The Hyperbook by Mollat editions: when 18th century meets 21th.

Posted on May 9, 2011 by Total Immersion

Mollat Editions just reissued a book written by Victor Louis in 1782 about the Theatre of Bordeaux, France. “Salle de Spectacle à Bordeaux” is made interactive by the  numerous digital content offered through the book: videos, pictures, comments and 3D animations. Our partner Axyz  was in charge of Augmented Reality integration on this cultural project. [...]

Filed under: AR Partner Network, Publishing | Tagged: , , , , , | 1 Comment »

Zoo&Co’s Augmented Reality Online Mirror for Swimsuits is Magic

Posted on May 4, 2011 by Total Immersion

Users Anywhere Can Try on Hundreds of Bathing Suits in Less Than Five Minutes with AR Virtual Fitting Room. Shoppers are loving the world’s first online 3D fitting room at Zoo&Co.  The web-based shopping experience lets users try on bathing suits in the comfort of their own home, with just a webcam. The online fitting [...]

Filed under: E-Commerce, Interactive experience, New Projects, Online Marketing, POS Advertising | Tagged: , , , , , , , , , , , , , | 3 Comments »

Transform Yourself into a Zombie with ZombieMirror AR+ App for Iphone 4

Posted on May 2, 2011 by Total Immersion

Instantly transform yourself into a ravenous, brain-hungry zombie and join the ranks of the undead with the App Store’s first true live-video Augmented Reality (AR+) face tracking app. This is more than just image manipulation… Blurring the line between reality and fantasy, ZombieMirror uses cutting-edge AR face recognition to track your movements and perform frightening [...]

Filed under: Mobile, New Projects | Tagged: , , , , , , , , , , | 1 Comment »

First iPad 2 App “AR Magic Mirror” is Now Available for Free on iTunes!

Posted on April 29, 2011 by Total Immersion

The first AR application for the iPad 2 is now available for free on iTunes.

Filed under: Mobile, New Projects | Tagged: , , , , , , , | 13 Comments »

Augmented Reality Helps Photomaton to Drive Consumers on Photobooths

Posted on April 29, 2011 by Total Immersion

Total Immersion provided an Augmented Reality experience on the external screen to attract and engage people as they pass by the photobooth.

Filed under: Interactive experience, POS Advertising | Tagged: , , , , , , , | Leave a Comment »

Iphone and Ipad2 App RoyalMirror AR+ Featuring Will and Kate on Sales for The Royal Wedding

Posted on April 27, 2011 by Total Immersion

Total Immersion’s partner Aptronic unveils Augmented Reality Application for the royal wedding of Kate and Will. Instantly transform yourself into Prince William or Princess Catherine in celebration of the Royal Wedding with the App Store’s first true live-video Augmented Reality face tracking app. This is more than just image manipulation… Blurring the line between reality [...]

Filed under: Fun Stuff, Mobile, New Projects | Tagged: , , , , , , , , , , , | 2 Comments »

Augmented Reality Game for C42 the Citroën Champs Elysées Showroom

Posted on April 26, 2011 by Total Immersion

Total Immersion’s partner in France, Astuce Prod produced an Augmented Reality Game featuring Citroën DS3 Racing Car for C42, international showroom for the brand. Kiosks offer racing experience with wirtual steering wheel on a flyer. AR experience running on D’Fusion which enables features like finger pointing, collisions and physics control.

Filed under: Event, New Projects, POS Advertising | Tagged: , , , , , , , , , , | 1 Comment »

BAE’s aircrafts in AR attract crowds at a festival in Saudi Arabia

Posted on April 22, 2011 by Total Immersion

BAE Systems showcases aircrafts using Augmented Reality at Al Janadriyah 2011 (until April 29). Magna partnered with Axis 3Dfor this project.

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TV Magazine Télé 7 Jours in AR again with a new 3D cover on a famous French soap

Posted on April 21, 2011 by Total Immersion

Just one year after launching the first AR print experience in Europe, featuring the legendary french singer Johnny Halliday (see video – in french – here), the weekly magazine Télé 7 jours released a new AR cover earlier this month. The 3D experience is all about exclusive contents from the daily TV series « Plus [...]

Filed under: New Projects, Publishing | Tagged: , , , , , | 1 Comment »

Lolita Lempicka Premier Parfum Augmented Reality Experience

Posted on April 18, 2011 by Total Immersion

Experience on www.MorsuredAmour.com latest Lolita Lempicka Augmented Reality Experience. When Lolita Lempicka’s creative univers meets enchanted nature of Premier Parfum, it will surprise you!

Filed under: New Projects, Online Marketing | Tagged: , , , , , , , , , , , | Leave a Comment »

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