In December 2009, Mc Donald’s Europe offered in Happy Meal Boxes an Interactive Game using Augmented Reality based on a DDR-like game-play under Arthur and The Minimoys licensing. Video by Duke Interactive for Mc Donald’s Europe.
Filed under: New Projects, Online Marketing | Tagged: AR game, Arthur and The Minimoys, D'Fusion @Home®, Happy Meal, Interactive Experience, Mc Donald's | Leave a Comment »
French Happy Meal Box with last Star Wars licence has an additional AR Game. People just have to take magical card on happy meal box to have an Augmented Reality Star Wars Game on Mc Donald’s website. The AR Game is in 2 phases, first is the reveal and test flight of Obi-Wan Kenobi’s Delta-7 [...]
Filed under: New Projects | Tagged: AR game, D'Fusion @Home®, Duke Interactive, Happy Meal, Interactive Experience, Mc Donald's, Star Wars | Leave a Comment »
In collaboration with Mc Donald’s promotionnal agency Duke, Total Immersion delivered a new on line experience to support french Happy Meal campaign. Thanks to augmented reality kids can interact with a 3D avatar and choose different scenarios thanks to finger pointing technology.
Filed under: New Projects, Online Marketing | Tagged: D'Fusion @Home®, Duke Interactive, Happy Meal, Mc Donald's, Online Marketing | Leave a Comment »
