THQ shows an AR Magic Mirror at E3 2011

Posted on June 10, 2011 by Total Immersion

THQ had a little surprise on their booth for the lucky ones who attended E3 this year: an AR Magic Mirror! People waiting in line by the booth had the surprise to see themselves changed into characters from the videogame  ”Saints Row 3″ which will be released on November 15 or into WWE wrestlers thanks [...]

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Nestle’s AR gaming truck in polish schools to educate kids to healthy nutrition

Posted on May 13, 2011 by Total Immersion

Our Partner in Poland Adv.pl  developed three Augmented Reality games for Nestle’s brand – Winiary. The aim of the project was to educate kids in the healthy nutrition field. They used  facetracking and markerless tracking in order to achieve the greatest interaction between a young person and the matter we want them to remember. The truck with three different [...]

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Augmented Reality Game for C42 the Citroën Champs Elysées Showroom

Posted on April 26, 2011 by Total Immersion

Total Immersion’s partner in France, Astuce Prod produced an Augmented Reality Game featuring Citroën DS3 Racing Car for C42, international showroom for the brand. Kiosks offer racing experience with wirtual steering wheel on a flyer. AR experience running on D’Fusion which enables features like finger pointing, collisions and physics control.

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BAE’s aircrafts in AR attract crowds at a festival in Saudi Arabia

Posted on April 22, 2011 by Total Immersion

BAE Systems showcases aircrafts using Augmented Reality at Al Janadriyah 2011 (until April 29). Magna partnered with Axis 3Dfor this project.

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Nissan Cube Augmented Reality Kiosk at Seoul Motor Show 2011

Posted on April 14, 2011 by Total Immersion

Total Immersion’s Korean partner Imtree produced an Augmented Reality Experience on Kiosk for the Nissan Cube booth at Seoul Motor Show 2011. AR experience has been well received by attendees and attract people on the Nissan Booth. The AR experience contains virtual product presentation and car colours configurator triggered by finger pointing detection system.

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Last Days to Experience Ocean Park’s AR Experience “Love the Ocean” in Hong Kong

Posted on March 18, 2011 by Total Immersion

Ocean Park, Ocean Park Conservation Foundation Hong Kong and Times Square joint hands to present to you: LOVE THE OCEAN activity, to let people understand the importance of the ocean to all life forms of the Earth and to bring out educational messages on how we are can help protect marine animals. An enormous Submarine [...]

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Ecobuild 2011: Augmented Reality Enhances Knauf Product Portfolio

Posted on March 17, 2011 by Total Immersion

As augmented reality advances in technical capability, an increased range of commercial applications are constantly emerging, identifying new verticals to which the technology can be applied. Knauf Insulation has enhanced their sales and marketing strategy with AR for Ecobuild 2011 by using augmented reality to demonstrate their residential and commercial insulations product ranges. The construction [...]

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APAC “A New HP World” Augmented Reality Event Wowed Shanghai Audience

Posted on March 7, 2011 by Total Immersion

Total Immersion’s Partner, XXX Studios was assigned the task of creating a presentation to summarise HPs new product offerings at the Asia Pacific launch in Shanghai. Paul Donovan, Vice President and General Manager, Product Marketing Personal Systems Group, HP Asia Pacific and Japan, uses augmented reality to showcase a new range of connected products and [...]

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Instant Win Shopping Mall Entertainment using Augmented Reality in Greece

Posted on February 24, 2011 by Total Immersion

This Christmas, Germanos rewarded customers visiting “The Mall Athens” and “Golden Hall” department stores with innovatively presented prizes, in an attempt to combine the holiday spirit with high technology. Customers visiting GERMANOS stores were able to see live on special screens a three-dimensional image of the prize they had won on the spot, without making [...]

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New Video Release of Jack Morton’s Statoil Event

Posted on February 1, 2011 by Total Immersion

Jack Morton Worldwide, the experiential marketing agency, was appointed to create and produce a global internal event designed to launch Statoil’s new vision and visual identity. 30,000 Statoil employees and stakeholders at over 120 locations across the world came together in ‘town hall’-style meetings to celebrate the new brand, through a broadcast experience that brought [...]

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