Toys : Video Release of First Mattel Augmented Reality Toys with Avatar Licence and i-Tag technology

The Mattel toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will feature heroes, creatures and vehicles straight from James Camerons much-anticipated film, which is set for release in December 2009. The augmented reality technology used for the project was developped by AR world leader Total Immersion. Each action figure, [...]

Blog Review (Geek Gestalt) : Augmented reality augurs the future of toys

Please have a look at this article : Augmented reality augurs the future of toys I have seen the future of toys, and it is augmented reality. That was my conclusion Monday after seeing Mattel’s i-Tags, new technology that will be included with action figures the company will make for “Titanic” director James Cameron’s new [...]

Blog Review (Wired) : How it Works: Augmented Reality

Please have a look at this article : How it Works: Augmented Reality Remember the winking, nodding magical collectible cards of famous witches and wizards from Harry Potter? French company Total Immersion has something similar for Muggles: The company helped create baseball cards where 3-D avatars of players emerged on the desktop to pitch and [...]

New project: Avatar Movie Obsessed With Making Unreal Real

James Cameron has waited more than 14 years to get his latest creation, AVATAR, into theaters. The director of Terminator, Alien, and The Abyss, Cameron is no stranger to science fiction, and the recent Comic Con previews in San Diego revealed that Cameron has spared no expense in creating the next scifi epic that will [...]

Toys: Avatar Line and Mattel: the First AR-enhanced Toys

Mattel has long shown its colors as a tech-forward company — its BarbieGirls.com virtual world has in just two years grown in size to 18 million registered accounts. And just last week the company said it was moving in the direction of augmented reality, a technology with just a single precedent in the toy space [...]

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