The new 3D technology allows customers to test and discover the functions of new smartphones, divided into two categories by level of complexity: “smartphones” : Acer Liquid Mini and Samsung Galaxy 551 and “premium smartphones” : Sony Xperia ARC and Samsung Galaxy S. Customers can also test various apps, including social networks such as Facebook on Android handsets.

Users must go to bouyguestelecom.fr, start up their webcam and place the printed page of the 3D guide in front of it. The chosen smartphone will be viewed in 3D as if it were coming out of the page. The point of sale guide is available at the operator’s 630 Clubs Bouygues Telecom stores and as a download from its website : http://www.smartphone.bouyguestelecom.fr/

This app promotes the Mercedes-Benz winter collection brochure through interactions, superimposing  virtual contents on the pages with the AR logo.

You can download this  application on the App Store : Mercedes-Benz Touch Experience.

Nathan Interactive Book : Dokéo+ with Dokito

This book developed and designed for kids between 2 and 5 years old proposes funny interactions with a dedicated character : Dokito.

Hachette Parlour Game : “La Boite à Enigmes Junior”

It’s a 2 to 12 players game based on riddles. You have 100 differents riddles to solve in which 10 propose Augmented Reality Experiences.

Nathan Cards Sets : Dokéo Augmented Reality Cards

5 sets of cards designed for kids featuring Augmented Reality Experience to better understand Geography, Science, History and Physical Science !

Artoons : Augmented Reality T-Shirts for kids !

4 differents Augmented T-Shirts especially designed for kids between 2 and 5. More information here.

Davis began with an overview of AR as a vehicle to bring interactivity to traditional print media. A core premise of printed communication is storytelling, “the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience” (National Storytelling Association). Broadly speaking, the areas of printed communication fall within news, leisure content, and printed packaging.  Some of these will experience a more significant digital shift, while others will retain a tactile, digitally-enhanced traditional experience. Davis showed a few sample projects produced by Total Immersion and its Partners, including educational products and InStyle Magazine.

Padilla discussed the benefits of augmented reality in helping CPG companies both differentiate from competition and communicate information digitally with the durable product. With a limited amount of space available on packaging and shelf hangtags, augmented reality increases the amount of messaging that could be conveyed in-store. With 30,000 new products launched in the US annually, it is imperative for brands to stand out. In the fast moving CPG space, packaging has evolved into the most prevalent communication tool, or as Padilla stated, “Packaging is the product and the product is packaging”. In this respect, AR also helps CPG companies overcome the data gap at retail. As retailers can view and analyze sales data before manufacturers, they have the opportunity to remove a successful product from a shelf and replace it with a private label good. AR steps in as a way to add value and de-commoditize a product, shifting the balance of power at retail.

Pang laid to rest fears that the print industry will disappear, demonstrating how Leovation creates synergy between the print and digital realms, and showing how in the future there will be a greater push for cross platform applications including mobile. Leovation has launched AR books in 17 countries and 15 languages, and its clients include the Disney Channel and Disneyland in Hong Kong. They recently worked with Ariux to create over 120 webcam cards. Over 2 million of the traditional-plus-AR cards were sold, commanding a $1 premium over traditional greeting cards, with a nearly 50% conversion rate of buyers of the card to the AR experience.

09:00 -    AR 101 – Main Stage
You don’t know AR yet?  Head back to class and learn everything about the exciting world of augmented reality.

10:00 -    Opening Keynote – Main Stage
Join Bruno Uzzan, co-founder & CEO, as he unveils Total Immersion’s vision for 2011, as well as new
developments, products and strategic partnerships.

10:45 -    Special Guest Session: Adobe – Main Stage
Flash + AR = A great future.

11:30 -    Mobile AR – Main Stage
Discover how AR can dramatically enhance a mobile experience and what TI brings to mobile and location
based AR.

12:30 -    Intro to TI Partnerships – Lounge
Learn about Partnership opportunities with Total Immersion.

01:00 -    Sneak Peak at Adobe Flash AR – Main Stage
Discover the features and benefits of Flash-based AR.

01:45 -    Toys & Entertainment – Main Stage
Industry professionals will share insights on how AR plays a vital role in the digital paradigm shift.

