APAC “A New HP World” Augmented Reality Event Wowed Shanghai Audience

Posted on March 7, 2011 by Total Immersion

Total Immersion’s Partner, XXX Studios was assigned the task of creating a presentation to summarise HPs new product offerings at the Asia Pacific launch in Shanghai. Paul Donovan, Vice President and General Manager, Product Marketing Personal Systems Group, HP Asia Pacific and Japan, uses augmented reality to showcase a new range of connected products and [...]

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Discover Opel Corsa’s new skin with Hand Painting Augmented Reality App : Spay your Corsa

Posted on February 2, 2011 by Total Immersion

As of January 2011, Opel’s successful small car now gets a new wardrobe. A redesigned face lends it a sportier, expressive look, making it firmly recognizable as a member of the latest Opel design family. Total Immersion just delivers a new kind of augmented reality experience where consumers have the ability to inspect the new [...]

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Pastis Ricard Reveals its New Bottle with the Launch of an Iphone/Android Mobile Augmented Reality App

Posted on January 27, 2011 by Total Immersion

French famous anise-flavored liqueur and apéritif Pastis Ricard unveils its new bottle with the launch of a Augmented Reality apps running on Iphone and Android Phones where you can see and experience the new design of the bottle, redesigned for the first time since its creation in 1932. In addition to illustrating the Group‟s new [...]

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Comic Relief Brings Augmented Reality to UK Red Nose Day 2011

Posted on January 24, 2011 by Total Immersion

Try face-tracking experience and see ‘The Wanted’ boys fight over who gets to stick their heads up the nose! Red Nose Day is on Friday 18th March. It’s a day like no other when the whole UK gets together to do something funny for money and change countless lives in the process.

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FC Barcelona Nike Store Retail Animation with Augmented Reality Technology

Posted on January 21, 2011 by Total Immersion

Total Immersion’s Spanish partner Innovae Vision produced one Augmented Reality Retail Animation for Nike in Spain. The action took place during one month in the Nike store located in the Nou Camp Stadium (FC Barcelona Stadium). It consisted in making appear in the hands of users the 3 cups won by FC Barcelona: Spanish League,  [...]

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American Express wows consumers in Italian Shopping Malls

Posted on January 17, 2011 by Total Immersion

OnScreen Communication, the Italian communication agency Augmented Reality solutions developer, developed and released the American Express AR interactive game. Interactive kiosks have been placed in shopping center in Rome and Milan, to let users know the new Club Membership Rewards Program. The catalog itself becomes the controller to drive a virtual shopping cart and try [...]

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Is your body the host of microscopic machines called nanites? Scan yourself and find out now.

Posted on January 12, 2011 by Total Immersion

For the January 2011 Asian launch of the new animated television series Generator Rex, Cartoon Network Asia has developed an augmented reality experience based on Total Immersion’s face tracking technology to scan and check if web visitors are hosting nanites like the series’ hero Rex.  For a select few, nanites mutate their hosts into monstrous creatures [...]

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Mercedes Benz Italia augments its Winter Collection Brochure with Onscreen Communication

Posted on January 11, 2011 by Total Immersion

OnScreen Communication, the Italian communication agency Augmented Reality solutions developer,  has released a web application for Mercedes-Benz Italia. The desktop application aims to promote the Mercedes-Benz winter collection brochure through interaction, superimposing  virtual contents on the pages with the AR logo. The 3D animations are rich of details, so that users can explore and appreciate [...]

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Online Augmented Reality Lottery on CPG Packaging for Osem by TI partner Ogmentix

Posted on January 10, 2011 by Total Immersion

Osem, one of the biggest Israeli food companies, chose to create an Augmented Reality campaign on the internet. Total Immersion‘s partner Ogmentix, which specializes in Augmented Reality, has been selected to develop the project using the best technology available in the market. Customers who bought on-the-go meals, could, for the first time ever, participate in [...]

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Sunsilk entertains Cevahir Shopping Mall with Augmented Reality Experience in Istanbul

Posted on January 7, 2011 by Total Immersion

Total Immersion’s Partner Rabarba just delivered a Shopping Mall Entertainment using Augmented Reality for Sunsilk/Elidor (Unilever) in Turkey. The animation consists on a photo booth using face tracking technology to put some funny hairstyles on consumers ! This kiosk was installed during 4 days in Istanbul Cevahir Shopping and Entertainment Centre, the largest shopping centre [...]

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