FC Barcelona Nike Store Retail Animation with Augmented Reality Technology

Posted on January 21, 2011 by Total Immersion

Total Immersion’s Spanish partner Innovae Vision produced one Augmented Reality Retail Animation for Nike in Spain. The action took place during one month in the Nike store located in the Nou Camp Stadium (FC Barcelona Stadium). It consisted in making appear in the hands of users the 3 cups won by FC Barcelona: Spanish League,  [...]

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Ferrovial Executives Annual Conference in Madrid augmented by our partner Innovae Vision

Posted on January 19, 2011 by Total Immersion

Total Immersion’s partner in Spain, Innovae Vision designed and developped an Augmented Reality On Stage Event for Ferrovial executives annual conference. 4 differents Augmented Reality animations were displayed during the event like animated virtual motorways, built by Ferrovial. Ferrovial is the world’s largest private manager of transportation infrastructure and a leading services provider. It is [...]

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American Express wows consumers in Italian Shopping Malls

Posted on January 17, 2011 by Total Immersion

OnScreen Communication, the Italian communication agency Augmented Reality solutions developer, developed and released the American Express AR interactive game. Interactive kiosks have been placed in shopping center in Rome and Milan, to let users know the new Club Membership Rewards Program. The catalog itself becomes the controller to drive a virtual shopping cart and try [...]

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Sunsilk entertains Cevahir Shopping Mall with Augmented Reality Experience in Istanbul

Posted on January 7, 2011 by Total Immersion

Total Immersion’s Partner Rabarba just delivered a Shopping Mall Entertainment using Augmented Reality for Sunsilk/Elidor (Unilever) in Turkey. The animation consists on a photo booth using face tracking technology to put some funny hairstyles on consumers ! This kiosk was installed during 4 days in Istanbul Cevahir Shopping and Entertainment Centre, the largest shopping centre [...]

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On Cartoon Network Toon Cricket Event, Kids are Transformed into their favourite Hero Ben 10

Posted on December 16, 2010 by Total Immersion

It was a breathtaking sight as over 12,000 cartoon fans packed the Kanteerava Stadium in Bangalore to cheer their favourite Toon stars at Cartoon Network’s ‘Toon Cricket-The Ultimate Showdown’ which was held on Sunday, November 28. The Ultimate Hero -Ben 10, captain of the Benultimates team led his team to a resounding victory over Aggregor’s [...]

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Video Release of Jack Morton’s Augmented Reality Event To Launch Statoil’s New Vision

Posted on December 2, 2010 by Total Immersion

Jack Morton Worldwide, the experiential marketing agency, was appointed to create and produce a global internal event designed to launch Statoil’s new vision and visual identity. 30,000 Statoil employees and stakeholders at over 120 locations across the world came together in ‘town hall’-style meetings to celebrate the new brand, through a broadcast experience that brought [...]

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ABB Brings Renewable Energy Infrastructure to Life With Augmented Reality

Posted on November 18, 2010 by Total Immersion

ABB Power Systems UK revealed their use of Augmented Reality at Glasgow’s RenewableUk 2010 Expo. Total Immersion’s UK partner Hidden created 4 separate experiences hosted at ABB’s custom-built AR-Kiosks at the exhibition stand, with 3 of these still available online at www.abb.com/hvdc. One of the first to experiment with ABB’s AR experiences was Alex Salmond, [...]

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AR Immersion 2010: Summary: Experiential AR

Posted on November 12, 2010 by Total Immersion

Mike Schaiman (Managing Partner, Helios Interactive) and Edwin Rivera (President, Credelis Media Group) joined Total Immersion’s Rebecca Rogers at AR Immersion 2010 to discuss strategies for implementing experiential AR installations at events, venues, conferences, and in outdoor advertising. Rivera suggested keeping experiences simple and practical, since due to the nature of these types of installations [...]

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Interactive Kiosks for FIAMM at Automechanika Frankfurt 2010

Posted on October 21, 2010 by Total Immersion

From the 14th to the 19th of September 2010 Italian company FIAMM was present at Automechanika Frankfurt, the international exhibition of car accessories, equipments for garages, service stations and of spare parts, which is the most important exhibition of the whole aftermarket sector, starring the main international players in the automotive field. FIAMM Batteries has [...]

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Video release of LG Iron Man 2 Augmented Reality Event

Posted on October 20, 2010 by Total Immersion

As part of LG’s multi-platform marketing campaign, Total Immersion teamed with LG Mobile Phones, Alcone Marketing, Marvel Studios and Paramount for an integrated digital promotion around Iron Man 2.

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