01:45 -    Healthcare – Lounge
A glance at the future of marketing and education in Healthcare.

02:30 –    Retail: In-store and Packaging – Main Stage
Explore retail related campaigns and learn how to effectively utilize AR to increase conversion.

02:30 –    Themed entertainment, learning centers and museums – Lounge
From queue lines, to dedicated rides, to deep learning experiences – industry experts will discuss and how
applied technology takes users’ experience to the next level.

03:15 -     E-commerce – Main Stage
Discover how AR produces a near-tactile experience for simulation, visualization, and bridging the conversion gap.

03:15 -    Augmented Reality in Print – Lounge
Extra!  Extra! AR transforms a traditional medium to a virtual 3D canvas.

04:00 -    Success Factors of an AR Campaign – Main Stage
From business planning to creative development, campaign post mortems and best practices will be shared.

04:00 –     Experiential AR – Lounge
Excite, engage, emerge from the pack.  Discussion will showcase acclaimed experiential campaigns and highlight                 design principles of experiential AR.

05:00 –     Closing message – Main Stage

While most children ardently believe the magic conjured up by Harry Potter and his band of wizards is the real deal – they soon learn to file those beliefs away, alongside Santa Claus and the Tooth Fairy. Fiction is make-believe and scientific proof is another thing all together. That was, until augmented reality kind of blurred the literary landscape.

Similar to the Daily Prophet in Harry Potter, the fictionalized newspaper contrived by the imaginings of J.K. Rowlings, newspapers, magazines and book content will soon become visual constructs that will transform before your very eyes.

[...]

Earlier this week, The Search for WondLa hit bookshelves in U.S., and within it – it features an extraordinary interactive augmented reality experience that readers can unlock using their Web browsers. The book, published by Simon & Schuster, is one of the first of its kind and could be a glimpse into how kids will enjoy reading in the future.

“The publishing industry is moving rapidly into the digital age,” says DiTerlizzi. “I see the integrated use of AR as an ideal bridge, enhancing what readers love best about story and narrative while tapping innovation and imagination, to bring forth entirely new experiences associated with the book.”

To initiate the experience for readers, users are required to install Total Immersion’s D’Fusion plugin by uploading to one’s browsers, whether that be Firefox, Chrome or Safari. DiTerlizzi worked hand in hand with TI to create the unique digital content for his book.

“Augmented reality is a new human interface, where digital information and the physical world co-exist seamlessly,” says Bruno Uzzan, CEO and co-founder of Total Immersion in a release. “In The Search for WondLa, the viewer—or in this case, the reader—becomes part of the action. The result is an adventure that interacts and engages in amazing ways, and that suggests an equally amazing future for books that include this kind of digital magic.”

So from the fiction of J.K. Rowlings to the fiction of Tony DiTerlizzi, it was a relatively short step into the future. It’s amazing how the imagination of one author can become a reality for another in such a very short period of time. Who knows, maybe someone will perfect the invisible cloak.

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Legions of young readers can now to find out, with the publication of bestselling and award –winning author Tony DiTerlizzi’s “The Search for Wondla.”  Total Immersion, the global leader in augmented reality, has teamed with Simon & Schuster Books for Young Readers and DiTerlizzi to create fantastical extra digital content for DiTerlizzi’s new series, the first book of which is also called “The Search for Wondla” and was published on Sept. 21.

This marks the first time that Simon & Schuster Children’s Publishing has used augmented reality in a novel, and the first time that Total Immersion has deployed its technology in both a novel and the book’s associated marketing campaign.   In The Search for WondLa, all the reader needs to trigger the AR experience is a webcam, enabling him/her to access the hidden features in the book through three pages of illustrations – the key to unlock the sights and sounds of the main character’s journey, via an interactive map.

In The Search for WondLa, DiTerlizzi and Total Immersion leverage the storytelling strength of AR to create a holistically immersive experience for readers, fashioning several scenarios where AR is available within the book.  By embedding AR in the work, the author’s words and illustrations are enhanced, palpably altering the experience – and offering something unique to every reader.   The AR builds as the reader goes deeper into the story.