2011 Open Innovation Day and Total Immersion’s Keynote were successfully held in Guangzhou

Posted on July 8, 2011 by Total Immersion

“Open Innovation Day 2011 Guangzhou” to create an international distribution center for mobile Internet innovation

On June 18, “Open Innovation Day 2011″ event was successfully held in Guangzhou. This event was jointly organized by China Mobile Guangdong and Orange Labs Beijing, which attracted around 350 developers and 100 mobile internet conpanies from Guangzhou, Beijing, Shanghai, Hong Kong and Japan. Vice president of China Mobile Guangdong, Qiu Wenhui, and Director of Partnership and Open innovation from Orange labs Beijing, Dr. Ren Zhen, attended the event and made the welcoming speeches. Dr. Ren Zhen introduced the keynotes of “Open Innovation Day” and the open innovation planning and strategy for Orange labs Beijing.

The agenda of the event included “Expert Speeches”, “Keynote Speeches”, “Roundtable Discussion”, “Products Introduction Show” and “Product Demo”. A variety of innovative mobile applications and soft wares were shown. This is the first time for Orange and China Mobile Guangdong to jointly organize the event specially targeting at developers. Through on-site display and interaction communication for the new products, new concepts, the developers can access the international most advanced and innovative trends, which is expect to in turn stimulate the mobile innovation actions and business for developers and operators. The Activities not only attracted many well-known software vendors and developers, but also invited some famous scholars, experts and investors to participate, such as Central Academy of Fine Arts Digital Media Studio Professor Fei Jun, and Linephone concept phone designers Tian Fei. All the participants were willing to jointly initiate and promote the twin-engine development for open innovation and open platform, in order to drive the new future for the mobile Internet.

 ”Open Innovation Day” to make innovation more international

Director of Partnership and Open Innovation Dept. of Orange labs Beijing, Dr. Ren Zhen, delivered the keynote addressing, “France Telecom and open innovation”. She said open innovation was the source of future development of mobile Internet, as well as the focus of the development strategy of France Telecom. The developer must have open vision, innovative thinking and ability to research and develop. The traditional style of reproduction and imitation would be difficult to adapt to the pace of future development of mobile Internet, or even face the danger of being eliminated.

It’s said that, the “Open Innovation Day” event was the first time for Orange to cooperate with Chinese domestic mobile application store operator. It allows domestic developers to close contact with global most recent wave of innovation trends, which will help local developers to work with more international perspective and thinking. Furthermore, it will also provide local developers conditions to explore oversea markets.

Open Platform, leveraging the new mobile Internet

The Internet “mobile” era, indicates a unlimited market of innovative mobile soft wares and applications. The explosive growth of application stores of Apple, Google and other open applications store have ledthe “open” competition among major domestic application store operators. With the largest mobile user base, mature experience of market operation, MM (Mobile Market, independently operated by China Mobile Guangdong) of China Mobile, just after its launch, influenced the ecosystem of Chinese mobile application, and attracted the most attention. The partnership with Orange will further extend its platform to international. Orange labs Beijing, casting a tolerant, diverse and win-win platform, will continue to actively expand the cooperation with the parties in the industrial chain integrating their industrial resources together, to bring “openness and innovation” twin-engine power for Chinese mobile Internet industry.

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Scirocco Cup Campaign won Bronze Media Lions “Best Use of Print”

Posted on June 23, 2011 by Total Immersion

The Cannes Lions Festival is the world’s only truly global meeting place for creative professionals in the communications industry. Augmented Reality Scirocco Cup Campaign won Bronze Media Lions for “Best Use of Print”. Congrats to  Ogilvy Beijing. More info here.

