Posted on June 21, 2011 by Total Immersion
Haribo launched a new campaign for its “Dragibus” candy brand in April. The name of this campaign is “Manjouez!”, which could translate into “eat and play!”. Several versions of the AR game “Manjouez!” have been released: Dragibus eaters can try to catch their favourite treats online on the main website or on Facebook or they can download the app on the Android Market or on the AppStore.
The online version developed by Total Immersion and Innovae Vision uses movement detection and tracking: players catch candies with their hand and put them in a bag to score. The challenge will be online until the end of August.
Total Immersion’s partner C4M developped the smartphone version. The game is truly immersive as the player has the sensation to have candies flying all around him. The Smartphone version is available for the French territory only.
Filed under: Consumer products, Mobile, New Projects | Tagged: Advergaming, AR, Augmented Reality, Brand Experience, Consumer products, D'Fusion @Home®, D'Fusion® Mobile, Dragibus, Facebook, Haribo, Manjouez!, mobile AR, Movement Detection, Online Marketing, Total Immersion | Leave a Comment »
Posted on May 12, 2011 by Total Immersion
Myles Peyton, our Sales Director in the UK, has been interviewed on the BBC earlier this month.
According to Myles, AR’s added value lies in its ability to let consumers interact with products that are fully and accurately modelled in the virtual world. ”We know that the longer somebody touches a product, the more likely they are to purchase that product. So by giving them a virtual product, it can drive and uplift sales.”
Filed under: Expert Review | Tagged: AR, Augmented Reality, BBC, mobile AR, Packaging, Retail, retail visualization, Total Immersion, Total Immersion UK | Leave a Comment »
Posted on May 2, 2011 by Total Immersion
Instantly transform yourself into a ravenous, brain-hungry zombie and join the ranks of the undead with the App Store’s first true live-video Augmented Reality (AR+) face tracking app.
This is more than just image manipulation… Blurring the line between reality and fantasy, ZombieMirror uses cutting-edge AR face recognition to track your movements and perform frightening undead transformations, all in real-time.
Configure your undead identity with maggot-infested wounds, dangling bloody eyeballs, skull-embedded axes and machetes, and much more. There’s enough zombie combinations to last an undead lifetime.
Whether it’s a zombie you or an undead friend, take photos of the action and share the horror on Facebook or via email. Save photos to your camera roll, or even assign them as friends’ contact pictures for an undead fright every time they call!
WARNING: in the event of a zombie apocalypse and your inevitable degeneration into zombiehood, ZombieMirror will only serve to make you an even freakier zombie. Please seek urgent medical attention in the form of a shotgun blast to the face.
Filed under: Mobile, New Projects | Tagged: App, Augmented Reality, Consumer products, D'Fusion® Mobile, Face Tracking, Facebook, iPhone4, mobile, mobile AR, Mobile Experience, Total Immersion | 1 Comment »
Posted on February 15, 2011 by Total Immersion
OnScreen Communication, the Italian communication agency Augmented Reality solutions developer, just released a augmented reality Iphone application for Mercedes-Benz Italia.
This app promotes the Mercedes-Benz winter collection brochure through interactions, superimposing virtual contents on the pages with the AR logo.
You can download this application on the App Store : Mercedes-Benz Touch Experience.
Filed under: Mobile, New Projects | Tagged: Augmented Reality, Brand Experience, D'Fusion® Mobile, Interactive Experience, iPhone4, Mercedes, Mercedes Benz, mobile AR, Onscreen Communication, Partners in action, Total Immersion | Leave a Comment »
Posted on February 9, 2011 by Total Immersion
Total Immersion’s Executive Team will be present @ MWC in Barcelona. If you want to organize a meeting there with us, contact us !
We will present a live demo of Mobile Augmented Reality on Texas Instruments Wireless Ecosystem booth on 16/17 Feb.
The 2011 Mobile World Congress will be held 14-17 February, in Barcelona, Spain. This year’s Congress will include:
- A world-class thought leadership conference featuring visionary keynotes and action-provoking panel discussions
- An exhibition with more than 1,300 companies displaying the cutting-edge products and technology that will define the mobile future
- An even bigger App Planet the new Centre of the Apps Universe
- An awards programme that highlights the most innovative mobile solutions and initiatives from around the world
- And most importantly, the planet’s best venue for mobile industry networking, finding business opportunities, and making deals
Filed under: Event / Networking | Tagged: Augmented Reality, D'Fusion® Mobile, iPhone4, mobile AR, Mobile World Congress, Texas instruments, Total Immersion | Leave a Comment »
Posted on November 22, 2010 by Total Immersion
Total Immersion and C4M Prod just won a Mobile Awards 2010 for the Lustucru Campaign based on Augmented Reality on Iphone featuring Interactive Point of Sales Advertising and Advergame Packaging.
Olivier Audouze (Total Immersion) and Claire Paris (C4M)
Total Immersion’s HK partner Cherrypicks won a Bronze prize on Technology & Telecoms sector in the Digital Media Awards Asia 2010 at Beijing last week for the Sony Ericsson – Fifa 2010 campaign.
Samson Sin (Cherrypicks)
Filed under: Press Release | Tagged: Augmented Reality, Awards, C4M, Cherrypicks, Digital Marketing, mobile AR, Mobile Experience, Partners in action, Total Immersion, Total Immersion HK | Leave a Comment »
Posted on November 20, 2010 by Total Immersion
Bruno Uzzan, Jason Smith, Hartwig Adam and Michael Breslin gathered during the “Mobile AR” panel to discuss new features in Total Immersion’s D’Fusion Mobile SDK and what the future has in store for mobile augmented reality.
Total Immersion defines AR for mobile devices as markerless tracking and image-recognition, as opposed to geolocation (GPS, real-time 3D data) and marker-based tracking. Developing successful mobile AR applications depends on integration with the unique hardware features of the smartphone as well as with mobile apps. The D’Fusion Mobile SDK , which boasts optimized algorithms for such tracking, is now available for partner development on the Android and iPhone, with such features as facetracking.
Glu’s Michael Breslin sees AR as spurring a revolution in mobile gaming. Smartphones have become an ubiquitous platform with a projected 3 billion sales in 2011, and an install base of 1.9 billion mobile cameras at the end of 2008. AR games can be defined as a “new and rich game experience allowing players to move and interact in their physical environment with 3D content”. Two current trends in mobile AR trends are small, modifiable apps, and larger-scale games that integrate physical and virtual triggers (i.e. geolocation-triggered text messages). The freemium model can be adapted to AR gaming with upsells for AR features and content. For example, in-game purchases of AR poker chips for a mobile poker game bring in more revenue than one-time downloads.
Google Goggles is an image-reading and recognition technology that connects user-submitted image queries with information and content on the web on a global scale, enabling mobile AR interactions. It can currently recognize 1B pieces of artwork, and other such image categories as logos and product packaging. Google’s streetview database also allows realtime location tracking, for such applications as 3D annotations and virtual graffiti. Query return speeds depend mainly on Wifi vs 3G; currently image-recognition takes 500 ms, making it the least significant contributor to latency.
Filed under: AR Immersion 2010 | Tagged: AR, AR Immersion 2010, Augmented Reality, Bruno Uzzan, Glu, Google, Google Goggles, Hartwig Adam, Jason Smith, Michael Breslin, mobile, mobile AR, Total Immersion | 1 Comment »