Cartoon Network Takes Augmented Reality with Generator Rex App Across Asia

Posted on May 16, 2011 by Total Immersion

Cartoon Network is giving kids an unprecedented chance to check if their bodies are hosting nanites – microscopic machines – via a new augmented reality (AR) application created for its awesome new series, Generator Rex. For the first time ever kids can participate and test themselves for nanites – which in the series have invaded [...]

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Prix d’Amérique Marionnaud Augmented Reality Online Game

Posted on March 4, 2011 by Total Immersion

Prix d’Amérique is a harness race held at the Vincennes hippodrome in Paris, France. The race takes place on the last Sunday of January every yearand it is widely considered the most prestigious harness race in the world. This year, web visitors had the opportunity to participate to this prestigious race through an augmented reality [...]

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Instant Win Shopping Mall Entertainment using Augmented Reality in Greece

Posted on February 24, 2011 by Total Immersion

This Christmas, Germanos rewarded customers visiting “The Mall Athens” and “Golden Hall” department stores with innovatively presented prizes, in an attempt to combine the holiday spirit with high technology. Customers visiting GERMANOS stores were able to see live on special screens a three-dimensional image of the prize they had won on the spot, without making [...]

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Volkswagen Scirocco Cup China : the Most Advanced Augmented Reality Car Racing Game

Posted on June 25, 2010 by Total Immersion

Have a look at this wonderful project performed by creative partner Axis3D and augmented by Total Immersion. This experience done for Volkswagen’s Scirocco Cup 2010 in China presents the most advanced car racing game in the AR industry. You can experience it here.

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U.S. Army and U.S. Air Force Enlist Augmented Reality From Total Immersion to Attract, Engage New Recruits

Posted on June 8, 2010 by Total Immersion

Today, Total Immersion announced that two branches of the U.S. Armed Forces are taking their recruiting efforts to a new level via distinct experimental augmented reality initiatives – solutions that educate and motivate as they engage. The U.S. Army’s “Race for Strength Challenge” pits an Army-sponsored NASCAR vehicle — Ryan Newman’s #39 Army Chevrolet Impala [...]

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BarcelFut Augmented Reality Online Campaign released in Mexico

Posted on May 3, 2010 by Total Immersion

Inter-active, Total Immersion’s partner in Mexico, delivered BarcelFut AR Campaign for Barcel featuring Football Games in Augmented Reality. During 25 years, Barcel has been making “what you crave for”. It has a range of delicious salty snacks including the famous home-made-like fresh and crispy potato Chips; the coated peanuts that are most sought after at [...]

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Blog Review : Event Marketer U.S. Army Launches Augmented Reality Game

Posted on April 16, 2010 by Total Immersion

Please have a look at this article : Event Marleter The U.S. Army on Feb. 11 launched Army-Race for Strength, an interactive Augmented Reality (AR) game, to engage prospective recruits and showcase the technology and training used to develop strong soldiers. The AR game debuted at the Army’s Strength in Action Zone exhibit at Daytona [...]

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SFR presents “Finger Snow Experience” : First Halfpipe Simulation Game using Augmented Reality

Posted on February 25, 2010 by Total Immersion

Creative Agency, Buzzman and SFR launched Finger Show Experience, first Halfpipe Simulation Game using Augmented Reality. Get your fingers warm up with this fun experience before using unlimited SMS service included in “Séries MTV de SFR” plans ! Go to www.fingersnow.fr to start the challenge ! Credit : Buzzman / SFR

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Gaming : Mc Donald’s Europe Happy Meal Augmented Reality Game with Arthur and The Minimoys

Posted on January 8, 2010 by Total Immersion

In December 2009, Mc Donald’s Europe offered in Happy Meal Boxes an Interactive Game using Augmented Reality based on a DDR-like game-play under Arthur and The Minimoys licensing. Video by Duke Interactive for Mc Donald’s Europe.

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Digital Marketing : Advertgaming AR Web Experience for BNP Paribas Fortis Mine

Posted on December 29, 2009 by Total Immersion

Total Immersion delivered with belgian based Seven Agency an Advertgaming Augmented Reality Experience for last BNP Paribas Fortis Mine Travel Coach website. This experience has been developped in conjunction with a competition to push their customers to have safe snow experience. This experience is in two time : first is a face tracking game with [...]

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