Myles Peyton, our Sales Director in the UK, has been interviewed on the BBC earlier this month. He explains how augmented reality now goes beyond gimmicks.
Filed under: Expert Review | Tagged: AR, Augmented Reality, BBC, mobile AR, Packaging, Retail, retail visualization, Total Immersion, Total Immersion UK | Leave a Comment »
All 5 case studies published on the blog Penn Olson (the Asian Tech Catalog) feature realizations by our Asian offices and our partners in Asia.
Filed under: AR Partner Network, Expert Review | Tagged: AR, Asia, Augmented Reality, AugmentedReality&Co, Axis3D Technology, Partners in action, Total Immersion HK, XXX studios, Ya de Li Technology | 2 Comments »
From Olivier Audouze, Marketing Director, Total Immersion There are no doubts that Augmented Reality is one of the technologies that will exponentially develop in the years to come. Originally seen as a mere technological showcase or a just a fad, it has now demonstrated its pertinence amongst a vast field of various applications and sectors [...]
Filed under: Expert Review | Tagged: Augmented Reality, Brand Experience, Facebook, Interactive Experience, Online Marketing, Total Immersion | 2 Comments »
Mediapost Online Media Daily Bruno Uzzan is co-founder and CEO of Total Immersion. What becomes a killer app? How does an application go from being merely great to becoming transformational? Where augmented reality (AR) is concerned, dare I suggest that it begins with good technology? “Good” in this context means: robust, scalable, reliable, lightweight, easy [...]
Filed under: Expert Review | Tagged: Augmented Reality, Total Immersion US | 2 Comments »
Linked to print, it makes an immediate impression, with visits that can be documented. By Bruno Uzzan CEO of Total Immersion — Graphic Arts Online Augmented reality (AR) has been in the consumer mainstream for less than a year, but the technology has been around for considerably longer. Enabling Web-based AR has quickly opened up [...]
Filed under: Expert Review | Tagged: AR Book, Augmented Reality, Packaging, Publishing | Leave a Comment »
Bruno Uzzan, CEO and co-founder of Total Immersion is talking about Augmented Reality on Adotas. Augmented reality (AR) has been in the consumer mainstream for less than a year now. While the technology has been around for considerably longer, enabling web-based AR quickly opened up an enormous array of digital marketing applications. Digital marketing is [...]
Filed under: Expert Review | Tagged: Augmented Reality, Total Immersion | Leave a Comment »
Towards the industrialisation of Augmented Reality More than ever, augmented reality technologies set themselves in the world of promotion, of marketing and professional applications. Fun and revolutionary, they offer brands a new mean to promote themselves, more in line with clients’ needs and expectations. Nevertheless, it appears that advertisers no longer wish to rely on [...]
Filed under: Expert Review | Tagged: Augmented Reality, D'Fusion @Home®, Markerless Tracking, Total Immersion | 1 Comment »
Please have a look at this article : iMediaConnection “Avatar” Excitement around James Cameron’s “Avatar” created opportunities for several AR tie-ins to the movie. McDonald’s launched a site called “Experience Pandora” that users can tap via a “Thrill Card,” which can be cut out from McDonald’s boxes or printed out at home. According to Variety, [...]
Filed under: Event / Networking, Expert Review | Tagged: Avatar, James Cameron, Online Marketing | Leave a Comment »
James Cameron’s new movie, “Avatar,” attacks theaters this week, and for select members of the family that means play opportunities, both real and virtual, based on the sci-fi epic. [...] Now, there’s an exhaustive line of 3 3/4-inch action figures and in-scale creatures and vehicles based on the Avatar universe that deliver a magical, high-tech [...]
Filed under: Blog Review, Expert Review | Tagged: Avatar, Consumer products, James Cameron, Mattel | 2 Comments »
User statistics published this week are proof of the growing impact of augmented reality (AR) marketing on consumers, according to market leading specialists, Total Immersion. The figures, compiled from AR website campaigns for Paramount Picture films Star Trek and Transformers, show that the experiences generated ‘hundreds of thousands of visitors’ during the first launch week [...]
Filed under: Expert Review | Tagged: Interactive 3D Book, Interactive Experience, James Cameron, Online Marketing, Paramount Pictures, PPC | 2 Comments »
