Learn how to pour a draft beer like a seasoned bartender with AR!

Posted on June 30, 2011 by Total Immersion

Total Immersion’s partner in Spain, Innovae Vision developed a web-based AR application for Mahou. Mahou is the leader of the beer industry in Spain and is present in 35 countries. Thanks to this application named “Caña 10 training”, users can learn how to lean the glass right in order to serve the best AR draft [...]

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Total Immersion Powers MyFlipbook with Selena Gomez

Posted on June 28, 2011 by Total Immersion

 Innovative Technology Leverages the Potential of Crowd-Sourcing to Create a Personalized and Collaborative Social Music Video Experience. San Mateo, Calif. June 28, 2011 – Total Immersion, a global leader in augmented reality (AR), announced today that it has developed a new, ground-breaking Facebook application—MyFlipbook—to help music fans create a personalized and unique music video. Created [...]

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Meet and Greet @ Werbeplanung.at Summit 11 (July 14th – Vienna)

Posted on June 24, 2011 by Total Immersion

Thomas Balduff will participate to Werbeplanung Summit 11 taking place July 14th in Vienna. Thomas will talk about Augmented and Digital Life. More information about this conference here.

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German Online Retailer Mister Spex chooses Total Immersion’s TryLive Eyewear Solution for 3D Glasses Fitting

Posted on June 23, 2011 by Total Immersion

As of now, visitors to the Mister Spex website, the largest online shop in Germany for designer glasses, for the first time can try on glasses in 3D with use of a webcam. The company hopes that buying glasses online will now be even more of shopping experience for the customer. “A recently carried out [...]

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Scirocco Cup Campaign won Bronze Media Lions “Best Use of Print”

Posted on June 23, 2011 by Total Immersion

The Cannes Lions Festival is the world’s only truly global meeting place for creative professionals in the communications industry. Augmented Reality Scirocco Cup Campaign won Bronze Media Lions for “Best Use of Print”. Congrats to  Ogilvy Beijing. More info here. Results and Effectiveness: From these insertions came over 900,000 page views, over 200,000 unique visitors [...]

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Catching Dragibus Candies in AR with Haribo’s “Manjouez!” multiplatform game

Posted on June 21, 2011 by Total Immersion

Haribo launched a new campaign for its “Dragibus” candy brand in April. The name of this campaign is “Manjouez!”, which could translate into “eat and play!”. Several versions of the AR game “Manjouez!” have been released: Dragibus eaters can try to catch their favourite treats online on the main website or on Facebook or they can download the [...]

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Meet and Greet @ meshed#3 Visual Talking Social Media Conference in Linz (June 22th – Austria)

Posted on June 21, 2011 by Total Immersion

Join us at meshed#3 Visual Talking and Social Media Conference taking place tomorrow in Linz and hosted by our Partner Netural Communication.   Bruno Uzzan, CEO of Total Immersion will animate a keynote “Interactive video must be close to the client”. Registration and more information on this conference on the Official Website.

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Total Immersion’s Partner Perfect Prototype Retells Its Story, Continues Pushing AR’s Potential

Posted on June 20, 2011 by Total Immersion

Total Immersion’s “founding partner,” Perfect Prototype built a reputation over the years for imagining and engineering smart interactives, and, in recent years, for taking on diverse and challenging applications of augmented reality. As immersive technology becomes smarter, faster, and more complex, the Perfect Prototype team, led by CEO Matt Browning, is exploring more broadly, experimenting [...]

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Cartoon Network’s Generator Rex Augmented Reality Nanite Detector Scan: New Version Available!

Posted on June 17, 2011 by Total Immersion

A new version of Generation Rex Nanite Detector Scanwith more AR characters is now available . You can experience it here. We take the opportunity of this blog post to share with you some funny videos shared on YouTube.

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Total Immersion welcomes new partner in Italy : Gruppo ADV

Posted on June 15, 2011 by Total Immersion

ADV GROUP is an Italian Advertising Group founded by Webtarget SRL in 2008. The web agency, set up near Milan in 2002, is specialized in web marketing oriented to B2B market of North Italy. ADV GROUP has been created with the aim to meet high level requirements of customers who need to rely on a [...]

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