Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy.

The Agency  “Agence .V.”  has thought hard of a most efficient way to put the new model on show at dealers although it is not yet available. They came up with the use of Augmented Reality. This is how it now possible to discover the new version of this old favorite.

In the dealer’s showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or the authorized dealer provides them with an iPad with the application already loaded.

Once the application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims.

Offering the opportunity to virtually display the new Golf Cabriolet in full size from a Smartphone is an innovation which requested, from Total Immersion, beyond the limit technologies in Augmented Reality.

“Promoting a legendary model such as the Golf Convertible for its revival through our Augmented Reality technology has been a really exciting challenge because it represents the first Augmented Reality car showroom on iPad2 in the world.” says Bruno Uzzan, CEO of Total Immersion.

This application fully created by C4M has also been developed for the experience to be triggered from various supports including, press advertising, postal card and internet web site.

Available on french Appstore (iPhone/iPad 2) and Android Market .

Credits :
Agence .V. (http://www.agence-v.com/)
Art Director : Christian Vince
Copywriter : Charlotte Bocher
Artistic director : Nicolas Martinie
Augmented Reality Studio : C4M
Video Director : Igal Kohen

The online version developed by Total Immersion and Innovae Vision uses movement detection and tracking: players catch candies with their hand and put them in a bag to score. The challenge will be online until the end of August.

Total Immersion’s partner C4M developped the smartphone version. The game is truly immersive as the player has the sensation to have candies flying all around him.  The Smartphone version is available for the French territory only.

This is more than just image manipulation… Blurring the line between reality and fantasy, ZombieMirror uses cutting-edge AR face recognition to track your movements and perform frightening undead transformations, all in real-time.

Configure your undead identity with maggot-infested wounds, dangling bloody eyeballs, skull-embedded axes and machetes, and much more. There’s enough zombie combinations to last an undead lifetime.

Whether it’s a zombie you or an undead friend, take photos of the action and share the horror on Facebook or via email. Save photos to your camera roll, or even assign them as friends’ contact pictures for an undead fright every time they call!

WARNING: in the event of a zombie apocalypse and your inevitable degeneration into zombiehood, ZombieMirror will only serve to make you an even freakier zombie. Please seek urgent medical attention in the form of a shotgun blast to the face.

Thanks to the new iPad’s front camera, users can try on a selection of wacky virtual hairstyles, glasses and accessories. The back camera can also be used to try these crazy looks on others.

Users are filmed by the camera and 3D objects are added to the video in real time thanks to facial recognition.

At Total Immersion we are convinced that the new generation of tablets, led by the iPad 2, is a fantastic opportunity for developing new uses of Augmented Reality. As Bruno Uzzan, Co-founder and CEO of Total Immersion says, “With the portability, processing power and broad consumer adoption of the iPad 2, a simple face tracking app today could soon become an essential makeover tool with beauty products at retail.  Likewise a traditional game of online chess could become a massive, multiplayer game in the real world playing alongside vivid 3D characters and environments.”

Instantly transform yourself into Prince William or Princess Catherine in celebration of the Royal Wedding with the App Store’s first true live-video Augmented Reality face tracking app. This is more than just image manipulation… Blurring the line between reality and fantasy, RoyalMirror uses cutting-edge AR face recognition to track your movements and perform majestic transformations, all in real-time.

Whether it’s a prince you or a princess friend, take photos of the action and share the nobility on Facebook or via email. Save photos to your camera roll, or even assign them as a friend’s contact picture for a sovereign surprise every time they call! Weren’t born with a silver spoon in one’s mouth? Not to worry; be a royal for the day with RoyalMirror AR+.

This campaign, created by Euro RSCG New York, marks the first YouTube masthead ever created with an AR experience of any kind. It is also the first AR game accessible through a mobile app in conjunction with a YouTube masthead.

AR allows Volvo to overlay digital information on top of the traditional YouTube masthead to provide the user with more information and a richer experience, in this case, an exclusive Volvo S60 driving game. While users without the app will see a traditional Volvo masthead on the YouTube homepage, users who downloaded the app will be able to race a Volvo S60 through their phone on the YouTube page, experiencing a whole new Volvo world.

