Learn how to pour a draft beer like a seasoned bartender with AR!

Posted on June 30, 2011 by Total Immersion

Total Immersion’s partner in Spain, Innovae Vision developed a web-based AR application for Mahou. Mahou is the leader of the beer industry in Spain and is present in 35 countries. Thanks to this application named “Caña 10 training”, users can learn how to lean the glass right in order to serve the best AR draft [...]

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Scirocco Cup Campaign won Bronze Media Lions “Best Use of Print”

Posted on June 23, 2011 by Total Immersion

The Cannes Lions Festival is the world’s only truly global meeting place for creative professionals in the communications industry. Augmented Reality Scirocco Cup Campaign won Bronze Media Lions for “Best Use of Print”. Congrats to  Ogilvy Beijing. More info here. Results and Effectiveness: From these insertions came over 900,000 page views, over 200,000 unique visitors [...]

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Catching Dragibus Candies in AR with Haribo’s “Manjouez!” multiplatform game

Posted on June 21, 2011 by Total Immersion

Haribo launched a new campaign for its “Dragibus” candy brand in April. The name of this campaign is “Manjouez!”, which could translate into “eat and play!”. Several versions of the AR game “Manjouez!” have been released: Dragibus eaters can try to catch their favourite treats online on the main website or on Facebook or they can download the [...]

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Volvo Pioneered the First Ever YouTube Masthead with an Augmented Reality Experience

Posted on April 12, 2011 by Total Immersion

On Saturday, March 12, Volvo Cars of North America (VCNA) offered for one day only an Augmented Reality (AR) S60 driving experience iPhone and Android app that activates when visiting YouTube. This campaign, created by Euro RSCG New York, marks the first YouTube masthead ever created with an AR experience of any kind. It is [...]

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Win an Ipad with Clic&Spot : the new pimple-killer advergame in Augmented Reality!

Posted on March 11, 2011 by Total Immersion

As part of the launch of its clicetgain.com public portal, Clic&Gain, the company specialised in Games & Entertainment Communication organises an original and quirky game-competition in Augmented Reality. This game is based on Face Tracking Augmented Reality from Total Immersion. It is an example of the type of offers Clic&Gain proposes on their platform to [...]

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Prix d’Amérique Marionnaud Augmented Reality Online Game

Posted on March 4, 2011 by Total Immersion

Prix d’Amérique is a harness race held at the Vincennes hippodrome in Paris, France. The race takes place on the last Sunday of January every yearand it is widely considered the most prestigious harness race in the world. This year, web visitors had the opportunity to participate to this prestigious race through an augmented reality [...]

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Augmented Reality Facebook Game for Nokia N8 with Tron Legacy Licence in Russia

Posted on February 16, 2011 by Total Immersion

Total Immersion russian partner AR Door has teamed up with an advertising agency Carat RUSS’ Media to develop a webcam game Nokia N8. Tron: Legacy. The game based on augmented reality technology is a part of a marketing campaign devoted to promote the new Nokia N8 and  Walt Disney Pictures movie Tron: Legacy on the [...]

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Is your body the host of microscopic machines called nanites? Scan yourself and find out now.

Posted on January 12, 2011 by Total Immersion

For the January 2011 Asian launch of the new animated television series Generator Rex, Cartoon Network Asia has developed an augmented reality experience based on Total Immersion’s face tracking technology to scan and check if web visitors are hosting nanites like the series’ hero Rex.  For a select few, nanites mutate their hosts into monstrous creatures [...]

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Volkswagen’s Augmented Reality racing experience to promote Vee Dub race series

Posted on September 29, 2010 by Total Immersion

As the first manufacturer in China to host a professional racing event, Volkswagen needed to build excitement for its series and the racing camp that would followed by sparking interest amongst car enthusiasts. Working with Ogilvy Beijing, the brand placed inserts into one of China’s most popular car magazines that were shaped like the steering [...]

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Video release of Tasbeera Man First Augmented Reality Advergame using Hand Tracking on Facebook

Posted on September 13, 2010 by Total Immersion

Total Immersion and its partner in Saudi Arabia Magna teamed up to create the first Advergame on Facebook featuring for the first time hand tracking  for the last campaign of L’Usine :  Tasbeera Man. L’Usine employs over 1500 people and serves almost 70 percent of all stores and retail chains in Saudi Arabia. L’usine currently [...]

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