Germaine et les Martiens : First Augmented Reality Apps on Iphone for POS Advertising and Augmented Packaging

Posted on September 8, 2010 by Total Immersion

Germaine et les Martiens is new big hit campaign for Lustucru done by BDDP & Fils. This campaign is a brillant come back of one of the most famous advertising saga. Germaine is back in 2010 with Internet, Facebook and… Augmented Reality. Total Immersion’s Partner C4M designed 3 Augmented Reality Applications on Iphone and Adobe [...]

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Volkswagen Scirocco Cup China : the Most Advanced Augmented Reality Car Racing Game

Posted on June 25, 2010 by Total Immersion

Have a look at this wonderful project performed by creative partner Axis3D and augmented by Total Immersion. This experience done for Volkswagen’s Scirocco Cup 2010 in China presents the most advanced car racing game in the AR industry. You can experience it here.

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Augmented Reality Football Games for Street Marketing and Shopping Mall Entertainment

Posted on June 21, 2010 by Total Immersion

World Cup is the right time to develop exciting Augmented Reality Events and Street Marketing Campaigns. Here are some examples of projects performed by our partners in Hong Kong and in La Réunion. Interact 3D – Shopping Mall AR Experience in La Réunion (France) Cherrypicks -  Street Marketing in Hong Kong Metro (R.O.C)

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Blog Review : Event Marketer U.S. Army Launches Augmented Reality Game

Posted on April 16, 2010 by Total Immersion

Please have a look at this article : Event Marleter The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona [...]

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Interactive Advertising : Discovery Channel’s Augmented Reality Big Catch Game

Posted on April 7, 2010 by Total Immersion

Discovery Channel unveiled an interactive advertising to promote Deadliest Catch. This ad features an Augmented Reality Game : Big Catch Game. You can experience it here.

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Blog Review : Cisco Virtual Environments : Avatar Pushes Augmented Reality

Posted on December 31, 2009 by Total Immersion

Please have a look at this article : Cisco Virtual Environments The new James Cameron movie, Avatar, is a next generation film that truly blurs the line between animation and reality.   Add to that mix the elements of new 3D technology, and you see why Cameron waited for the technology to catch up to his vision of the [...]

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Digital Marketing : Advertgaming AR Web Experience for BNP Paribas Fortis Mine

Posted on December 29, 2009 by Total Immersion

Total Immersion delivered with belgian based Seven Agency an Advertgaming Augmented Reality Experience for last BNP Paribas Fortis Mine Travel Coach website. This experience has been developped in conjunction with a competition to push their customers to have safe snow experience. This experience is in two time : first is a face tracking game with [...]

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Digital Marketing : Video Release of Kia Soul Facebook AR Application

Posted on October 29, 2009 by Total Immersion

Total Immersion debuts first facial recognition Augmented Reality Facebook application: “Go Hamster Go!” Ranked #1 AR application of 2009 by several sources.  

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Digital Marketing : Citroen DS3 AR Experience launched with Brochure used as Steering Wheel

Posted on September 28, 2009 by Total Immersion

Total Immersions french Partner Astuce Productions unveiled AR Advergaming web based experience for Citroen DS3 pan-european campaign. In this experience, you can choose your Citroen DS3 and use the brochure as a steering wheel to pilote your Citroen in a virtual environment. Check the experience Astuce Production Making Of

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Digital Marketing: Video release of Facebook Experience Kia Go Hamster Go!

Posted on September 10, 2009 by Total Immersion

In association with digital marketing agency Initiative and creative agency David & Goliath, Total Immersion (www.t-immersion.com) has unveiled the new D’Fusion@Home Facebook application, called “Go Hamster Go!”  The game marks the first use of augmented reality in a Kia application for a social media environment — and adds to the cool factor with “game changing” [...]

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