Results and Effectiveness:

From these insertions came over 900,000 page views, over 200,000 unique visitors and over 50,000 virtually racing on the Scirocco Cup tracks. In addition, huge buzz over the racing game turned into over 52,000 registering for the Scirocco Camp which was a few more than VW could accommodate, but enthusiasm for the race and the Scirocco itself had been attained. Over 7% of the virtual racers signed up for test drives making 2010 VW’s best year ever for Scirocco sales. For VW, it supported (and leveraged) the fun, active, tech-advanced attributes which are so important to the brand.

Creative Execution:

A flap/insert on the outside of magazines led the reader to a print ad about the event. The flap turned out to be a racing wheel to be used in the Scirocco Cup 2010 Augmented Reality race that was as near as their computer. The instant racers chose from the 7 tracks that the professional Scirocco Cup races would take place on around the country. Since Scirocco is really a product that attracts young trendsetter and car enthusiasts with a love for modern technology, this creative execution engaged them on multiple levels: speed, competition, new gadgetry, and as an adrenaline-pumping experience, either alone or with friends.

Insights, Strategy and the Idea:

As the Scirocco Cup Professional Racing Circuit was coming to China, VW wanted to build excitement for the events, and also use the events to leverage their 2010 Scirocco. Since few people from their target were able to attend the races (or even see them on TV as they were not televised) VW wanted to bring the excitement of the racing experience to people.

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Cartoon Network’s Generator Rex Augmented Reality Nanite Detector Scan: New Version Available!

Posted on June 17, 2011 by Total Immersion

A new version of Generation Rex Nanite Detector Scanwith more AR characters is now available . You can experience it here.

We take the opportunity of this blog post to share with you some funny videos shared on YouTube.

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Cartoon Network Takes Augmented Reality with Generator Rex App Across Asia

Posted on May 16, 2011 by Total Immersion

Cartoon Network is giving kids an unprecedented chance to check if their bodies are hosting nanites – microscopic machines – via a new augmented reality (AR) application created for its awesome new series, Generator Rex.

For the first time ever kids can participate and test themselves for nanites – which in the series have invaded every living being – in two exciting ways. Either log on to the Cartoon Network website or through the Cartoon Network Facebook page to start the scan. Either way, kids can then load the resulting videos on to YouTube or Facebook to share with their friends.

Developed by the world’s pioneer in augmented reality, Total Immersion, the animation used in the AR application is cutting-edge: allowing the user to move close up and away from the computer screen and providing unprecedented 360° views.

Lucien Harrington, Vice-President, Branding & Communications, Turner Broadcasting System Asia Pacific, Inc. said, “The Generator Rex augmented reality application sets a new standard in how kids can actually become part of the stories and adventures that define Cartoon Network. We are always looking to innovate and find ways that can animate kids’ lives and this ground-breaking initiative delivers on that promise.”

The augmented reality application is available through Cartoon Network’s online destinations in two levels.

“Generator Rex’s web activation has taken the traditional online experience and made it even more exciting. This is great news for kids, fans and collectors of the Cartoon Network property who can now get to see, interact with, and even record movies with, their favorite heroes,” said Philippe de Passorio from Total Immersion.

In Asia Pacific the application is available online now, and is planned to further extend on mobile and on-the-ground over the coming months, to allow viewers the opportunity to experience the technology first hand.

Augmented reality is the term for a camera-enhanced view of a physical real-world environment, where virtual elements are merged with the real-life scene, creating a mixed reality of virtual elements and the real world. Users of Cartoon Network’s application will need a computer, webcam and speakers.

For more exciting Generator Rex adventures, visit CartoonNetworkAsia.com and don’t forget to catch the show, weeknights at 6:30pm!

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Japan Discovers Augmented Reality Virtual Trying on Glasses with Zoff Mirror

Posted on May 10, 2011 by Total Immersion

Total Immersion Asia and it’s partner DAC just delivered Zoff Mirror, a brand new E-commerce Application to try, share on social media and buy eyewear.

You can experience it online.

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Our Partner Network in Asia, Stronger than Ever!

