AR Immersion 2010 Video: Retail & E-Commerce

Posted on December 3, 2010 by Total Immersion

Sonya Rosas (Digital Out of Home Strategist, IPG Emerging Media Lab), Mike Marcinkowski (Senior Engineer, Gillette, P&G), John Leahy (CEO, ImmediaC), Michael Wharton (CEO, YOUReality) and Max Polisar (VP Sales, Total Immersion) speak at the Retail & E-Commerce panel at AR Immersion 2010 conference, November 9, Los Angeles, CA.   For more videos from AR [...]

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AR Immersion 2010 Video: AR in Print

Posted on December 3, 2010 by Total Immersion

Andrew Pang (Managing Director, Leovation Ltd), Ruben Padilla (Managing Director, Augmented CPG) and Greg Davis (General Manager, Total Immersion) speak in the Augmented Reality in Print panel at AR Immersion 2010 conference, November 9, Los Angeles, CA. For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

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AR Immersion 2010: Summary: Success Factors of an AR Campaign

Posted on December 2, 2010 by Total Immersion

A panel of Total Immersion team members revealed a framework of best practices for successful AR projects. Panelists Business Planning: Greg Davis, Max Polisar, Jason Smith Creative/Production Planning: Dan Marks, Melissa McManigal, Rebecca Rogers, Cyril Drouet, Helena Lam Business Planning Focused Ideation: Begin with a collaborative discovery phase to focus on achieving objectives. Milestones: Define [...]

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AR Immersion 2010 Video: Toys & Entertainment

Posted on December 2, 2010 by Total Immersion

Brian Seth Hurst (CEO, The Opportunity Management Company), Alton Takeyasu (Senior Director Design, Mattel), and Jason Smith (Pre-Sales/Product Marketing, Total Immersion) speak in the Toys & Entertainment panel at AR Immersion 2010, November 9, Los Angeles, CA. For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

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AR Immersion 2010 Video: Keynote: The Past, Present and Future of AR

Posted on December 1, 2010 by Total Immersion

Ronald Azuma (Research Leader, Nokia Research Center) gives his keynote speech on the future of AR at AR Immersion 2010, November 9, Los Angeles, CA. For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

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AR Immersion 2010 Video: AR 101

Posted on December 1, 2010 by Total Immersion

Max Polisar (VP Sales, Total Immersion) introduces new participants to the world of augmented reality in AR 101 at AR Immersion 2010, November 9, Los Angeles, CA. For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

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AR Immersion 2010 Video: Mobile AR

Posted on November 30, 2010 by Total Immersion

Bruno Uzzan (Co-Founder and CEO, Total Immersion), Jason Smith (Pre-Sales/Product Marketing, Total Immersion), Hartwig Adam (Visual Search, Google Goggles) and Michael Breslin (VP Marketing, Glu Mobile) speak in the Mobile AR panel at AR Immersion 2010, November 9, Los Angeles, CA. For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.

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AR Immersion 2010: Summary: Keynote: The Past, Present, and Future of AR

Posted on November 24, 2010 by Total Immersion

Dr. Ronald Azuma, Research Leader at Nokia Research Center and an accomplished scholar in the field of augmented reality, walked attendees at AR Immersion 2010 through a history of augmented reality and its motivations, starting with early military and medical prototypes which focused on professional applications. Today, interest in AR centers around mass market applications. [...]

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AR Immersion 2010: Summary: Mobile AR

Posted on November 20, 2010 by Total Immersion

Bruno Uzzan, Jason Smith, Hartwig Adam and Michael Breslin gathered during the “Mobile AR” panel to discuss new features in Total Immersion’s D’Fusion Mobile SDK and what the future has in store for mobile augmented reality. Total Immersion defines AR for mobile devices as markerless tracking and image-recognition, as opposed to geolocation (GPS, real-time 3D [...]

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AR Immersion 2010: Summary: Toys & Entertainment

Posted on November 20, 2010 by Total Immersion

In the Toys & Entertainment panel, Brian Seth Hurst (CEO, The Opportunity Management Company), Alton Takeyasu (Senior Director Design, Mattel), and Jason Smith (Pre-Sales/Product Marketing, Total Immersion) explored the role AR plays in connecting entertainment properties with consumers. Smith began with an overview of the many ways in which AR can impact entertainment. The first [...]

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