Mattel has long shown its colors as a tech-forward company — its BarbieGirls.com virtual world has in just two years grown in size to 18 million registered accounts. And just last week the company said it was moving in the direction of augmented reality, a technology with just a single precedent in the toy space [...]
Filed under: Press Release, Toys | Tagged: Augmented Reality, Avatar, Consumer products, Fox, Interactive Experience, James Cameron, Mattel, Toys | 3 Comments »
