Total Immersion Releases Augmented Reality Game SkinVaders

Posted on October 20, 2011 by Total Immersion

Time to Save Face! (Literally!) As Aliens Invade Your Face
in The First Game to Bring Players Physically into the Game

LOS ANGELES, Oct. 20, 2011 Total Immersion, the global leader in augmented reality, today released SkinVaders™, a fun game for all ages available as a free download for the iPhone®, iPad2® and iPod touch® at App Store(SM) at http://www.itunes.com/apps/skinvaders.

Created with Total Immersion’s D’Fusion® Studio Augmented Reality (AR) platform, SkinVaders is the first game to fully leverage AR literally bringing players into the game—by transforming their faces into game terrain over which alien invaders, known as SkinVaders, battle it out for total domination. To defeat the SkinVaders, players eradicate invading aliens by tapping on them and popping the eggs laid by the invaders.

With 9 levels and a variety of SkinVaders, all the action takes place on the face of the player.  Pictures are automatically snapped during the process incorporating the 3D graphics, making them fun to share with friends and family. The stakes are high:  It’s time for players to save face.

“SkinVaders demonstrates a world of possibility created by Total Immersion’s powerful augmented reality platform D’Fusion Studio,” said Bruno Uzzan, CEO of Total Immersion. “Players are literally brought into the game as they fight the invasion of SkinVaders intent on taking over their face. The markerless tracking and rendering are so sophisticated that players can suspend belief, deeply engaging in the most personal, realistic and real-time augmented reality experience on the market today.”

About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France, Germany and UK), North America and Asia. Total Immersion supports the world’s largest AR Partner network, with a diversified portfolio of over 120 best of breed solution providers worldwide.

Since its inception, Total Immersion has led the industry in AR technology with over 1,000 executed augmented reality solutions for Fortune 500 name brands and organizations and partnerships with the world’s most prominent technology companies including Adobe®, Intel® and KDDI.

CONTACT:

Tiffany Spencer

Total Immersion (US)

TiffanyLynnSpencer@t-immersion.com

+1-310-795-1806

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Mastodon Partners With Total Immersion to Create Augmented Reality Experience for Band’s Upcoming New Album, The Hunter

Posted on August 16, 2011 by Total Immersion

New Single, “Curl of the Burl,” Confirmed for Digital Worldwide Release on August 16th; Band Reveal Track-Listing and Multiple Configurations of The Hunter, Due From Reprise Records on September 27th, 2011.

Hard rock titans Mastodon have announced that their upcoming new album The Hunter will be released in several configurations that feature an exciting interactive 3D experience known as Augmented Reality. The technology, created by Los Angeles-based Company Total Immersion, combines virtual and real worlds to create a 3D one-of-a-kind interactive experience that users can control. Just by using a camera on a computer, their own face and the cover art on The Hunter, the user can turn themselves into The Hunter sculpture that is pictured on the cover.

Though the track “Black Tongue,” from The Hunter has already made its presence known, “Curl Of The Burl,” will be the first official single from the album and will be digitally released worldwide on August 16th through all digital music retailers. A video for the track will be filmed in the near future.

The physical configurations for The Hunter, which will be released by Reprise Records on September 27th, are as follows:

Standard CD includes the album’s 13 tracks, plus a basic Augmented Reality Experience in which the users head becomes the ‘creature’ on the album’s front cover in full 3D.

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Total Immersion Powers MyFlipbook with Selena Gomez

Posted on June 28, 2011 by Total Immersion

 Innovative Technology Leverages the Potential of Crowd-Sourcing to Create a Personalized and Collaborative Social Music Video Experience.

San Mateo, Calif. June 28, 2011 – Total Immersion, a global leader in augmented reality (AR), announced today that it has developed a new, ground-breaking Facebook application—MyFlipbook—to help music fans create a personalized and unique music video. Created for Hollywood Records, MyFlipbook offers fans and their friends the ability to insert their own photos into a personalized and collaborative music video experience. The application will be launched by Hollywood Records in support of the new single, “Who Says”, from platinum selling recording artist Selena Gomez & the Scene. The resulting user-generated video is Total Immersion’s latest success in marrying social media with innovative technology to deliver an exceptional, personalized and dynamic media experience to customers.

