With AR Technology in i-TAG Toys, Topps Trading Cards and More, Is Toy Industry Nearing a Tipping Point? LOS ANGELES (February 11, 2010) – With the holiday season now behind us and Toy Fair opening this week, are we witnessing a revolution in how kids play? Last fall, in advance of the release of Twentieth Century [...]
Filed under: Consumer products, New Projects, Press Release | Tagged: AR Books, Avatar, Consumer products, i-Tags, Mattel, Nathan, Topps | 1 Comment »
AR Gives Movie Buffs Reason for a Double Take – And Marks Company’s First Music Industry Campaign, for Universal LOS ANGELES (January 20, 2010) – In what may herald a new benchmark in entertainment marketing, augmented reality is beginning to transform the way key brand assets of hot film and music properties – performers, characters, scenes, [...]
Filed under: Press Release | Tagged: Consumer products, D'Fusion @Home®, i-Tags, Partners in action, PPC, Press Release, Transformers 2, Universal, Universal Music | Leave a Comment »
Total Immersion is part of Most Contagious 2009 report in Augmented Reality section. This report talks about all talked-about trends and technologies to have influenced global marketing over the past 12 months. You can have a look to this report here. At the other end of the fun spectrum is Topps’ 3D Live Baseball Cards [...]
Filed under: Blog Review | Tagged: Digital Marketing, i-Tags, Interactive Experience, Mattel, Online Marketing, Topps, Toys | Leave a Comment »
“Mattel’s Jason Horowitz talks to the L.A. Times about how the Avatar AR-enabled line of iTag action figures weds augmented reality and the fantastic reality of James Cameron’s blockbuster. In this interview, Horowitz discusses how augmented reality expands upon the remarkable experience of the film.” More
Filed under: Blog Review, Consumer products, New Projects | Tagged: Avatar, Consumer products, i-Tags, Interactive Experience, James Cameron, Mattel, Toys | Leave a Comment »
The Mattel toy line, developed in partnership with Twentieth Century Fox Licensing & Merchandising (Fox Licensing) will feature heroes, creatures and vehicles straight from James Camerons much-anticipated film, which is set for release in December 2009. The augmented reality technology used for the project was developped by AR world leader Total Immersion. Each action figure, [...]
Filed under: New Projects, Toys | Tagged: Avatar, Consumer products, i-Tags, Mattel, Toys | 1 Comment »
Please have a look at this article : Augmented reality augurs the future of toys I have seen the future of toys, and it is augmented reality. That was my conclusion Monday after seeing Mattel’s i-Tags, new technology that will be included with action figures the company will make for “Titanic” director James Cameron’s new [...]
Filed under: Blog Review | Tagged: Avatar, Consumer products, i-Tags, James Cameron, Mattel, Toys | Leave a Comment »
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