“Volkswagen Virtual Golf Cabriolet” in Mobile and iPad Augmented Reality App

Posted on July 26, 2011 by Total Immersion

The Golf Cabriolet is finally back after 9 years of absence, since production stopped in 2002 after 23 years of success.

Amongst all brands and types, soft-tops have always enjoyed a significant attraction and the challenge still remains to present the latest vehicles as quickly as possible for the general public to discover and enjoy.

The Agency  “Agence .V.”  has thought hard of a most efficient way to put the new model on show at dealers although it is not yet available. They came up with the use of Augmented Reality. This is how it now possible to discover the new version of this old favorite.

In the dealer’s showroom, visitors are either invited to upload the Volkswagen Virtual Golf Cabriolet application on their iPhone or a Smartphone (iPhone and Android), or the authorized dealer provides them with an iPad with the application already loaded.

Once the application is launched the user is able to view and experience the vehicle as if it on site. A wealth of possibilities is offered, such as opening the roof, turning the car, checking details, changing the body colour or the style of the rims.

Offering the opportunity to virtually display the new Golf Cabriolet in full size from a Smartphone is an innovation which requested, from Total Immersion, beyond the limit technologies in Augmented Reality.

“Promoting a legendary model such as the Golf Convertible for its revival through our Augmented Reality technology has been a really exciting challenge because it represents the first Augmented Reality car showroom on iPad2 in the world.” says Bruno Uzzan, CEO of Total Immersion.

This application fully created by C4M has also been developed for the experience to be triggered from various supports including, press advertising, postal card and internet web site.

Available on french Appstore (iPhone/iPad 2) and Android Market .

Credits :
Agence .V. (http://www.agence-v.com/)
Art Director : Christian Vince
Copywriter : Charlotte Bocher
Artistic director : Nicolas Martinie
Augmented Reality Studio : C4M
Video Director : Igal Kohen

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Cartoon Network’s Generator Rex Augmented Reality Nanite Detector Scan: New Version Available!

Posted on June 17, 2011 by Total Immersion

A new version of Generation Rex Nanite Detector Scanwith more AR characters is now available . You can experience it here.

We take the opportunity of this blog post to share with you some funny videos shared on YouTube.

Filed under: New Projects, Online Marketing | Tagged: , , , , , , , | 9 Comments »

Cartoon Network Takes Augmented Reality with Generator Rex App Across Asia

Posted on May 16, 2011 by Total Immersion

Cartoon Network is giving kids an unprecedented chance to check if their bodies are hosting nanites – microscopic machines – via a new augmented reality (AR) application created for its awesome new series, Generator Rex.

For the first time ever kids can participate and test themselves for nanites – which in the series have invaded every living being – in two exciting ways. Either log on to the Cartoon Network website or through the Cartoon Network Facebook page to start the scan. Either way, kids can then load the resulting videos on to YouTube or Facebook to share with their friends.

Developed by the world’s pioneer in augmented reality, Total Immersion, the animation used in the AR application is cutting-edge: allowing the user to move close up and away from the computer screen and providing unprecedented 360° views.

Lucien Harrington, Vice-President, Branding & Communications, Turner Broadcasting System Asia Pacific, Inc. said, “The Generator Rex augmented reality application sets a new standard in how kids can actually become part of the stories and adventures that define Cartoon Network. We are always looking to innovate and find ways that can animate kids’ lives and this ground-breaking initiative delivers on that promise.”

The augmented reality application is available through Cartoon Network’s online destinations in two levels.

“Generator Rex’s web activation has taken the traditional online experience and made it even more exciting. This is great news for kids, fans and collectors of the Cartoon Network property who can now get to see, interact with, and even record movies with, their favorite heroes,” said Philippe de Passorio from Total Immersion.

In Asia Pacific the application is available online now, and is planned to further extend on mobile and on-the-ground over the coming months, to allow viewers the opportunity to experience the technology first hand.

Augmented reality is the term for a camera-enhanced view of a physical real-world environment, where virtual elements are merged with the real-life scene, creating a mixed reality of virtual elements and the real world. Users of Cartoon Network’s application will need a computer, webcam and speakers.

For more exciting Generator Rex adventures, visit CartoonNetworkAsia.com and don’t forget to catch the show, weeknights at 6:30pm!

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Zoo&Co’s Augmented Reality Online Mirror for Swimsuits is Magic

Posted on May 4, 2011 by Total Immersion

Users Anywhere Can Try on Hundreds of Bathing Suits in Less Than Five Minutes with AR Virtual Fitting Room.