“This ground-breaking initiative is significant to the Volvo brand as it allows us to engage with consumers in a fun and interesting way and continues to position us as a true leader in the digital space,” said Linda Gangeri, National Advertising Manager, Volvo Cars of North America. “By creating a driving game, we’re focusing on the newest and most exciting addition to the Volvo lineup, our new sports sedan, the Volvo S60. This car showcases our new design DNA, our exciting driving dynamics, and our legendary Volvo safety.”

Volvo’s digital and media agencies of record, Euro RSCG New York and Media Contacts are responsible for the development and placement of this campaign, respectively.

“This effort is further proof of Volvo’s commitment to innovation in the digital channels,” said Jeff Brooks, CEO of Euro RSCG New York. “We’re very fortunate to have a client like Volvo who is constantly experimenting with new ways to enhance brand and consumer interactions.”

CNET Article shares some metrics about this campaign :

Volvo campaign by the numbers:
- 61 million impressions on homepage takeover on YouTube on March 12. Google promised 47 million.
- 192,319 clicks on the masthead banner ad
- Interactive banner ad had a 9.6 percent interaction rate. Industry standard is 2.1 percent interaction rate
- Site traffic was up 293 percent.

LOS ANGELES, CA (March 14, 2011) –Total Immersion, the global leader in augmented reality, revealed today the first augmented reality application developed for the iPad 2.  This playful application titled, “AR Magic Mirror” gives users a selection of wacky virtual hairstyles, glasses and accessories to try on, or to try on their friends.  The app uses facial recognition to identify the user and apply virtual 3D enhancements to their video image in real time through augmented reality functionality.  “AR Magic Mirror” is planned to be a free application available on iTunes.

Built on Total Immersion’s patented D’Fusion® platform, “AR Magic Mirror” is a preview of a segment poised for significant growth. “This second generation iPad will be a key enabler to what we will soon see in a massive range of powerful augmented reality applications.” said Bruno Uzzan, Co-founder and CEO, Total Immersion.  “With the portability, processing power and broad consumer adoption of the iPad 2, a simple face tracking app today could soon become an essential makeover tool with beauty products at retail.  Likewise a traditional game of online chess could become a massive, multiplayer game in the real world playing alongside vivid 3D characters and environments.”

Total Immersion, global leader in augmented reality softwares, has powered an application that enables consumers to try on 3D glasses. Using a webcam or a smartphone with a front facing camera, the app identifies user faces and applies virtual glasses to their video image.
> Check out the best application in the market!

This app promotes the Mercedes-Benz winter collection brochure through interactions, superimposing virtual contents on the pages with the AR logo.

You can download this application on the App Store : Mercedes-Benz Touch Experience.

In addition to illustrating the Group‟s new signature, “Créateurs de Convivialité”, Pernod Ricard intends to reassert the extent to which innovation, and in particular marketing innovation, is at the core of its premiumisation strategy. During the last two years, and even during the worst period of the crisis, Pernod Ricard never stopped innovating. Marketing investment always remained high and has already returned to its pre-crisis levels, demonstrating a long-term strategic vision: to build strong and premium International brands.

Innovation therefore meets three strategic objectives:

• to enrich the experience of the brands
• concerned, to increase consumption opportunities,
• to target specific consumers.

To achieve these objectives, Pernod Ricard‟s innovation policy relies on a systematic approach: that of „creative collaboration‟. Whether in terms of product or packaging innovation, consumption patterns or communication campaigns, „creative collaboration‟ consists of inviting a variety of different artistic talents to redefine the contours of a brand, and to reinterpret its codes. This results in a „new environment‟, which renews the brand‟s platform, turning its consumers into ambassadors.

Pierre Pringuet, Pernod Ricard‟s Chief Executive Officer states: “Innovation is now, more than ever before, at the heart of the Pernod Ricard model. First of all, because its decentralised organisation favours individual decision-making at the level closest to consumers and secondly, because innovation accelerates growth: it is one of the drivers of our premiumisation strategy.”

Ricard3D app has been developed by Total Immersion and its french mobile partner C4M. More information on Ricard Facebook Page.

You can download the app here. (logo here)