MyFlipbook is an intuitive Facebook application that individuals can use to create a completely unique and personalized music video with their friends. Selena fans upload a photo of themselves incorporating a randomly generated word from her song “Who Says”.  After moderation and approval, the users photos are then inserted into the appropriate spot within the lyrics and music bed of the MyFlipbook music video.  The video is then posted to their Facebook feed for their friends to see and a link to it is also emailed to the user letting them know it is ready to view on Facebook. One of the most exciting features of the application is the dynamic nature of the resulting video. As the users’ friends add their own photos to the application their Flipbook video is updated with the newly added images.  MyFlipbook creates a collaborative crowd-sourced experience where fans’ videos evolve on a daily or even hourly basis, depending upon their social network’s participation, ultimately resulting in an exciting, fun and personalized viral music video experience.

“We are constantly looking to create new, unique and engaging experiences for our musicians’ fans, and Total Immersion is an essential partner in achieving these goals,” said Brian Ressler, Director of Emerging Technologies at Hollywood Records. “MyFlipbook builds on the joint success Hollywood Records and Total Immersion had with ‘MyInterview with Selena Gomez’, leveraging social media to increase our fans’ interactions with our artists. We will continue to work with Total Immersion on delivering inventive technologies that greatly enhance fans’ experience with our artists and their music.”

MyFlipbook application is yet another milestone in Total Immersion’s efforts to provide technology that harnesses the power of social media to create a special and unique immersive experience for users. One of Total Immersion’s first forays into social media also involved Selena Gomez—‘MyInterview with Selena Gomez’. The application allows users to record themselves having a one-on-one video chat “interview” with Ms. Gomez; although the technology makes the interview look real, the content is based on video uploads from the user and stock video footage of Ms. Gomez. User can then share the interview with their friends on social media sites.

“Total Immersion understands the importance and influence of social networks on individuals’ lives, and we have the ability to create dynamic, unique and customized  experiences for our customers based on those networks,” said Bruno Uzzan, CEO of Total Immersion. “We were thrilled to have the chance to work with Hollywood Records to build an innovative experience that helped connect Selena Gomez with her fans, leveraging the power of social media. Total Immersion will continue to be at the forefront of delivering compelling solutions such as MyFlipbook”,

To create a personalized Selena Gomez MyFlipbook, visit http://bit.ly/sgflip

Total Immersion Solutions

Total Immersion proposes a complete software platform with D’Fusion®, allowing the development and deployment of Augmented Reality experiences on a wide variety of devices, including PCs, Macs, tablets and smartphones. The company recently added TryLive® vertical applications to the Total Immersion portfolio, the first being TryLive Glasses.

About Total Immersion

Leading the Augmented Reality industry since 1999, Total Immersion provides the world’s most widely used commercial Augmented Reality platform. Through its patented D’Fusion® software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company also marries social media with its technology to deliver a unique and personalized IT experience to customers. The company maintains offices in Europe, North America and Asia. Total Immersion supports the world’s largest Augmented Reality partner network, with a diversified portfolio of more than 120 best-of-breed solution providers worldwide.

Find the latest news about Total Immersion at: www.t-immersion.com/

Hollywood Records is part of the Disney Music Group.  Disney Music Group encompasses all of the Walt Disney Company’s recorded music and music publishing operations, including Walt Disney Records, Buena Vista Concerts and Walt Disney Music Publishing.

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Total Immersion’s Partner Perfect Prototype Retells Its Story, Continues Pushing AR’s Potential

Posted on June 20, 2011 by Total Immersion

Total Immersion’s “founding partner,” Perfect Prototype built a reputation over the years for imagining and engineering smart interactives, and, in recent years, for taking on diverse and challenging applications of augmented reality. As immersive technology becomes smarter, faster, and more complex, the Perfect Prototype team, led by CEO Matt Browning, is exploring more broadly, experimenting more aggressively, and trying harder to be more clever at execution.

