Virtual Room videos edited by final users !

Posted on September 20, 2010 by Total Immersion

Headphone manufacturer Skullcandy is trying out a new solution, using Augmented Reality augmented by Total Immersion to let customers use their webcam to put on a virtual pair of Roc Nation Aviator headphones to see how they look and switch between different colour options to find the best match. From there you can record a [...]

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Total Immersion, Augmented Reality and its partners network on TV !

Posted on September 18, 2010 by Total Immersion

We just had 2 great reports on french television focusing on our technology, our lastest projects and our partner Heritage Prod ! Have a look to those reports : General Report about Total Immersion and Augmented Reality Augmented Reality in Cultural Heritage

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Meet and Greet @ The Screen USA – Ogilvy & Mather – NYC – Sept 21th

Posted on September 17, 2010 by Total Immersion

We will participate to The Screen USA Breakfast Event taking place on September 21th in NYC. If you plan to attend this conference please contact us.  More information about this event here. The Screen USA is pleased to announce its follow up New York event in association with global creative agency Ogilvy & Mather. A [...]

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