James Cameron’s new movie, “Avatar,” attacks theaters this week, and for select members of the family that means play opportunities, both real and virtual, based on the sci-fi epic. [...] Now, there’s an exhaustive line of 3 3/4-inch action figures and in-scale creatures and vehicles based on the Avatar universe that deliver a magical, high-tech [...]
Filed under: Blog Review, Expert Review | Tagged: Avatar, Consumer products, James Cameron, Mattel | 2 Comments »
Please have a look at this article : Cisco Virtual Environments The new James Cameron movie, Avatar, is a next generation film that truly blurs the line between animation and reality. Add to that mix the elements of new 3D technology, and you see why Cameron waited for the technology to catch up to his vision of the [...]
Filed under: Blog Review | Tagged: Advergaming, Augmented Reality, Avatar, Cola-Cola Zero, Consumer products, James Cameron, Mattel | Leave a Comment »
Mattel has long shown its colors as a tech-forward company — its BarbieGirls.com virtual world has in just two years grown in size to 18 million registered accounts. And just last week the company said it was moving in the direction of augmented reality, a technology with just a single precedent in the toy space [...]
Filed under: Press Release, Toys | Tagged: Augmented Reality, Avatar, Consumer products, Fox, Interactive Experience, James Cameron, Mattel, Toys | 3 Comments »
