Meet and Greet at Webinale June 1st “Case Study: Avatar Augmented Reality Experiences with Mattel, Mc Donald, and Coca-Cola”

Posted on May 31, 2010 by Total Immersion

Come and join Total Immersions COO, Eric Gehl at Webinale Event taking place tomorrow in Berlin. Webinale is a web conference for web design, development, business and new trends in technology. Eric will animate as session about Avatar Augmented Reality Experiences with Mattel, Mc Donald’s, and Coca-Cola with illustrated cases studies. The marketing campaign associated [...]

Filed under: Event / Networking | Tagged: , , , , | Leave a Comment »

Total Immersion Points Way toward New Modes of Digital Game Play via Augmented Reality

Posted on February 11, 2010 by Total Immersion

With AR Technology in i-TAG Toys, Topps Trading Cards and More, Is Toy Industry Nearing a Tipping Point? LOS ANGELES (February 11, 2010) – With the holiday season now behind us and Toy Fair opening this week, are we witnessing a revolution in how kids play? Last fall, in advance of the release of Twentieth Century [...]

Filed under: Consumer products, New Projects, Press Release | Tagged: , , , , , , | 1 Comment »

Blog Review : iMediaConnection elected Avatar Campaign as one brilliant Augmented Reality Campaign

Posted on February 9, 2010 by Total Immersion

Please have a look at this article :  iMediaConnection “Avatar” Excitement around James Cameron’s “Avatar” created opportunities for several AR tie-ins to the movie. McDonald’s launched a site called “Experience Pandora” that users can tap via a “Thrill Card,” which can be cut out from McDonald’s boxes or printed out at home. According to Variety, [...]

Filed under: Event / Networking, Expert Review | Tagged: , , | Leave a Comment »

Blog Review : Washington Post’s Review of Mattel Avatar Toys with Augmented Reality

Posted on January 5, 2010 by Total Immersion

James Cameron’s new movie, “Avatar,” attacks theaters this week, and for select members of the family that means play opportunities, both real and virtual, based on the sci-fi epic. [...] Now, there’s an exhaustive line of 3 3/4-inch action figures and in-scale creatures and vehicles based on the Avatar universe that deliver a magical, high-tech [...]

Filed under: Blog Review, Expert Review | Tagged: , , , | 2 Comments »

Blog Review : Cisco Virtual Environments : Avatar Pushes Augmented Reality

Posted on December 31, 2009 by Total Immersion

Please have a look at this article : Cisco Virtual Environments The new James Cameron movie, Avatar, is a next generation film that truly blurs the line between animation and reality.   Add to that mix the elements of new 3D technology, and you see why Cameron waited for the technology to catch up to his vision of the [...]

Filed under: Blog Review | Tagged: , , , , , , | Leave a Comment »

TI and Coca-Cola Team Up to AR-enable Coke Zero Cans

Posted on December 22, 2009 by Total Immersion

Augmented reality pioneer Total Immersion  and Coca-Cola have teamed up to transform the soda can into a stunning platform for augmented reality. Some 140 million Coke Zero cans worldwide have been AR-enabled to “launch” a Samson helicopter — from the fleet of Fox’s blockbuster Avatar — when the can is displayed before a webcam.  The [...]

Filed under: Consumer products, New Projects, Online Marketing | Tagged: , | 3 Comments »

Los Angeles Times Looks at the Mattel iTag Line

Posted on December 21, 2009 by Total Immersion

“Mattel’s Jason Horowitz talks to the L.A. Times about how the Avatar AR-enabled line of iTag action figures weds augmented reality and the fantastic reality of James Cameron’s blockbuster.  In this interview, Horowitz discusses how augmented reality expands upon the remarkable experience of the film.” More

Filed under: Blog Review, Consumer products, New Projects | Tagged: , , , , , , | Leave a Comment »

Coca-Cola Zero™ Announces Global Film Partnership With James Cameron’s Avatar

Posted on December 18, 2009 by Total Immersion

The Coca-Cola Company today announced its Coca-Cola Zero brand has partnered with Twentieth Century Fox on a major global promotional campaign for James Cameron’s epic-adventure film AVATAR. Set to be activated in over 30 countries, the partnership centers on bringing consumers unique access to exclusive and authentic content from the world of AVATAR in a [...]

Filed under: Consumer products, New Projects, Online Marketing | Tagged: , , , , , , | 2 Comments »

Video Release of McDVISION Avatar Pandora Augmented Reality Experience

Posted on December 18, 2009 by Total Immersion

During the month and into January, product packaging in the U.S. for Big Macs will feature an AR Thrill Card on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie. Displayed before a webcam, the perforated Thrill [...]

Filed under: Consumer products, New Projects, Online Marketing | Tagged: , , , , , , , | 5 Comments »

Mc Donald’s Orders Up Augmented Reality From Total Immersion, in Global Promotion For Fox’s ‘AVATAR’

Posted on December 17, 2009 by Total Immersion

AR Experiences Connect Film and Filmgoers Worldwide, In Biggest Mass Deployment of Augmented Reality to Date. LOS ANGELES (Dec. 17, 2009) – You’ve seen the trailer — now grab a bite of augmented reality to accompany your Big Mac as you gear up for the Dec. 18 opening of 20th Century Fox’s “Avatar.” Augmented reality [...]

Filed under: Consumer products, New Projects, Online Marketing, Press Release | Tagged: , , , , , , , | Leave a Comment »

Next Page »
Follow

Get every new post delivered to your Inbox.