Posted on April 25, 2011 by Total Immersion

A year and a half after the opening of our Asian subsidiary, we are glad to see that D’fusion solutions are considered as the state of the art of Augmented Reality in Asia. All 5 case studies published on the blog Penn Olson (the Asian Tech Catalog) feature realizations by our Asian offices and our partners in Asia.

Two of the awarded projects were lead by our partner AR&co in Indonesia: the Toyota Yaris cross media campaign and the Kompass AR Newspaper project.

The Pringles Campaign, developed in China by Axis 3D and Total Immersion was also distinguised for the uniqueness of the interface using the packaging to control a football player.

Also featured is our Singaporean partner XXX Studio, who delivered an inspiring AR presentation for Bill Chang, EVP of the Business Group of SingTel last September.

Last but not least, Ya de Li Technology, our partner in Taïwan, was awarded for the Citizen Watches Augmented Reality Fitting Room released last month.

More than ever, we are very proud of our partner network!

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Total Immersion’s Partner Network welcomes new partner in Indonesia : Elasitas Multi Kreasi

Posted on April 19, 2011 by Total Immersion

Elasitas is a leading enterprise providing various customizable platforms and integrated solutions for telecommunications industry. Elasitas develop integrated social game platform, Location Based Services (LBS), Augmented Reality, Custom Mobile Application Development, digital activation through Mobile Advertising/Marketing with brand owners on across all devices/OS, and engage in premium mobile content distribution.

With more than 10 years experience and proven track records in the industry, Elasitas has secured a wide range of major clients such as RIM, Yahoo!, Nokia, Electronic Arts, Disney, Cartoon Networks, etc.  We connect to all Telcos in Indonesia and some overseas in enabling local and international clients.

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Nissan Cube Augmented Reality Kiosk at Seoul Motor Show 2011

Posted on April 14, 2011 by Total Immersion

Total Immersion’s Korean partner Imtree produced an Augmented Reality Experience on Kiosk for the Nissan Cube booth at Seoul Motor Show 2011. AR experience has been well received by attendees and attract people on the Nissan Booth.

The AR experience contains virtual product presentation and car colours configurator triggered by finger pointing detection system.

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Total Immersion Receives USD $5,5M in Funding Led by Intel Capital

Posted on March 24, 2011 by Total Immersion

Press Release :  Total Immersion, global leader in augmented reality, announced today that it has secured USD $5,5M in a funding round led by Intel Capital joined by existing investors Partech, iSource and Elaia Partners. The new funding will be used towards further development of the D’Fusion platform and to drive new usage of augmented reality (AR) for end-users. Specifically, the team will be focusing on expanding operations in Asia and in the US, developing a large community of developers and exploring new consumer markets.

“Augmented reality is one of the key technologies enabling contextual computing on the mobile phone, tablets and PC through interactive experience for exploration, suggestion and direction. At Total Immersion, we’re constantly looking for developing usage of augmented reality experiences for our customers and for end-users and this investment is another big step towards that objective,” said Bruno Uzzan, CEO and co-founder of Total Immersion.

“Total Immersion provides a unique and immersive user experience,” said Christian Morales, General Manager, Europe, Middle East, Africa of Intel Corporation. “Augmented reality is changing the way how people perceive and interact with their environment. It offers new opportunities for both developers and users. We look forward to working with Total Immersion to develop new usage experiences for Intel platforms”

“Augmented reality is a disruptive technology blending real life with digital information which will enable new and exciting businesses” said Marcos Battisti, Intel Capital’s Managing Director for Western Europe and Israel. “Total Immersion is bringing this ground breaking new technology into everyday life and our investment will enable the company to accelerate its growth and adoption. We are truly excited by Total Immersion’s capabilities and their contribution to future evolutions in this field.”

Total Immersion Solutions:

Total Immersions proposes a complete software platform: D’Fusion®, allowing the development and the deployment of immersive Augmented Reality experiences on the following devices: PC, Mac, Tablets and Smartphones.

