Hugo Boss wows with Augmented Reality Shopping Experience

Posted on December 22, 2009 by Total Immersion

Augmented reality pioneers Total Immersion have come up trumps with their first ever UK shop front experience at Hugo Boss. Located at Sloane Square, the ‘Black Magic’ experience has been created for Hugo Boss by London-based creative agency SimonandJohn in a bid to take window shopping to a whole new level. The installation was produced [...]

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Total Immersion Puts Augmented Reality At The Forefront Of Entertainment With New Interactive Walk Through Experience

Posted on December 14, 2009 by Total Immersion

Total Immersion has confirmed its position as leader in the field of augmented reality through the launch of new kind of interactive attraction using mobility and augmented reality. This new attraction developed in cooperation with Hanwa Co. (Japan) is a state of the art walk through where guests are swept in an experience merging videogame [...]

Filed under: Amusement Park, New Projects, Press Release | Tagged: , , , , , , , | 1 Comment »

Trading Cards : Video Release of Emax/Calcio 3D Consumer Products Augmented Reality Experience

Posted on December 4, 2009 by Total Immersion

E-Max launched in Italy Calcio 3D, a brand new AR experience powered by Total Immersion for trading cards with innovative game plays including scoring systems.

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Video Release of Universal/Mercury Sinik CD with extra AR content

Posted on December 1, 2009 by Total Immersion

Universal Music France has announced that the upcoming album by hip-hop act Sinik, “Ballon d’Or,” will include images giving access to ‘augmented reality’ features. The booklet for the album, released Nov. 30, features images that, when placed in front of a computer webcam, launch the augmented reality videos on the image on the computer screen.

Filed under: Consumer products, New Projects | Tagged: , , , , , | 1 Comment »

AR Gaming : Mc Donald’s French Star Wars Happy Meal with Augmented Reality Game

Posted on November 6, 2009 by Total Immersion

French Happy Meal Box with last Star Wars licence has an additional AR Game. People just have to take magical card on happy meal box to have an Augmented Reality Star Wars Game on Mc Donald’s website. The AR Game is in 2 phases, first is the reveal and test flight of Obi-Wan Kenobi’s Delta-7 [...]

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Entertainment : Video release of Augmented Reality Bumper Car Game @ Six Flags Great Adventure

Posted on September 21, 2009 by Total Immersion

Total Immersion delivered at Six Flags Great Adventure, New Jersey, several interactive games for Professor Keaney’s Xploratorium. With the AR Bumper Car Game, you have some real weapons on the real track (cards) which interact in real time with the videogame.

Filed under: Amusement Park, New Projects | Tagged: , , , | 1 Comment »

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