BAE’s aircrafts in AR attract crowds at a festival in Saudi Arabia

BAE Systems showcases aircrafts using Augmented Reality at Al Janadriyah 2011 (until April 29). Magna partnered with Axis 3Dfor this project.

Imatech launched Augmented Reality Cross Platform Campaign for Honda Cars Philippines

Honda Cars Philippines embraces new technology, thus making use of augmented reality as part of their element in promoting latest Honda Jazz 2011.  During their launch they demonstrated their interactive AR brochure depicting the stylish 3D color changeable  model of the car, a short video presenting the spacious coupé, and the accommodating seat configurations. They [...]

In Store and Online Augmented Fitting Room to Try Citizen Watches

Total Immersion’s Partner in Taiwan, Ya de Li Technology developed an Augmented Reality Fitting Room for Citizen Watches. Experience was deployed online and in major department stores during Chinese New Year. Communication on the AR Experience has been supported by GQ Magazine. After 2 weeks more than 36.000 people experienced the Virtual Watches and 3.000 [...]

Last Days to Experience Ocean Park’s AR Experience “Love the Ocean” in Hong Kong

Ocean Park, Ocean Park Conservation Foundation Hong Kong and Times Square joint hands to present to you: LOVE THE OCEAN activity, to let people understand the importance of the ocean to all life forms of the Earth and to bring out educational messages on how we are can help protect marine animals. An enormous Submarine [...]

Ecobuild 2011: Augmented Reality Enhances Knauf Product Portfolio

As augmented reality advances in technical capability, an increased range of commercial applications are constantly emerging, identifying new verticals to which the technology can be applied. Knauf Insulation has enhanced their sales and marketing strategy with AR for Ecobuild 2011 by using augmented reality to demonstrate their residential and commercial insulations product ranges. The construction [...]

Instant Win Shopping Mall Entertainment using Augmented Reality in Greece

This Christmas, Germanos rewarded customers visiting “The Mall Athens” and “Golden Hall” department stores with innovatively presented prizes, in an attempt to combine the holiday spirit with high technology. Customers visiting GERMANOS stores were able to see live on special screens a three-dimensional image of the prize they had won on the spot, without making [...]

American Express wows consumers in Italian Shopping Malls

OnScreen Communication, the Italian communication agency Augmented Reality solutions developer, developed and released the American Express AR interactive game. Interactive kiosks have been placed in shopping center in Rome and Milan, to let users know the new Club Membership Rewards Program. The catalog itself becomes the controller to drive a virtual shopping cart and try [...]

On Cartoon Network Toon Cricket Event, Kids are Transformed into their favourite Hero Ben 10

It was a breathtaking sight as over 12,000 cartoon fans packed the Kanteerava Stadium in Bangalore to cheer their favourite Toon stars at Cartoon Network’s ‘Toon Cricket-The Ultimate Showdown’ which was held on Sunday, November 28. The Ultimate Hero -Ben 10, captain of the Benultimates team led his team to a resounding victory over Aggregor’s [...]

ABB Brings Renewable Energy Infrastructure to Life With Augmented Reality

ABB Power Systems UK revealed their use of Augmented Reality at Glasgow’s RenewableUk 2010 Expo. Total Immersion’s UK partner Hidden created 4 separate experiences hosted at ABB’s custom-built AR-Kiosks at the exhibition stand, with 3 of these still available online at www.abb.com/hvdc. One of the first to experiment with ABB’s AR experiences was Alex Salmond, [...]

Interactive Kiosks for FIAMM at Automechanika Frankfurt 2010

From the 14th to the 19th of September 2010 Italian company FIAMM was present at Automechanika Frankfurt, the international exhibition of car accessories, equipments for garages, service stations and of spare parts, which is the most important exhibition of the whole aftermarket sector, starring the main international players in the automotive field. FIAMM Batteries has [...]

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