In December 2009, Mc Donald’s Europe offered in Happy Meal Boxes an Interactive Game using Augmented Reality based on a DDR-like game-play under Arthur and The Minimoys licensing. Video by Duke Interactive for Mc Donald’s Europe.
Filed under: New Projects, Online Marketing | Tagged: AR game, Arthur and The Minimoys, D'Fusion @Home®, Happy Meal, Interactive Experience, Mc Donald's | Leave a Comment »
During the month and into January, product packaging in the U.S. for Big Macs will feature an AR Thrill Card on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie. Displayed before a webcam, the perforated Thrill [...]
Filed under: Consumer products, New Projects, Online Marketing | Tagged: Avatar, D'Fusion @Home®, Digital Marketing, Interactive Experience, James Cameron, Mc Donald's, McDVISION, Total Immersion | 5 Comments »
AR Experiences Connect Film and Filmgoers Worldwide, In Biggest Mass Deployment of Augmented Reality to Date. LOS ANGELES (Dec. 17, 2009) – You’ve seen the trailer — now grab a bite of augmented reality to accompany your Big Mac as you gear up for the Dec. 18 opening of 20th Century Fox’s “Avatar.” Augmented reality [...]
Filed under: Consumer products, New Projects, Online Marketing, Press Release | Tagged: Avatar, Big Mac, Consumer products, D'Fusion @Home®, Experience Pandora, James Cameron, Mc Donald's, Press Release | Leave a Comment »
French Happy Meal Box with last Star Wars licence has an additional AR Game. People just have to take magical card on happy meal box to have an Augmented Reality Star Wars Game on Mc Donald’s website. The AR Game is in 2 phases, first is the reveal and test flight of Obi-Wan Kenobi’s Delta-7 [...]
Filed under: New Projects | Tagged: AR game, D'Fusion @Home®, Duke Interactive, Happy Meal, Interactive Experience, Mc Donald's, Star Wars | Leave a Comment »
In collaboration with Mc Donald’s promotionnal agency Duke, Total Immersion delivered a new on line experience to support french Happy Meal campaign. Thanks to augmented reality kids can interact with a 3D avatar and choose different scenarios thanks to finger pointing technology.
Filed under: New Projects, Online Marketing | Tagged: D'Fusion @Home®, Duke Interactive, Happy Meal, Mc Donald's, Online Marketing | Leave a Comment »
