THQ had a little surprise on their booth for the lucky ones who attended E3 this year: an AR Magic Mirror!
People waiting in line by the booth had the surprise to see themselves changed into characters from the videogame ”Saints Row 3″ which will be released on November 15 or into WWE wrestlers thanks to face tracking.
Users Anywhere Can Try on Hundreds of Bathing Suits in Less Than Five Minutes with AR Virtual Fitting Room.
Shoppers are loving the world’s first online 3D fitting room at Zoo&Co. The web-based shopping experience lets users try on bathing suits in the comfort of their own home, with just a webcam.
The online fitting room lets users see themselves in bathing suits online without the need to remove their clothes. A process called Augmented Reality lets users stand in front of their webcam and see themselves on the screen with a bathing suit projected onto their body.
The software was created by Imagine That using Total Immersion’s Augmented Reality engine. “This is game-changing technology that allows the online shopper to be part of the online shopping experience in whole new way,” said Debra Fraser, Imagine That CEO. Marine De Niger, of Paris-based Zoo&Co, said, “We are very excited about the fitting room’s social media integration that allows our online customers to visit our site to try on bathing suits and shop with their friends using Facebook, Twitter and YouTube.”
“Forward-thinking companies like Zoo&Co are taking advantage of Augmented Reality as a tool that can be used to drive sales, providing customers with an engaging and personal shopping experience in their own home,” said John Leahy, Imagine That president. Imagine That is rolling out the online fitting room products to retailers in North America this summer.
Built on Total Immersion’s patented D’Fusion® platform Imagine That’s Your Fitting Room provides its clients with a wide array of reporting and analytics that provide details about what products visitors try on and how much time they spend with each garment.
Your Fitting Room lets online shoppers, who have a web cam and an Internet connection, see the clothing on themselves. It builds confidence with the consumer in purchase decisions, it increases online sales conversion, with “high-touch” products that traditionally require tactile, experiential cues in order for the consumer to be comfortable with the purchase decision. “Marketing today is less about promising benefits, it delivers them. This is correlative with the difference in saying you are funny versus just being funny. Imagine That’s 3D Fitting Room does just that – it provides an evocative, sensory experience where the consumer is entirely immersed in the brand on their own terms.” said Greg Davis, General Manager, Total Immersion.
About Imagine ThatImagine That develops solutions for retailers and fashion designers that enhance customer experiences and drive sales online and in-store. Their state-of-the-art Augmented Reality Virtual Fitting Room is the first of its kind in the world and provides a sophisticated experience for online shoppers allowing them to see themselves in a 360-degree view of garments and other clothing.
About Zoo&Co Zoo&Co is a Paris-based company with a brand of beach wear that has international character, thought and is realized by a Parisian stylist team united by the same desire. Their collections are produced with one goal, emphasize the body of a woman by making them look elegant and glamorous. Their collection offers customers numerous choices of cuts and colors. They also provide a number of exclusive ways to personalize the shopping experience.
About Total ImmersionTotal Immersion is the global leader in Augmented Reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the Augmented Reality category since 1999, the company maintains offices in Europe (France and UK), Asia and North America. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of best-of-breed solutions providers worldwide. .
Photomaton, leader of photobooth installation in France just launched a brand new Photobooth designed by Philippe Stark. In addition to ID photos, users can take fun pictures and post them on Facebook or Twitter or send them via email, thanks to the 3G connexion. Users can now pose before virtual backgrounds or ad some text to the picture using new interfaces on a wide touch screen, more ergonomic than ever.
Total Immersion provided an Augmented Reality experience on the external screen to attract and engage people as they pass by the photo booth. A camera films people around the booth and when a face is detected, a picture is taken and inserted in a mock-up passport. The first installation displaying the AR experience has been set up in Châtelet on March 16th.
Total Immersion’s partner in France, Astuce Prod produced an Augmented Reality Game featuring Citroën DS3 Racing Car for C42, international showroom for the brand. Kiosks offer racing experience with wirtual steering wheel on a flyer. AR experience running on D’Fusion which enables features like finger pointing, collisions and physics control.
Total Immersion’s Spanish partner Innovae Vision produced one Augmented Reality Retail Animation for Nike in Spain. The action took place during one month in the Nike store located in the Nou Camp Stadium (FC Barcelona Stadium).
It consisted in making appear in the hands of users the 3 cups won by FC Barcelona: Spanish League, Clubs world cup and Champions League and give them the opportunity to download their personalized video, register into the action website, also share the video on Facebook.
Total Immersion‘s Digital Signage partner Activ’Screen unveiled an Interactive Shop Window for Virtual Glasses Fitting at the Silmo trade show. Visitors were able to virtually try on Ray-Ban glasses. This shopper stopper display leverages Augmented Reality technology, Face Tracking and Movement Detection.
It’s now possible for just about anyone to try AR on for size. Literally.
Total Immersion this week welcomed another Certified D’Fusion Value-Added Reseller to its North American Partner network, the world’s largest network dedicated to AR. The latest member — immediaC, from Halifax, Nova Scotia – has just unveiled its marquee augmented reality platform: a virtual dressing room that enables consumers to find – and try on — the right virtual garment before they buy the real thing:
http://www.immediac.com/AugmentedReality .
In addition to supporting e-commerce in the apparel sector, the immediaC AR platform can be adapted for various other applications, including gaming, simulation, and virtually any other experience that brings participants into the merged experience through gestures and motions. The company is currently in discussions with national retailers.
