The Mattel toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will feature heroes, creatures and vehicles straight from James Camerons much-anticipated film, which is set for release in December 2009. The augmented reality technology used for the project was developped by AR world leader Total Immersion. Each action figure, [...]
Filed under: New Projects, Toys | Tagged: Avatar, Consumer products, i-Tags, Mattel, Toys | 1 Comment »



