For the January 2011 Asian launch of the new animated television series Generator Rex, Cartoon Network Asia has developed an augmented reality experience based on Total Immersion’s face tracking technology to scan and check if web visitors are hosting nanites like the series’ hero Rex. For a select few, nanites mutate their hosts into monstrous creatures [...]
Filed under: New Projects, Online Marketing | Tagged: Advergaming, AR, Augmented Reality, Cartoon Network, D'Fusion @Home®, Digital Marketing, Face Tracking, Facebook, Generator Rex, Interactive Experience, Total Immersion HK, Turner | 6 Comments »