Shoppers are loving the world’s first online 3D fitting room at Zoo&Co.  The web-based shopping experience lets users try on bathing suits in the comfort of their own home, with just a webcam.

The online fitting room lets users see themselves in bathing suits online without the need to remove their clothes.  A process called Augmented Reality lets users stand in front of their webcam and see themselves on the screen with a bathing suit projected onto their body.

The software was created by Imagine That using Total Immersion’s Augmented Reality engine. “This is game-changing technology that allows the online shopper to be part of the online shopping experience in whole new way,” said Debra Fraser, Imagine That CEO. Marine De Niger, of Paris-based Zoo&Co, said, “We are very excited about the fitting room’s social media integration that allows our online customers to visit our site to try on bathing suits and shop with their friends using Facebook, Twitter and YouTube.”

“Forward-thinking companies like Zoo&Co are taking advantage of Augmented Reality as a tool that can be used to drive sales, providing customers with an engaging and personal shopping experience in their own home,” said John Leahy, Imagine That president.  Imagine That is rolling out the online fitting room products to retailers in North America this summer.

Built on Total Immersion’s patented D’Fusion® platform Imagine That’s Your Fitting Room provides its clients with a wide array of reporting and analytics that provide details about what products visitors try on and how much time they spend with each garment.

Your Fitting Room lets online shoppers, who have a web cam and an Internet connection, see the clothing on themselves.  It builds confidence with the consumer in purchase decisions, it increases online sales conversion, with “high-touch” products that traditionally require tactile, experiential cues in order for the consumer to be comfortable with the purchase decision. “Marketing today is less about promising benefits, it delivers them.  This is correlative with the difference in saying you are funny versus just being funny.  Imagine That’s 3D Fitting Room does just that – it provides an evocative, sensory experience where the consumer is entirely immersed in the brand on their own terms.” said Greg Davis, General Manager, Total Immersion.

About Imagine That Imagine That develops solutions for retailers and fashion designers that enhance customer experiences and drive sales online and in-store. Their state-of-the-art Augmented Reality Virtual Fitting Room is the first of its kind in the world and provides a sophisticated experience for online shoppers allowing them to see themselves in a 360-degree view of garments and other clothing.

Media Contact:
John Leahy, 902-830-2032 jleahy@imaginethattechnologies.com
Debra Fraser, 902-499-7972 dfraser@imaginethattechnologies.com  

About Zoo&Co Zoo&Co is a Paris-based company with a brand of beach wear that has international character, thought and is realized by a Parisian stylist team united by the same desire. Their collections are produced with one goal, emphasize the body of a woman by making them look elegant and glamorous. Their collection offers customers numerous choices of cuts and colors. They also provide a number of exclusive ways to personalize the shopping experience.  

About Total Immersion Total Immersion is the global leader in Augmented Reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the Augmented Reality category since 1999, the company maintains offices in Europe (France and UK), Asia and North America. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of best-of-breed solutions providers worldwide. .

Filed under: E-Commerce, Interactive experience, New Projects, Online Marketing, POS Advertising | Tagged: , , , , , , , , , , , , , | 3 Comments »

Lolita Lempicka Premier Parfum Augmented Reality Experience

Posted on April 18, 2011 by Total Immersion

Experience on www.MorsuredAmour.com latest Lolita Lempicka Augmented Reality Experience.

When Lolita Lempicka’s creative univers meets enchanted nature of Premier Parfum, it will surprise you!

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Volvo Pioneered the First Ever YouTube Masthead with an Augmented Reality Experience

Posted on April 12, 2011 by Total Immersion

On Saturday, March 12, Volvo Cars of North America (VCNA) offered for one day only an Augmented Reality (AR) S60 driving experience iPhone and Android app that activates when visiting YouTube.


This campaign, created by Euro RSCG New York, marks the first YouTube masthead ever created with an AR experience of any kind. It is also the first AR game accessible through a mobile app in conjunction with a YouTube masthead.

AR allows Volvo to overlay digital information on top of the traditional YouTube masthead to provide the user with more information and a richer experience, in this case, an exclusive Volvo S60 driving game. While users without the app will see a traditional Volvo masthead on the YouTube homepage, users who downloaded the app will be able to race a Volvo S60 through their phone on the YouTube page, experiencing a whole new Volvo world.

“This ground-breaking initiative is significant to the Volvo brand as it allows us to engage with consumers in a fun and interesting way and continues to position us as a true leader in the digital space,” said Linda Gangeri, National Advertising Manager, Volvo Cars of North America. “By creating a driving game, we’re focusing on the newest and most exciting addition to the Volvo lineup, our new sports sedan, the Volvo S60. This car showcases our new design DNA, our exciting driving dynamics, and our legendary Volvo safety.”

