Volvo Pioneered the First Ever YouTube Masthead with an Augmented Reality Experience

Posted on April 12, 2011 by Total Immersion

On Saturday, March 12, Volvo Cars of North America (VCNA) offered for one day only an Augmented Reality (AR) S60 driving experience iPhone and Android app that activates when visiting YouTube. This campaign, created by Euro RSCG New York, marks the first YouTube masthead ever created with an AR experience of any kind. It is [...]

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Imatech launched Augmented Reality Cross Platform Campaign for Honda Cars Philippines

Posted on March 31, 2011 by Total Immersion

Honda Cars Philippines embraces new technology, thus making use of augmented reality as part of their element in promoting latest Honda Jazz 2011.  During their launch they demonstrated their interactive AR brochure depicting the stylish 3D color changeable  model of the car, a short video presenting the spacious coupé, and the accommodating seat configurations. They [...]

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In Store and Online Augmented Fitting Room to Try Citizen Watches

Posted on March 25, 2011 by Total Immersion

Total Immersion’s Partner in Taiwan, Ya de Li Technology developed an Augmented Reality Fitting Room for Citizen Watches. Experience was deployed online and in major department stores during Chinese New Year. Communication on the AR Experience has been supported by GQ Magazine. After 2 weeks more than 36.000 people experienced the Virtual Watches and 3.000 [...]

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Augmented Reality Live Show wowed Audience in Capital Museum Beijing !

Posted on March 23, 2011 by Total Immersion

During the Chinese New Year in 2011, the Capital Museum proposed a new culture experience to show traditional Chinese zodiac culture of  “lindong treasure rabbit”.  In the “magic theatre”,  the museum introduced an animated rabbit to send New Year greetings. This interesting interactive experience based on an  “Augmented Reality” technology with real-time communication between guests [...]

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Show Us Your Poker Face ! with Partouche Poker Face Augmented Reality Sweepstake

Posted on March 21, 2011 by Total Immersion

Partouche Poker launched an online sweepstake called “Partouche Poker Face” based on Total Immersion’s Technology! It allows you to create your own Poker Face in 3D, share it on social media and win one of 100 prizes! For more information, visit Partouche Poker Face page here.    

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Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Reality

Posted on March 18, 2011 by Total Immersion

Have a look at this full case study : Marketingprofs It is said that consumers are four times more likely to buy a product once they’ve held it in their hands. But if you know retail, you understand how challenging it can be to get people into stores, let alone within reaching distance of your [...]

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Last Days to Experience Ocean Park’s AR Experience “Love the Ocean” in Hong Kong

Posted on March 18, 2011 by Total Immersion

Ocean Park, Ocean Park Conservation Foundation Hong Kong and Times Square joint hands to present to you: LOVE THE OCEAN activity, to let people understand the importance of the ocean to all life forms of the Earth and to bring out educational messages on how we are can help protect marine animals. An enormous Submarine [...]

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Ecobuild 2011: Augmented Reality Enhances Knauf Product Portfolio

Posted on March 17, 2011 by Total Immersion

As augmented reality advances in technical capability, an increased range of commercial applications are constantly emerging, identifying new verticals to which the technology can be applied. Knauf Insulation has enhanced their sales and marketing strategy with AR for Ecobuild 2011 by using augmented reality to demonstrate their residential and commercial insulations product ranges. The construction [...]

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Bouygues Telecom Augmented Reality Brochure to Experience Latest Smartphones Functions

Posted on March 16, 2011 by Total Immersion

French operator Bouygues Telecom has added an augmented reality feature to the smartphone purchasing guide available at its points of sale.     The new 3D technology allows customers to test and discover the functions of new smartphones, divided into two categories by level of complexity: “smartphones” : Acer Liquid Mini and Samsung Galaxy 551 [...]

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Win an Ipad with Clic&Spot : the new pimple-killer advergame in Augmented Reality!

Posted on March 11, 2011 by Total Immersion

As part of the launch of its clicetgain.com public portal, Clic&Gain, the company specialised in Games & Entertainment Communication organises an original and quirky game-competition in Augmented Reality. This game is based on Face Tracking Augmented Reality from Total Immersion. It is an example of the type of offers Clic&Gain proposes on their platform to [...]

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