Total Immersion russian partner AR Door has teamed up with an advertising agency Carat RUSS’ Media to develop a webcam game Nokia N8. Tron: Legacy.
The game based on augmented reality technology is a part of a marketing campaign devoted to promote the new Nokia N8 and Walt Disney Pictures movie Tron: Legacy on the Russian market.
To play the game first of all activate the application by visiting a Facebook page or a web page.
Make sure you face fits the marked shape on the screen. Once completed, you appear on the screen in an extraordinary disguise: wearing a helmet on a brand new motorcycle. To drive it just move your body to the left or to the right. But beware of the obstacles created for you to make the race exciting and breathtaking. To get the highest score, try to play as long as possible. Results and the ranking are published at the bottom of the web page.
Filed under: New Projects, Online Marketing Tagged: | Advergaming, AR, AR Door, Augmented Reality, Brand Experience, D'Fusion @Home®, Facebook, Nokia, Nokia N8, Partners in action, Russia, Total Immersion, Tron
[...] This post was mentioned on Twitter by Total Immersion, URAR3D. URAR3D said: Augmented Reality Facebook Game for Nokia N8 with Tron Legacy Licence in Russia: Total Immersion russian partner… http://bit.ly/ef2xyR [...]