Volvo’s digital and media agencies of record, Euro RSCG New York and Media Contacts are responsible for the development and placement of this campaign, respectively.

“This effort is further proof of Volvo’s commitment to innovation in the digital channels,” said Jeff Brooks, CEO of Euro RSCG New York. “We’re very fortunate to have a client like Volvo who is constantly experimenting with new ways to enhance brand and consumer interactions.”

CNET Article shares some metrics about this campaign :

Volvo campaign by the numbers:
- 61 million impressions on homepage takeover on YouTube on March 12. Google promised 47 million.
- 192,319 clicks on the masthead banner ad
- Interactive banner ad had a 9.6 percent interaction rate. Industry standard is 2.1 percent interaction rate
- Site traffic was up 293 percent.

Filed under: Mobile, New Projects, Online Marketing | Tagged: , , , , , , , , , , , , , , , | 1 Comment »

Imatech launched Augmented Reality Cross Platform Campaign for Honda Cars Philippines

Posted on March 31, 2011 by Total Immersion

Honda Cars Philippines embraces new technology, thus making use of augmented reality as part of their element in promoting latest Honda Jazz 2011.  During their launch they demonstrated their interactive AR brochure depicting the stylish 3D color changeable  model of the car, a short video presenting the spacious coupé, and the accommodating seat configurations.

They invited  customers to visit their  showroom to see the car, get a copy of the flyer and experience  AR on their kiosk or home computers.  Everone in the event is so excited and eager to try out the interactive brochure.  The augmented reality experience maybe tried out at www.stylespacejazz.com.

Source : Imatech

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In Store and Online Augmented Fitting Room to Try Citizen Watches

Posted on March 25, 2011 by Total Immersion
Total Immersion’s Partner in Taiwan, Ya de Li Technology developed an Augmented Reality Fitting Room for Citizen Watches. Experience was deployed online and in major department stores during Chinese New Year. Communication on the AR Experience has been supported by GQ Magazine.
After 2 weeks more than 36.000 people experienced the Virtual Watches and 3.000 shared pictures on Facebook.
You can experience it on-line.

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Show Us Your Poker Face ! with Partouche Poker Face Augmented Reality Sweepstake

Posted on March 21, 2011 by Total Immersion

Partouche Poker launched an online sweepstake called “Partouche Poker Face” based on Total Immersion’s Technology! It allows you to create your own Poker Face in 3D, share it on social media and win one of 100 prizes!

For more information, visit Partouche Poker Face page here.

 

 

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Ecobuild 2011: Augmented Reality Enhances Knauf Product Portfolio

Posted on March 17, 2011 by Total Immersion

As augmented reality advances in technical capability, an increased range of commercial applications are constantly emerging, identifying new verticals to which the technology can be applied.

Knauf Insulation has enhanced their sales and marketing strategy with AR for Ecobuild 2011 by using augmented reality to demonstrate their residential and commercial insulations product ranges.

The construction industry has flirted with AR before, with sectors such as architecture and planning appearing to have the most obvious synergies. In Knauf’s case the tech was used to expose a difficult and often concealed element of construction, the application of insulation.


Having seen how augmented reality can enhance marketing strategies at events and expos, Knauf approached Hidden to create experiences and AR kiosks for Ecobuild 2011 in an industry first for insulation solutions.
Aside from the augmentations that are being used at the Ecobuild 2011 event, Knauf has commissioned PC and laptop versions of the augmentations in order to equip their sales team with a simple and robust method for demonstrating their product anywhere.


Total Immersion’s partner, Hidden have created three photorealistic 3D renderings of buildings associated to the three desired product sectors. When rotated, the augmentations automatically animate a particular product being applied in a real world situation. The augmentations were distributed across three custom kiosks equipped with HD cameras and 55″ LCD displays. This application allowed the audience to get a close-up and very detailed view of each product. The augmented reality experience has been extended to the Knauf website and visitors were encouraged to take a Knauf information card with which they could control the website augmentation. To view the augmentations please visit http://www.knaufinsulation.co.uk/ar.

In-keeping with their green credentials, Knauf now have the option to re-use the technology and equipment following the Ecobuild event. This has been included as part of their sales strategy, allowing a greater return on their investment and ensuring a carbon neutral footprint with regard to the AR components of the campaign.

Filed under: Event, New Projects, Online Marketing | Tagged: , , , , , , , , , , , , , , | 1 Comment »

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