As of January 2011, Opel’s successful small car now gets a new wardrobe. A redesigned face lends it a sportier, expressive look, making it firmly recognizable as a member of the latest Opel design family.
Total Immersion just delivers a new kind of augmented reality experience where consumers have the ability to inspect the new look in 3D from every angle, customize it with different colored sprays and tasty decals and share it on Facebook Page. The entire application is controllable by movement detection, latest technology developed by Total Immersion and integrated into D’Fusion Software Suite.
Test now this new experience on the Opel Corsa microsite.
Filed under: New Projects, Online Marketing | Tagged: Augmented Reality, Corsa, D'Fusion @Home®, Digital Marketing, Facebook, Interactive Experience, Movement Detection, Natural Interaction, Online Marketing, Opel, Total Immersion, Vauxhall, Viral Campaign | 2 Comments »