FC Barcelona Nike Store Retail Animation with Augmented Reality Technology

Posted on January 21, 2011 by Total Immersion

Total Immersion’s Spanish partner Innovae Vision produced one Augmented Reality Retail Animation for Nike in Spain. The action took place during one month in the Nike store located in the Nou Camp Stadium (FC Barcelona Stadium). It consisted in making appear in the hands of users the 3 cups won by FC Barcelona: Spanish League,  [...]

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Back by Popular Demand, Total Immersion Teams With Nike on AR Slot Machine, Brings Augmented Reality to Mobile Events Across the USA

Posted on August 16, 2010 by Total Immersion

Beating Vegas at its own game, Total Immersion and Nike have again put Nike’s AR slot machine on the road.  The mobile slot – which debuted last summer to standing room-only crowds at events around the U.S. — is back by popular demand, visiting the Hurley U.S. Open of Surfing and the X Games circuit [...]

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Event : Video of First Augmented Reality Slot Machine, Created for Nike 6.0

Posted on September 2, 2009 by Total Immersion

Nike 6.0 utilized an augmented reality slot machine game as a way to distribute prizes to event goers at various extreme sporting events. At the US Open of Surfing, over 10,000 players spun for their chance to win. Over a period of 3 days, people waited in lines that wrapped around the Nike booth to [...]

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Total Immersion Unveils First Augmented Reality Slot Machine, Created for Nike 6.0

Posted on June 30, 2009 by Total Immersion

LOS ANGELES, Jun 25, 2009 (BUSINESS WIRE) — It takes an innovative approach to make a brand stand out at an event where one action sports athlete after another defies the laws of gravity. As part of Nike 6.0’s commitment to innovative and rich brand interaction with action sports fans, augmented reality pioneer Total Immersion [...]

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