THQ shows an AR Magic Mirror at E3 2011

Posted on June 10, 2011 by Total Immersion

THQ had a little surprise on their booth for the lucky ones who attended E3 this year: an AR Magic Mirror! People waiting in line by the booth had the surprise to see themselves changed into characters from the videogame  ”Saints Row 3″ which will be released on November 15 or into WWE wrestlers thanks [...]

Filed under: Event, Event / Networking, Interactive experience, New Projects, POS Advertising | Tagged: , , , , , , , , , , , | 1 Comment »

Zoo&Co’s Augmented Reality Online Mirror for Swimsuits is Magic

Posted on May 4, 2011 by Total Immersion

Users Anywhere Can Try on Hundreds of Bathing Suits in Less Than Five Minutes with AR Virtual Fitting Room. Shoppers are loving the world’s first online 3D fitting room at Zoo&Co.  The web-based shopping experience lets users try on bathing suits in the comfort of their own home, with just a webcam. The online fitting [...]

Filed under: E-Commerce, Interactive experience, New Projects, Online Marketing, POS Advertising | Tagged: , , , , , , , , , , , , , | 3 Comments »

Augmented Reality Helps Photomaton to Drive Consumers on Photobooths

Posted on April 29, 2011 by Total Immersion

Total Immersion provided an Augmented Reality experience on the external screen to attract and engage people as they pass by the photobooth.

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Augmented Reality Game for C42 the Citroën Champs Elysées Showroom

Posted on April 26, 2011 by Total Immersion

Total Immersion’s partner in France, Astuce Prod produced an Augmented Reality Game featuring Citroën DS3 Racing Car for C42, international showroom for the brand. Kiosks offer racing experience with wirtual steering wheel on a flyer. AR experience running on D’Fusion which enables features like finger pointing, collisions and physics control.

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FC Barcelona Nike Store Retail Animation with Augmented Reality Technology

Posted on January 21, 2011 by Total Immersion

Total Immersion’s Spanish partner Innovae Vision produced one Augmented Reality Retail Animation for Nike in Spain. The action took place during one month in the Nike store located in the Nou Camp Stadium (FC Barcelona Stadium). It consisted in making appear in the hands of users the 3 cups won by FC Barcelona: Spanish League,  [...]

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Ray-Ban’s Interactive Shop Window for Virtual Glasses Fitting boots Digital Signage

Posted on September 30, 2010 by Total Immersion

Total Immersion‘s partner in Digital Signage  Activ’Screen unveiled at Silmo show an Interactive Shop Window for Virtual Glasses Fitting. Visitor are able now to try directly and automatically Ray-Ban glasses. This display is using Augmented Reality Technology, Face Tracking and Movements Detection.

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immediaC outfits Innovative Virtual Dressing Room

Posted on September 28, 2010 by Total Immersion

It’s now possible for just about anyone to try AR on for size.  Literally. Total Immersion this week welcomed another Certified D’Fusion Value-Added Reseller to its North American Partner network, the world’s largest network dedicated to AR.  The latest member — immediaC, from Halifax, Nova Scotia – has just unveiled its marquee augmented reality platform: [...]

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Hidden Creative augments Augmenting The Great Outdoors – With Channel Five, The Gadget Show, T3 Magazine & JCDecaux.

Posted on June 30, 2010 by Total Immersion

Total Immersion’s partner Hidden Creative has developed an interactive augmented reality experience for Channel Five’s The Gadget Show after the hugely popular AR presentations at the Gadget Show Live at the NEC Birmingham earlier this year. The Gadget Show gives the mass consumer an insight into gadgets and technology, whilst providing substantial information to engage [...]

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Try-on your eyeglasses on line with Opticians ATOL using an Augmented Reality Automatic Face Tracking application

Posted on April 13, 2010 by Total Immersion

Try-on your eyeglasses on line with the French Opticians ATOL using an Augmented Reality Automatic Face Tracking application Paris, 13, March 2010 – the new Atol Opticians on-line application represents an innovative leap forward in Augmented Reality: the automatic and instant face tracking for a just-like-real-life fitting without a need for further adjustment. Atol is [...]

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Video Release of LG’s Spanish Crossmedia Augmented Reality Campaign

Posted on March 19, 2010 by Total Immersion

Total Immersion’s Spanish Partner , Innovae Vision developed for LG a cross-media augmented reality experience. LG launched a revolutionary TV set extra slim and with 9mm of frame, in October 2009: Innovae Vision did 3 Augmented Reality actions for this event: Event :  A 3-days event with AR viewpoints towards an extra large outdoor poster. [...]

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