“Our virtual dressing room platform is unique, and because it is, we’ve chosen to build it on D’Fusion, the gold standard in augmented reality and the world’s most widely used AR solution,” said John Leahy, immediaC founder and CEO. “Deployed on this technology, our platform is a boon for retailers — a powerful new sales tool that dramatically speeds the fitting process and engages as it sells.”
”immediaC’s virtual dressing room platform is both highly useful and fun – and once again, demonstrates how versatile augmented reality can be,” said Greg Davis, General Manager, NA, Total Immersion. “It’s exciting to see AR evolve through practical, innovative solutions. Our Partner Network empowers creative, technically savvy agencies like immediaC to provide their unique spin on AR. The network supports an increasingly diverse range of partners, across industries and disciplines – all showing what this new human interface can really do. “
Total Immersion’s partner Hidden Creative has developed an interactive augmented reality experience for Channel Five’s The Gadget Show after the hugely popular AR presentations at the Gadget Show Live at the NEC Birmingham earlier this year. The Gadget Show gives the mass consumer an insight into gadgets and technology, whilst providing substantial information to engage a tech-savvy audience. The result is an accessible future-tech production and it is now in its 13th series on Channel Five.
A recurring theme in the show is a weekly challenge between presenters Jason Bradbury and Suzi Perry set around demonstrating new technologies and exploring the success of their applications. Hidden join Suzi’s team for the presenter’s latest challenge in which she is testing traditional outdoor advertising methods in collaboration with JCDecaux, whilst Jason explores online marketing communications and social media engagement.
JCDecaux is a revolutionary advertising corporation, the second largest in its sector. They are the only company specialising exclusively in out-of-home advertising, with a dominant presence in billboards, transport, street furniture and digital. Given that they have 936,000 advertising panels in 55 companies worldwide, 2008 revenue of 2,168.6 million Euros and are responsible for revolutionising the ‘Street Furniture’ concept, they were the ideal partner on this project.
The Gadget show have transformed a Manchester bus shelter in Piccadilly Gardens featuring the Gadget Show’s distinctive red sofa and a large screen which displays Hidden Creative’s augmented experience. The interactive augmentation features Suzi revealing details of the new series and will be activated by A5 cards distributed on site. T3 magazine, another authority in gadgets and new technology, will also be printing an A4 ad containing the marker to trigger the experience online via a webcam at the Channel Five website.
http://fwd.five.tv/adv/virtual-suzi ,
Next to digital, the outdoor advertising segment has been the most dynamic in recent years, capturing market share from television, radio and newspaper. The adoption of digital technology has drastically driven growth in the outdoor segment, combining the traditional strengths of outdoor with strategically targeted opportunities.
The project aims to prove that whilst online communications and social media are no doubt powerful marketing tools, physical interactions create a memorable impact which stays with the consumer. Augmented reality combines the best characteristics of digital and physical channels, increases interaction and ensures a lasting impression, thus making it the foreseeable solution in developing the growing relationship between outdoor advertising and digital engagement.
Try-on your eyeglasses on line with the French Opticians ATOL using an Augmented Reality Automatic Face Tracking application
Paris, 13, March 2010 – the new Atol Opticians on-line application represents an innovative leap forward in Augmented Reality: the automatic and instant face tracking for a just-like-real-life fitting without a need for further adjustment.
Atol is the first Optician offering 3D perfect fitting for eyeglasses. Using a simple webcam, the Internet user is drawn into the world of Augmented Reality and is virtually able to try on new eyeglass frames; to switch style and design and to see which is best suited. The uploading of an application allows the webcam to detect the Internet user’s face automatically and to adjust eyeglasses in a blink of an eye.
For such a technological achievement dedicated to the Optical Industry, Atol have placed their trust in Total Immersion, worldwide leader in Augmented Reality: “Augmented Reality allows the integration of animated 3D objects into video streams. Automatic face tracking is a major technological development; it has struck a chord with companies privileging the quality of client experience on their web site. After the success of Avatar, it is now clear that 2010 will, more than ever, be the year of Augmented Reality” commented Eric Gehl, Total Immersion’s COO.
For Stéphane Solinski, Vice Managing Director of Atol les Opticiens : “We are extremely proud to offer this interactive application exclusively. It provides each of us an innovative and fun way to try on the Adriana Karembeu collection, right from our homes. This choice is part of our will to offer an online presale service and to uplift visitors’ rate in our outlets”.
1Guiding clients through a choice of eyeglass frames, matching their hair and eye colours and thus enhancing their beauty.
About ATOL Opticians
Founded in 1972 as a cooperative group, Atol (l’Association des Techniciens en Optique et Lunetterie) is now the 4th largest brand in the French optical Industry. Its network regroups nearly 730 brand-outlets with a 2009 turnover reaching more than 338 million Euros. Atol became the first national optician network to obtain the ISO 9001 certification, promoting a guarantee of quality for its consumers.
Atol’s growth relies on its 100% cooperative structure, supervised by expert opticians and managed by skilled professionals. Their main focuses are product quality, staff training and to keep a real involvement in the field of visual health.
Founded in 1999, Total Immersion, (
http://www.t-immersion.com ), software solutions provider, has become world leader in Augmented Reality in just a few years. This innovative technology allows the integration of real time 3D objects into live video streams. With headquarters located in the Paris area, it has expanded in Los Angeles, London and Hong Kong and has grown a network of over 70 partners delivering its software solutions worldwide.
