Nike 6.0 utilized an augmented reality slot machine game as a way to distribute prizes to event goers at various extreme sporting events. At the US Open of Surfing, over 10,000 players spun for their chance to win. Over a period of 3 days, people waited in lines that wrapped around the Nike booth to [...]
Filed under: Event, New Projects | Tagged: Digital Kiosk, Nike, Slot Machine | 1 Comment »
LOS ANGELES, Jun 25, 2009 (BUSINESS WIRE) — It takes an innovative approach to make a brand stand out at an event where one action sports athlete after another defies the laws of gravity. As part of Nike 6.0’s commitment to innovative and rich brand interaction with action sports fans, augmented reality pioneer Total Immersion [...]
Filed under: Event, New Projects, Online Marketing, Press Release | Tagged: D'Fusion @Home®, D'Fusion® Pro, Digital Kiosk, Event, Nike, Slot Machine | Leave a Comment »