The extra effort has paid off in an array of user-driven devices for diverse clients. Consequently, it was time to retell the Perfect Prototype story.

At www.perfectprototype.com, exhibitors, marketers, technophiles, and others can discover how we:

· put a heart and a brain in people’s hands using augmented reality;

· integrated six augmented reality illustrations into an executive presentation to 2,500 people;

· helped produce 37 interactive kiosks, including AR, for the new Pittsburgh Penguins stadium; and

· enabled Iowans to arm-wrestle New Yorkers over the internet.

Matt Browning and the team have also been deeply involved in projects related to Microsoft Kinect sensors, visual detection techniques, and iPad, iPhone, and Android apps.

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THQ shows an AR Magic Mirror at E3 2011

Posted on June 10, 2011 by Total Immersion

THQ had a little surprise on their booth for the lucky ones who attended E3 this year: an AR Magic Mirror!

People waiting in line by the booth had the surprise to see themselves changed into characters from the videogame  ”Saints Row 3″ which will be released on November 15 or into WWE wrestlers thanks to face tracking.

 

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Imagine That Technologies Introduces Streamline: Quick and Easy Renderings of 3D Models for Online Fitting Rooms

Posted on May 24, 2011 by Total Immersion

Imagine That launched its new Streamline 3D model creation software at the ARE conference in Santa Clara.

“With the introduction of Streamline we have the ability to offer retailers an efficient way to cost effectively convert their online catalogues to 3D catalogues.” said John Leahy, Imagine That president.  “This set of management and conversion tools will allow users of our online and kiosk fitting room tools to easily convert their existing inventories in online catalogues into full interactive experiences.”

Imagine That launched its Augmented Reality software for garment retailers in January at the NRF Expo in New York City.  The software allows customers to try on clothing in 3D simply through the use of a webcam.  The systems allow retailers to display and mix and match garments and accessories.  Consumers can turn around and see the sides, the back and any other angle as if they were standing in front of a dressing room mirror.

In a store kiosk with a 72-inch screen shoppers can scroll through clothing by waving their hand to choose garments. The magic is that they try them on right there with their clothes on or off.  These interactive online shopping experiences are translating into increased sales and lower returns for the retailers who are using the software.

Imagine That is working with clients in South America, Europe, the US and Canada to implement the software.  ZooandCo.com Imagine That’s first client went live with the software in January 2011.

Imagine That’s fitting room is built on Total Immersion’s Augmented Reality Platform and is developed by immediaC a leading AR software developer from Canada.

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First iPad 2 App “AR Magic Mirror” is Now Available for Free on iTunes!

Posted on April 29, 2011 by Total Immersion

The first AR application for the iPad 2 is now available for free on iTunes.

Thanks to the new iPad’s front camera, users can try on a selection of wacky virtual hairstyles, glasses and accessories. The back camera can also be used to try these crazy looks on others.

Users are filmed by the camera and 3D objects are added to the video in real time thanks to facial recognition.


At Total Immersion we are convinced that the new generation of tablets, led by the iPad 2, is a fantastic opportunity for developing new uses of Augmented Reality. As Bruno Uzzan, Co-founder and CEO of Total Immersion says, “With the portability, processing power and broad consumer adoption of the iPad 2, a simple face tracking app today could soon become an essential makeover tool with beauty products at retail.  Likewise a traditional game of online chess could become a massive, multiplayer game in the real world playing alongside vivid 3D characters and environments.”

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Volvo Pioneered the First Ever YouTube Masthead with an Augmented Reality Experience

Posted on April 12, 2011 by Total Immersion

On Saturday, March 12, Volvo Cars of North America (VCNA) offered for one day only an Augmented Reality (AR) S60 driving experience iPhone and Android app that activates when visiting YouTube.