Total Immersion develops verticals applications such as virtual glasses trying-on.

About Total Immersion

Leading the augmented reality industry since 1999, Total Immersion provides the world’s most widely used commercial augmented reality platform. Through its patented D’Fusion® software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company maintains offices in Europe, North America and Asia. Total Immersion supports the world’s largest augmented reality partner network, with a diversified portfolio of more than 120 best-of-breed solution providers worldwide.

Find the latest news about Total Immersion at: www.t-immersion.com/

About Intel Capital

Intel Capital, Intel’s global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$9.8 billion in over 1,100 companies in 48 countries. In that timeframe, 189 portfolio companies have gone public on various exchanges around the world and 258 were acquired or participated in a merger. In 2010, Intel Capital invested US$327 million in 119 investments with approximately 44 percent of funds invested outside the U.S. and Canada. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com.

About I-Source

I-Source is a French venture capital firm dedicated to investing in early stage companies in Information and Communication Technologies, stemming from public or private research.

With more than 70 investments the last 10 years, I-Source is specialized in: Corporate Software and Internet infrastructure, Multimedia content and Technologies, Communication systems, Managed Services, Embedded systems, Eco-Technologies, and associated services.

The company is managed by a team of highly professional investors with in-depth experience in technology, R&D, marketing, business development, sales and management in IT sectors.

More information at: www.isourcegestion.fr

About Elaia Partners

Founded in 2002, Elaia Partners is an independent venture firm focused on Digital Economy. Elaia Partners is run by a team of four professionals with over sixty years of cumulative experience in technology, private equity or in operational roles in technology companies, committed to taking a very active role in the investee companies, helping them benefit from their broad technology know-how. Elaia Partners currently manages more than €80 million mainly through Elaia Ventures, a French FCPR fund backed by a diverse range of LPs – financial institutions, industrials and family offices– and through funds delegated by 123Venture, Neotec and Crédit Agricole Private Equity.

More information at: www.elaia.com

About Partech

Partech focuses on high-growth opportunities in internet and information technology. Specific areas of investment include e-commerce, digital media, software, energy optimization and components. In each of these areas, Partech looks for companies with a disruptive approach and a clear leadership potential. Partech is one of the most established venture firms in the European and American markets and is one of the most experienced in growing young companies internationally. It is also a team that has successfully implemented a long-term strategy, over multiple funds. Our global way of thinking has been successfully applied for nearly 30 years. Many of our 100+ portfolio IPO and M&A exits include global companies and transatlantic success stories: Akimbi Systems (VMW), Alvarion (ALVR), Apsylog (PRGN), Ascend Communications (ASND), Brands4Friends (EBAY), Buongiorno (BNG.MI), (Business Objects (BOBJ), Cadence Design (CDNS), Cartesis (SAP), DCT (SYMC), Digital Island (ISLD), Fluxus (BT), Informatica (INFA), ISDnet (CW), Jungo (NNDS), Meiosys (IBM), Pentasafe (NTIQ), Q-layer (ORCL), Quinstreet (QNST), Teknovus (BRCM), Verifone (PAY), Vignette (VIGN) and Visicu (EICU). For more details, please visit www.partechventure.com

Contacts

Olivier Audouze, VP Marketing Total Immersion
+ 33 (0)1 46 25 06 10
olivier.audouze@t-immersion.com

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Augmented Reality Live Show wowed Audience in Capital Museum Beijing !

Posted on March 23, 2011 by Total Immersion

During the Chinese New Year in 2011, the Capital Museum proposed a new culture experience to show traditional Chinese zodiac culture of  “lindong treasure rabbit”.  In the “magic theatre”,  the museum introduced an animated rabbit to send New Year greetings. This interesting interactive experience based on an  “Augmented Reality” technology with real-time communication between guests and performer impressed especially children!

225 performances were organised during one month gathering more than 600 children a day.

This experience has been developed by Total Immersion’s partner in China Lee&Lee.

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