For Christmas 2010, Ask Santa Claus for Augmented Gifts !

Posted on December 3, 2010 by Total Immersion

This is the first part of our selection of great Christmas Gift featuring Total Immersion’s Augmented Reality technology. Nathan Interactive Book : Dokéo+ with Dokito This book developed and designed for kids between 2 and 5 years old proposes funny interactions with a dedicated character : Dokito. Hachette Parlour Game : “La Boite à Enigmes [...]

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Publishing : Edibas Ben10 Virtual Lamincards powered by Total Immersion

Posted on October 27, 2009 by Total Immersion

Italian Publishing Company launched Ben10 Virtual Lamincards with augmented reality technology powered by Total Immersion.  

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Toys : Video Release of First Mattel Augmented Reality Toys with Avatar Licence and i-Tag technology

Posted on October 6, 2009 by Total Immersion

The Mattel toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will feature heroes, creatures and vehicles straight from James Camerons much-anticipated film, which is set for release in December 2009. The augmented reality technology used for the project was developped by AR world leader Total Immersion. Each action figure, [...]

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New project: Avatar Movie Obsessed With Making Unreal Real

Posted on August 5, 2009 by Total Immersion

James Cameron has waited more than 14 years to get his latest creation, AVATAR, into theaters. The director of Terminator, Alien, and The Abyss, Cameron is no stranger to science fiction, and the recent Comic Con previews in San Diego revealed that Cameron has spared no expense in creating the next scifi epic that will [...]

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Toys: Avatar Line and Mattel: the First AR-enhanced Toys

Posted on August 3, 2009 by Total Immersion

Mattel has long shown its colors as a tech-forward company — its BarbieGirls.com virtual world has in just two years grown in size to 18 million registered accounts. And just last week the company said it was moving in the direction of augmented reality, a technology with just a single precedent in the toy space [...]

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