This campaign, created by Euro RSCG New York, marks the first YouTube masthead ever created with an AR experience of any kind. It is also the first AR game accessible through a mobile app in conjunction with a YouTube masthead.

AR allows Volvo to overlay digital information on top of the traditional YouTube masthead to provide the user with more information and a richer experience, in this case, an exclusive Volvo S60 driving game. While users without the app will see a traditional Volvo masthead on the YouTube homepage, users who downloaded the app will be able to race a Volvo S60 through their phone on the YouTube page, experiencing a whole new Volvo world.

“This ground-breaking initiative is significant to the Volvo brand as it allows us to engage with consumers in a fun and interesting way and continues to position us as a true leader in the digital space,” said Linda Gangeri, National Advertising Manager, Volvo Cars of North America. “By creating a driving game, we’re focusing on the newest and most exciting addition to the Volvo lineup, our new sports sedan, the Volvo S60. This car showcases our new design DNA, our exciting driving dynamics, and our legendary Volvo safety.”

Volvo’s digital and media agencies of record, Euro RSCG New York and Media Contacts are responsible for the development and placement of this campaign, respectively.

“This effort is further proof of Volvo’s commitment to innovation in the digital channels,” said Jeff Brooks, CEO of Euro RSCG New York. “We’re very fortunate to have a client like Volvo who is constantly experimenting with new ways to enhance brand and consumer interactions.”

CNET Article shares some metrics about this campaign :

Volvo campaign by the numbers:
- 61 million impressions on homepage takeover on YouTube on March 12. Google promised 47 million.
- 192,319 clicks on the masthead banner ad
- Interactive banner ad had a 9.6 percent interaction rate. Industry standard is 2.1 percent interaction rate
- Site traffic was up 293 percent.

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Total Immersion Receives USD $5,5M in Funding Led by Intel Capital

Posted on March 24, 2011 by Total Immersion

Press Release :  Total Immersion, global leader in augmented reality, announced today that it has secured USD $5,5M in a funding round led by Intel Capital joined by existing investors Partech, iSource and Elaia Partners. The new funding will be used towards further development of the D’Fusion platform and to drive new usage of augmented reality (AR) for end-users. Specifically, the team will be focusing on expanding operations in Asia and in the US, developing a large community of developers and exploring new consumer markets.

“Augmented reality is one of the key technologies enabling contextual computing on the mobile phone, tablets and PC through interactive experience for exploration, suggestion and direction. At Total Immersion, we’re constantly looking for developing usage of augmented reality experiences for our customers and for end-users and this investment is another big step towards that objective,” said Bruno Uzzan, CEO and co-founder of Total Immersion.

“Total Immersion provides a unique and immersive user experience,” said Christian Morales, General Manager, Europe, Middle East, Africa of Intel Corporation. “Augmented reality is changing the way how people perceive and interact with their environment. It offers new opportunities for both developers and users. We look forward to working with Total Immersion to develop new usage experiences for Intel platforms”

“Augmented reality is a disruptive technology blending real life with digital information which will enable new and exciting businesses” said Marcos Battisti, Intel Capital’s Managing Director for Western Europe and Israel. “Total Immersion is bringing this ground breaking new technology into everyday life and our investment will enable the company to accelerate its growth and adoption. We are truly excited by Total Immersion’s capabilities and their contribution to future evolutions in this field.”

Total Immersion Solutions:

Total Immersions proposes a complete software platform: D’Fusion®, allowing the development and the deployment of immersive Augmented Reality experiences on the following devices: PC, Mac, Tablets and Smartphones.

Total Immersion develops verticals applications such as virtual glasses trying-on.

About Total Immersion

Leading the augmented reality industry since 1999, Total Immersion provides the world’s most widely used commercial augmented reality platform. Through its patented D’Fusion® software solution, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. The company maintains offices in Europe, North America and Asia. Total Immersion supports the world’s largest augmented reality partner network, with a diversified portfolio of more than 120 best-of-breed solution providers worldwide.

