Please have a look at this article : iMediaConnection “Avatar” Excitement around James Cameron’s “Avatar” created opportunities for several AR tie-ins to the movie. McDonald’s launched a site called “Experience Pandora” that users can tap via a “Thrill Card,” which can be cut out from McDonald’s boxes or printed out at home. According to Variety, [...]
Filed under: Event / Networking, Expert Review | Tagged: Avatar, James Cameron, Online Marketing | Leave a Comment »
James Cameron’s new movie, “Avatar,” attacks theaters this week, and for select members of the family that means play opportunities, both real and virtual, based on the sci-fi epic. [...] Now, there’s an exhaustive line of 3 3/4-inch action figures and in-scale creatures and vehicles based on the Avatar universe that deliver a magical, high-tech [...]
Filed under: Blog Review, Expert Review | Tagged: Avatar, Consumer products, James Cameron, Mattel | 2 Comments »
Please have a look at this article : Cisco Virtual Environments The new James Cameron movie, Avatar, is a next generation film that truly blurs the line between animation and reality. Add to that mix the elements of new 3D technology, and you see why Cameron waited for the technology to catch up to his vision of the [...]
Filed under: Blog Review | Tagged: Advergaming, Augmented Reality, Avatar, Cola-Cola Zero, Consumer products, James Cameron, Mattel | Leave a Comment »
The Coca-Cola Company today announced its Coca-Cola Zero brand has partnered with Twentieth Century Fox on a major global promotional campaign for James Cameron’s epic-adventure film AVATAR. Set to be activated in over 30 countries, the partnership centers on bringing consumers unique access to exclusive and authentic content from the world of AVATAR in a [...]
Filed under: Consumer products, New Projects, Online Marketing | Tagged: Avatar, Cola-Cola Zero, Consumer products, D'Fusion @Home®, Fox, James Cameron, Online Marketing | 2 Comments »
During the month and into January, product packaging in the U.S. for Big Macs will feature an AR Thrill Card on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie. Displayed before a webcam, the perforated Thrill [...]
Filed under: Consumer products, New Projects, Online Marketing | Tagged: Avatar, D'Fusion @Home®, Digital Marketing, Interactive Experience, James Cameron, Mc Donald's, McDVISION, Total Immersion | 5 Comments »
AR Experiences Connect Film and Filmgoers Worldwide, In Biggest Mass Deployment of Augmented Reality to Date. LOS ANGELES (Dec. 17, 2009) – You’ve seen the trailer — now grab a bite of augmented reality to accompany your Big Mac as you gear up for the Dec. 18 opening of 20th Century Fox’s “Avatar.” Augmented reality [...]
Filed under: Consumer products, New Projects, Online Marketing, Press Release | Tagged: Avatar, Big Mac, Consumer products, D'Fusion @Home®, Experience Pandora, James Cameron, Mc Donald's, Press Release | Leave a Comment »
User statistics published this week are proof of the growing impact of augmented reality (AR) marketing on consumers, according to market leading specialists, Total Immersion. The figures, compiled from AR website campaigns for Paramount Picture films Star Trek and Transformers, show that the experiences generated ‘hundreds of thousands of visitors’ during the first launch week [...]
Filed under: Expert Review | Tagged: Interactive 3D Book, Interactive Experience, James Cameron, Online Marketing, Paramount Pictures, PPC | 2 Comments »
James Cameron has waited more than 14 years to get his latest creation, AVATAR, into theaters. The director of Terminator, Alien, and The Abyss, Cameron is no stranger to science fiction, and the recent Comic Con previews in San Diego revealed that Cameron has spared no expense in creating the next scifi epic that will [...]
Filed under: New Projects, Toys | Tagged: 3D effects, Avatar, CGI, James Cameron, movie, theatrical release | 4 Comments »
