Edition Atlas Star Wars Comics Collector #5 with Darth Vader in Augmented Reality

Posted on April 9, 2010 by Total Immersion

This is a special message to all our Star Wars Fans. Editions Atlas (De Agostini Group) just released 5th issue of Star Wars Comic Collector with unique AR feature : Darth Vader. By presenting the comic #2 (with Luke Skywalker)  and #5, users will enjoy an animated combat mode whit light sabre and telekinetic. To [...]

Filed under: Consumer products, New Projects, Publishing | Tagged: , , , , , , , , | 4 Comments »

TV Magazine Télé 7 Jours celebrates its 50th Anniversary with a 3D Cover featuring Johnny Hallyday

Posted on March 29, 2010 by Total Immersion

Télé 7 Jours, leading french TV magazine celebrates its 50th Anniversary with a unique Augmented Reality Experience on the cover. The experience is a special message from world famous singer and actor Johnny Hallyday. In this 176 pages special issue, Télé 7 Jours presents also two interactive advertisings in augmented reality that you can experience [...]

Filed under: Consumer products, New Projects, Publishing | Tagged: , , , , , , | Leave a Comment »

Editions Atlas unveiled StarWars Comics Collectors featuring Luke Skywalker in Augmented Reality

Posted on March 12, 2010 by Total Immersion

French leading editor, Editions Atlas released this week unique Augmented Reality Experience in its StarWars Comics Collectors. By showing the comic to your webcam, you can see in Augmented Reality Luke Skywalker with his lightsaber. New exclusive and interactive content will be released with upcoming comics. Comic is available in France and on Editions Atlas [...]

Filed under: Consumer products, New Projects | Tagged: , , , , , , | 2 Comments »

Total Immersion Points Way toward New Modes of Digital Game Play via Augmented Reality

Posted on February 11, 2010 by Total Immersion

With AR Technology in i-TAG Toys, Topps Trading Cards and More, Is Toy Industry Nearing a Tipping Point? LOS ANGELES (February 11, 2010) – With the holiday season now behind us and Toy Fair opening this week, are we witnessing a revolution in how kids play? Last fall, in advance of the release of Twentieth Century [...]

Filed under: Consumer products, New Projects, Press Release | Tagged: , , , , , , | 1 Comment »

Consumer Products : Hallmark Launches Webcam Greetings with Augmented Reality

Posted on January 14, 2010 by Total Immersion

New cards combine the physical and virtual world KANSAS CITY, Mo. (Jan. 12, 2010) — Hallmark Cards, Inc., today announced the release of webcam greetings, new cards that use augmented reality technology to bring the card to life on a computer screen. The person receiving the card can visit www.hallmark.com/extra and follow the directions to [...]

Filed under: Consumer products, New Projects, Press Release | Tagged: , , , , , , , , | 4 Comments »

TI and Coca-Cola Team Up to AR-enable Coke Zero Cans

Posted on December 22, 2009 by Total Immersion

Augmented reality pioneer Total Immersion  and Coca-Cola have teamed up to transform the soda can into a stunning platform for augmented reality. Some 140 million Coke Zero cans worldwide have been AR-enabled to “launch” a Samson helicopter — from the fleet of Fox’s blockbuster Avatar — when the can is displayed before a webcam.  The [...]

Filed under: Consumer products, New Projects, Online Marketing | Tagged: , | 3 Comments »

Los Angeles Times Looks at the Mattel iTag Line

Posted on December 21, 2009 by Total Immersion

“Mattel’s Jason Horowitz talks to the L.A. Times about how the Avatar AR-enabled line of iTag action figures weds augmented reality and the fantastic reality of James Cameron’s blockbuster.  In this interview, Horowitz discusses how augmented reality expands upon the remarkable experience of the film.” More

Filed under: Blog Review, Consumer products, New Projects | Tagged: , , , , , , | Leave a Comment »

Coca-Cola Zero™ Announces Global Film Partnership With James Cameron’s Avatar

Posted on December 18, 2009 by Total Immersion

The Coca-Cola Company today announced its Coca-Cola Zero brand has partnered with Twentieth Century Fox on a major global promotional campaign for James Cameron’s epic-adventure film AVATAR. Set to be activated in over 30 countries, the partnership centers on bringing consumers unique access to exclusive and authentic content from the world of AVATAR in a [...]

Filed under: Consumer products, New Projects, Online Marketing | Tagged: , , , , , , | 2 Comments »

Video Release of McDVISION Avatar Pandora Augmented Reality Experience

Posted on December 18, 2009 by Total Immersion

During the month and into January, product packaging in the U.S. for Big Macs will feature an AR Thrill Card on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie. Displayed before a webcam, the perforated Thrill [...]

Filed under: Consumer products, New Projects, Online Marketing | Tagged: , , , , , , , | 5 Comments »

Mc Donald’s Orders Up Augmented Reality From Total Immersion, in Global Promotion For Fox’s ‘AVATAR’

Posted on December 17, 2009 by Total Immersion

AR Experiences Connect Film and Filmgoers Worldwide, In Biggest Mass Deployment of Augmented Reality to Date. LOS ANGELES (Dec. 17, 2009) – You’ve seen the trailer — now grab a bite of augmented reality to accompany your Big Mac as you gear up for the Dec. 18 opening of 20th Century Fox’s “Avatar.” Augmented reality [...]

Filed under: Consumer products, New Projects, Online Marketing, Press Release | Tagged: , , , , , , , | Leave a Comment »

« Previous Page — Next Page »
Follow

Get every new post delivered to your Inbox.