Total Immersion’s first annual AR Immersion conference proved to be a confluence of ideas, inspiration and dialogue beyond our expectations. In case you missed the event, we have gathered videos, photos and summaries of the panels to share with you. Visit the Agenda to view a complete Table of Contents of the event, hyperlinked to [...]
Filed under: AR Immersion 2010 | Tagged: AR, AR Immersion 2010, Augmented Reality, Total Immersion, Total Immersion US | Leave a Comment »
Andrew Pang (Managing Director, Leovation Ltd), Ruben Padilla (Managing Director, Augmented CPG) and Greg Davis (General Manager, Total Immersion) gathered to discuss uses of AR in packaging and publishing. Davis began with an overview of AR as a vehicle to bring interactivity to traditional print media. A core premise of printed communication is storytelling, “the [...]
Filed under: AR Immersion 2010 | Tagged: AR, AR Immersion 2010, Augmented CPG, Augmented Reality, Leovation, Packaging, print, Publishing, Retail, Total Immersion | 1 Comment »
This panel featured a mixed group of theme park and museum attraction designers sharing their work and process in AR applications. Robert De Lapp of De Lapp Design on Terminator Salvation Robert De Lapp shared his concept design process for Terminator Salvation 4D. He addressed the question, “What’s a good reason for people to come [...]
Filed under: AR Immersion 2010 | Tagged: amusement parks, AR, AR Immersion 2010, Augmented Reality, entertainment, exhibits, installations, Interactive Experience, Museums, Terminator Salvation 4D, Theme Park, theme parks, Total Immersion | 4 Comments »
The Retail & E-Commerce session at AR Immersion 2010 featured a panel of AR experts including Sonya Rosas (Digital Out of Home Strategist, IPG Emerging Media Lab), Mike Marcinkowski (Senior Engineer, Gillette, P&G), John Leahy (CEO, ImmediaC), Michael Warton (CEO, YOUReality), and Total Immersion’s Max Polisar. Rosas described how AR is used to enhance traditional [...]
Filed under: AR Immersion 2010 | Tagged: AR, AR Immersion 2010, Augmented Reality, Consumer products, Retail, retail visualization, Total Immersion, virtual fitting rooms | 1 Comment »
Growth of TI Partnerships Under TI’s strategic Partner Program, in 2009 TI Partners comprised approximately 50% of TI’s total projects delivered, and this percentage continues to increase through 2010. As many of the Partners have different market specialties, TI focuses on aligning with companies with specialized expertise to complement the overall direct and indirect channels. [...]
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Vacit Arat, the CEO of LA-based Vantage Surgical Systems, presents the work and future vision for AR in live surgery. Vantage Surgical Systems is a medical technology company commercializing novel surgical visualization techniques in collaboration with Total Immersion. Its mission is to improve patient outcomes through superior visualization during live surgery, which is achieved by [...]
Filed under: AR Immersion 2010 | Tagged: AR, AR Immersion 2010, Augmented Reality, Computer Surgical Visualization, CSV, medicine, surgery, Total Immersion | 1 Comment »
Mike Schaiman (Managing Partner, Helios Interactive) and Edwin Rivera (President, Credelis Media Group) joined Total Immersion’s Rebecca Rogers at AR Immersion 2010 to discuss strategies for implementing experiential AR installations at events, venues, conferences, and in outdoor advertising. Rivera suggested keeping experiences simple and practical, since due to the nature of these types of installations [...]
Filed under: AR Immersion 2010 | Tagged: AR, AR Immersion 2010, Augmented Reality, Digital out of Home, DooH, Event, event based AR, experiential, Interactive Experience, Total Immersion, trade shows | 2 Comments »
Early Tuesday morning at AR Immersion 2010 in Los Angeles, Max Polisar of Total Immersion briefed new participants on the world of augmented reality in “AR 101″. With the recent proliferation of AR in outdoor and retail environments, and the growth of mobile platforms such as smartphones, netbooks and tablets, more and more end users [...]
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Bruno Uzzan, CEO and Co-Founder of Total Immersion, speaks about the past, present and future of Total Immersion during his keynote at AR Immersion 2010, November 9, Los Angeles, CA. For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.
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During the Adobe keynote at AR Immersion 2010, Total Immersion announced a strategic alliance with Adobe designed to accelerate market penetration of augmented reality applications. Tom Nelms from Adobe addressed the collaborative relationship. For more videos from AR Immersion, visit Total Immersion’s AR Immersion 2010 YouTube Channel.
Filed under: AR Immersion 2010 | Tagged: Adobe, Adobe AIR, AR, AR Immersion 2010, Augmented Reality, Bruno Uzzan, Flash Player, Jason Smith, keynotes, Tom Nelms, Total Immersion, videos | 2 Comments »
