Contagious Magazine presents in its last issue a company focus dedicated to Total Immersion and best case studies. Read complete article on Contagious Magazine. Total Immersion / The AR bandwagon is currently heaving, but can you really blame those who have chosen not to jump on but rather to wai and se e which brave [...]
Filed under: Blog Review | Tagged: AR, Augmented Reality, Bruno Uzzan, D'Fusion @Home®, Online Marketing, Total Immersion | Leave a Comment »
Have a look at this article : RCR Wireless ORLANDO, Fla. – When it comes to augmented reality, while the sentiment may be that it’s cool, just how realistic is the technology in the real world? Representatives from Viewdle, Ogmento, Qualcomm, and Total Immersion gathered today at CTIA in Orlando to discuss the issue in a [...]
Filed under: Blog Review | Tagged: AR, Augmented Reality, Bruno Uzzan, D'Fusion @Home®, D'Fusion® Pro | Leave a Comment »
Have a look at this full case study : Marketingprofs It is said that consumers are four times more likely to buy a product once they’ve held it in their hands. But if you know retail, you understand how challenging it can be to get people into stores, let alone within reaching distance of your [...]
Filed under: Blog Review | Tagged: Augmented Reality, Brand Experience, D'Fusion @Home®, Mullen, Olympus, Online Marketing, Total Immersion US | Leave a Comment »
Have a look at this article : The Wall Street Journal Commercial opportunities for companies embracing augmented reality are vast, but not immediately obvious. ‘It’s the real world—only better.” This is how Jay Wright, business-development director at technology company Qualcomm Inc., describes the latest buzz technology to grip the digital world. So-called “augmented reality” is [...]
Filed under: Blog Review | Tagged: AR, Augmented Reality, Total Immersion | 1 Comment »
Have a look at this article : Software Development Times Still in the early stages of development, augmented reality (AR) technology can be used by developers looking to enhance the user experience with a tie-in to the real world, experts in the technology believe. Developers will need to study applications and platforms that have [...]
Filed under: Blog Review | Tagged: Adobe, Augmented Reality, Bruno Uzzan, D'Fusion @Home®, D'Fusion® for Adobe Flash, D'Fusion® Mobile, D'Fusion® Pro, SD Times, Total Immersion, Total Immersion US | Leave a Comment »
Have a look at this article : Financial Times So there you are, sitting in front of your laptop at home and you see a watch you like. “I wonder how that would look on my wrist?” you wonder. Then you print out a little piece of paper embedded with a barcode, wrap it around [...]
Filed under: Blog Review | Tagged: Interactive Experience, Online Marketing, Total Immersion UK, Virtual Fitting Room | 1 Comment »
Have a look at this article : OMMA “Olympus Cross-Media Case Study: Show, Don’t Tell” Olympus really put its camera center-stage in its campaign When constructing the “Look What You Can Do”-themed campaign promoting the Olympus PEN E-PL1, the media and creative teams at the Boston office of Mullen wanted to put the camera in [...]
Filed under: Blog Review | Tagged: Augmented Reality, Brand Experience, D'Fusion @Home®, Digital Marketing, Interactive Experience, Mullen, Olympus, Online Marketing, Total Immersion US | Leave a Comment »
Have a look at this Article : Apparel News Total Immersion, the French maker of augmented reality software (AR) with U.S. headquarters in Los Angeles, has announced the launch of a new mobile-commerce application that uses AR face tracking to enable consumers to virtually try on eyeglasses and buy frames directly from their phone. Compatible [...]
Filed under: Blog Review | Tagged: Augmented Reality, D'Fusion® Mobile, eyeglasses, Face Tracking, iPhone4, try on | Leave a Comment »
Have a look at this article : NY Times Gadgetwise In a world of multiple, multi-media diversions, how do you engage kids and keep them reading anything longer than a few lines of a text message? Simon and Schuster, along with the well-known children’s author and illustrator Tony DiTerlizzi, hope they’ve found at least a [...]
Filed under: Blog Review | 1 Comment »
