Catching Dragibus Candies in AR with Haribo’s “Manjouez!” multiplatform game

Posted on June 21, 2011 by Total Immersion

Haribo launched a new campaign for its “Dragibus” candy brand in April. The name of this campaign is “Manjouez!”, which could translate into “eat and play!”. Several versions of the AR game “Manjouez!” have been released: Dragibus eaters can try to catch their favourite treats online on the main website or on Facebook or they can download the [...]

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Cartoon Network Takes Augmented Reality with Generator Rex App Across Asia

Posted on May 16, 2011 by Total Immersion

Cartoon Network is giving kids an unprecedented chance to check if their bodies are hosting nanites – microscopic machines – via a new augmented reality (AR) application created for its awesome new series, Generator Rex. For the first time ever kids can participate and test themselves for nanites – which in the series have invaded [...]

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Zoo&Co’s Augmented Reality Online Mirror for Swimsuits is Magic

Posted on May 4, 2011 by Total Immersion

Users Anywhere Can Try on Hundreds of Bathing Suits in Less Than Five Minutes with AR Virtual Fitting Room. Shoppers are loving the world’s first online 3D fitting room at Zoo&Co.  The web-based shopping experience lets users try on bathing suits in the comfort of their own home, with just a webcam. The online fitting [...]

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Lolita Lempicka Premier Parfum Augmented Reality Experience

Posted on April 18, 2011 by Total Immersion

Experience on www.MorsuredAmour.com latest Lolita Lempicka Augmented Reality Experience. When Lolita Lempicka’s creative univers meets enchanted nature of Premier Parfum, it will surprise you!

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Volvo Pioneered the First Ever YouTube Masthead with an Augmented Reality Experience

Posted on April 12, 2011 by Total Immersion

On Saturday, March 12, Volvo Cars of North America (VCNA) offered for one day only an Augmented Reality (AR) S60 driving experience iPhone and Android app that activates when visiting YouTube. This campaign, created by Euro RSCG New York, marks the first YouTube masthead ever created with an AR experience of any kind. It is [...]

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Blog Review : Contagious Magazine presents Total Immersion Success Stories

Posted on April 11, 2011 by Total Immersion

Contagious Magazine presents in its last issue a company focus dedicated to Total Immersion and best case studies. Read complete article on Contagious Magazine. Total Immersion / The AR bandwagon is currently heaving, but can you really blame those who have chosen not to jump on but rather to wai and se e which brave [...]

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Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Reality

Posted on March 18, 2011 by Total Immersion

Have a look at this full case study : Marketingprofs It is said that consumers are four times more likely to buy a product once they’ve held it in their hands. But if you know retail, you understand how challenging it can be to get people into stores, let alone within reaching distance of your [...]

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Ecobuild 2011: Augmented Reality Enhances Knauf Product Portfolio

Posted on March 17, 2011 by Total Immersion

As augmented reality advances in technical capability, an increased range of commercial applications are constantly emerging, identifying new verticals to which the technology can be applied. Knauf Insulation has enhanced their sales and marketing strategy with AR for Ecobuild 2011 by using augmented reality to demonstrate their residential and commercial insulations product ranges. The construction [...]

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Win an Ipad with Clic&Spot : the new pimple-killer advergame in Augmented Reality!

Posted on March 11, 2011 by Total Immersion

As part of the launch of its clicetgain.com public portal, Clic&Gain, the company specialised in Games & Entertainment Communication organises an original and quirky game-competition in Augmented Reality. This game is based on Face Tracking Augmented Reality from Total Immersion. It is an example of the type of offers Clic&Gain proposes on their platform to [...]

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Prix d’Amérique Marionnaud Augmented Reality Online Game

Posted on March 4, 2011 by Total Immersion

Prix d’Amérique is a harness race held at the Vincennes hippodrome in Paris, France. The race takes place on the last Sunday of January every yearand it is widely considered the most prestigious harness race in the world. This year, web visitors had the opportunity to participate to this prestigious race through an augmented reality [...]

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