Mastodon Partners With Total Immersion to Create Augmented Reality Experience for Band’s Upcoming New Album, The Hunter

Posted on August 16, 2011 by Total Immersion

New Single, “Curl of the Burl,” Confirmed for Digital Worldwide Release on August 16th; Band Reveal Track-Listing and Multiple Configurations of The Hunter, Due From Reprise Records on September 27th, 2011. Hard rock titans Mastodon have announced that their upcoming new album The Hunter will be released in several configurations that feature an exciting interactive [...]

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“Volkswagen Virtual Golf Cabriolet” in Mobile and iPad Augmented Reality App

Posted on July 26, 2011 by Total Immersion

The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success. Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy. [...]

Filed under: Mobile, New Projects, Online Marketing | Tagged: , , , , , , , , , , , , , , | 1 Comment »

Augmented Reality Motion Capture with Face Tracking for Real Time Avatar Animation

Posted on July 21, 2011 by Total Immersion

Our german Partner induce produced a character show for Walibi theme park using D’Fusion Pro to animate in real time the 3d character. Head and body movements are controlled by the operator using face tracking and all the other effects like facial gestures are triggered with the keyboard. 3D character has been grabbed from an [...]

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German Online Retailer Mister Spex chooses Total Immersion’s TryLive Eyewear Solution for 3D Glasses Fitting

Posted on June 23, 2011 by Total Immersion

As of now, visitors to the Mister Spex website, the largest online shop in Germany for designer glasses, for the first time can try on glasses in 3D with use of a webcam. The company hopes that buying glasses online will now be even more of shopping experience for the customer. “A recently carried out [...]

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Catching Dragibus Candies in AR with Haribo’s “Manjouez!” multiplatform game

Posted on June 21, 2011 by Total Immersion

Haribo launched a new campaign for its “Dragibus” candy brand in April. The name of this campaign is “Manjouez!”, which could translate into “eat and play!”. Several versions of the AR game “Manjouez!” have been released: Dragibus eaters can try to catch their favourite treats online on the main website or on Facebook or they can download the [...]

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Cartoon Network’s Generator Rex Augmented Reality Nanite Detector Scan: New Version Available!

Posted on June 17, 2011 by Total Immersion

A new version of Generation Rex Nanite Detector Scanwith more AR characters is now available . You can experience it here. We take the opportunity of this blog post to share with you some funny videos shared on YouTube.

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THQ shows an AR Magic Mirror at E3 2011

Posted on June 10, 2011 by Total Immersion

THQ had a little surprise on their booth for the lucky ones who attended E3 this year: an AR Magic Mirror! People waiting in line by the booth had the surprise to see themselves changed into characters from the videogame  ”Saints Row 3″ which will be released on November 15 or into WWE wrestlers thanks [...]

Filed under: Event, Event / Networking, Interactive experience, New Projects, POS Advertising | Tagged: , , , , , , , , , , , | 1 Comment »

Cartoon Network Takes Augmented Reality with Generator Rex App Across Asia

Posted on May 16, 2011 by Total Immersion

Cartoon Network is giving kids an unprecedented chance to check if their bodies are hosting nanites – microscopic machines – via a new augmented reality (AR) application created for its awesome new series, Generator Rex. For the first time ever kids can participate and test themselves for nanites – which in the series have invaded [...]

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Nestle’s AR gaming truck in polish schools to educate kids to healthy nutrition

Posted on May 13, 2011 by Total Immersion

Our Partner in Poland Adv.pl  developed three Augmented Reality games for Nestle’s brand – Winiary. The aim of the project was to educate kids in the healthy nutrition field. They used  facetracking and markerless tracking in order to achieve the greatest interaction between a young person and the matter we want them to remember. The truck with three different [...]

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Japan Discovers Augmented Reality Virtual Trying on Glasses with Zoff Mirror

Posted on May 10, 2011 by Total Immersion

Total Immersion Asia and it’s partner DAC just delivered Zoff Mirror, a brand new E-commerce Application to try, share on social media and buy eyewear. You can experience it online.

Filed under: E-Commerce, New Projects | Tagged: , , , , , , , , , , , , | 1 Comment »

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