Discover Opel Corsa’s new skin with Hand Painting Augmented Reality App : Spay your Corsa

Posted on February 2, 2011 by Total Immersion

As of January 2011, Opel’s successful small car now gets a new wardrobe. A redesigned face lends it a sportier, expressive look, making it firmly recognizable as a member of the latest Opel design family. Total Immersion just delivers a new kind of augmented reality experience where consumers have the ability to inspect the new [...]

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Blog Review : Financial Times “Next big trend: virtual fitting rooms”

Posted on January 31, 2011 by Total Immersion

Have a look at this article : Financial Times So there you are, sitting in front of your laptop at home and you see a watch you like. “I wonder how that would look on my wrist?” you wonder. Then you print out a little piece of paper embedded with a barcode, wrap it around [...]

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Mercedes Benz Italia augments its Winter Collection Brochure with an Augmented Reality Iphone App

Posted on January 26, 2011 by Total Immersion

OnScreen Communication, the Italian communication agency Augmented Reality solutions developer,  just released a augmented reality Iphone application for Mercedes-Benz Italia. This app promotes the Mercedes-Benz winter collection brochure through interactions, superimposing  virtual contents on the pages with the AR logo. You can download this  application on the App Store : Mercedes-Benz Touch Experience.

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Mercedes Benz Italia augments its Winter Collection Brochure with Onscreen Communication

Posted on January 11, 2011 by Total Immersion

OnScreen Communication, the Italian communication agency Augmented Reality solutions developer,  has released a web application for Mercedes-Benz Italia. The desktop application aims to promote the Mercedes-Benz winter collection brochure through interaction, superimposing  virtual contents on the pages with the AR logo. The 3D animations are rich of details, so that users can explore and appreciate [...]

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Make your own Movie with Augmented Reality, LG, AR Door and Total Immersion !

Posted on December 22, 2010 by Total Immersion

AR Door, a Russian agency specialized in Augmented Reality solutions, teamed up with LG Electronics, a global electronics company, to create a Facebook application LG 3D Moviemaker. The application is based on Augmented Reality technology that due to its interactivity renders all features of 3D TVs in a more sophisticated way. Through advanced features LG [...]

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Total Immersion on TV : Making of Discovery Channel’s Deadliest Catch Augmented Reality Campaign

Posted on December 21, 2010 by Total Immersion

Discovery Channel unveiled an interactive advertising to promote Deadliest Catch. This ad features an Augmented Reality Game : Big Catch Game.

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FREE Augmented Reality Workshop Tomorrow in Zurich : Register Now !

Posted on December 13, 2010 by Total Immersion

Total  Immersion Team invites you to join us on a dedicate Workshop focused on “Augmented Reality Business Opportunities” taking place in Zurich on December 14th. 2 sessions are planned one for the AR prescribers interested in promoting AR experience to their clients and one for the AR developers focused on our partner program and  our [...]

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Blogreview : OMMA “Olympus Cross-Media Case Study: Show, Don’t Tell”

Posted on December 13, 2010 by Total Immersion

Have a look at this article : OMMA “Olympus Cross-Media Case Study: Show, Don’t Tell” Olympus really put its camera center-stage in its campaign When constructing the “Look What You Can Do”-themed campaign promoting the Olympus PEN E-PL1, the media and creative teams at the Boston office of Mullen wanted to put the camera in [...]

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Explore the BlackBerry Torch in 3D Augmented Reality on Facebook !

Posted on December 8, 2010 by Total Immersion

AT&T and RIM developed an Augmented Reality experience to explore the BlackBerry Torch 9800 in Augmented Reality 3D using your computer with a connected webcam. This experience is integrated into a Facebook Apps “Torch in 3D“  on BlackBerry from ATT Facebook page. With this experience, you’re able to explore the new mobile device with 3D [...]

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CNN Connects Viewers to New Evening Primetime Line-Up Using Augmented Reality Technology

Posted on December 6, 2010 by Total Immersion

CNN is redefining the news experience for its viewers debuting a unique technology-driven global marketing campaign. To  launch CNN’s new weekday evening primetime line up in Asia Pacific, led by News Stream airing at 9pm Hong Kong time, the campaign uses Augmented Reality technology to animate CNN anchor Kristie Lu Stout. Using image recognition and [...]

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