Find the latest news about Total Immersion at: www.t-immersion.com/

About Intel Capital

Intel Capital, Intel’s global investment organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, home, mobility, health, consumer Internet, semiconductor manufacturing and cleantech. Since 1991, Intel Capital has invested more than US$9.8 billion in over 1,100 companies in 48 countries. In that timeframe, 189 portfolio companies have gone public on various exchanges around the world and 258 were acquired or participated in a merger. In 2010, Intel Capital invested US$327 million in 119 investments with approximately 44 percent of funds invested outside the U.S. and Canada. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com.

About I-Source

I-Source is a French venture capital firm dedicated to investing in early stage companies in Information and Communication Technologies, stemming from public or private research.

With more than 70 investments the last 10 years, I-Source is specialized in: Corporate Software and Internet infrastructure, Multimedia content and Technologies, Communication systems, Managed Services, Embedded systems, Eco-Technologies, and associated services.

The company is managed by a team of highly professional investors with in-depth experience in technology, R&D, marketing, business development, sales and management in IT sectors.

More information at: www.isourcegestion.fr

About Elaia Partners

Founded in 2002, Elaia Partners is an independent venture firm focused on Digital Economy. Elaia Partners is run by a team of four professionals with over sixty years of cumulative experience in technology, private equity or in operational roles in technology companies, committed to taking a very active role in the investee companies, helping them benefit from their broad technology know-how. Elaia Partners currently manages more than €80 million mainly through Elaia Ventures, a French FCPR fund backed by a diverse range of LPs – financial institutions, industrials and family offices– and through funds delegated by 123Venture, Neotec and Crédit Agricole Private Equity.

More information at: www.elaia.com

About Partech

Partech focuses on high-growth opportunities in internet and information technology. Specific areas of investment include e-commerce, digital media, software, energy optimization and components. In each of these areas, Partech looks for companies with a disruptive approach and a clear leadership potential. Partech is one of the most established venture firms in the European and American markets and is one of the most experienced in growing young companies internationally. It is also a team that has successfully implemented a long-term strategy, over multiple funds. Our global way of thinking has been successfully applied for nearly 30 years. Many of our 100+ portfolio IPO and M&A exits include global companies and transatlantic success stories: Akimbi Systems (VMW), Alvarion (ALVR), Apsylog (PRGN), Ascend Communications (ASND), Brands4Friends (EBAY), Buongiorno (BNG.MI), (Business Objects (BOBJ), Cadence Design (CDNS), Cartesis (SAP), DCT (SYMC), Digital Island (ISLD), Fluxus (BT), Informatica (INFA), ISDnet (CW), Jungo (NNDS), Meiosys (IBM), Pentasafe (NTIQ), Q-layer (ORCL), Quinstreet (QNST), Teknovus (BRCM), Verifone (PAY), Vignette (VIGN) and Visicu (EICU). For more details, please visit www.partechventure.com

Contacts

Olivier Audouze, VP Marketing Total Immersion
+ 33 (0)1 46 25 06 10
olivier.audouze@t-immersion.com

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Case Study: How Olympus Spurred Product Awareness and Sales With Augmented Reality

Posted on March 18, 2011 by Total Immersion

Have a look at this full case study : Marketingprofs

It is said that consumers are four times more likely to buy a product once they’ve held it in their hands. But if you know retail, you understand how challenging it can be to get people into stores, let alone within reaching distance of your product (and interested in handling it).

When electronics giant Olympus introduced a new SLR (single lens reflex) hybrid camera to the marketplace, it knew that it was vital that people get their hands on it; that’s because one of the camera’s major selling points was its advanced compact body design. In short, it was far more representative of a pocket-size point-and-shoot than the typical SLR with interchangeable lenses.

 

To provide the masses with a hands-on experience that wouldn’t require heading to the nearest store, Olympus trialed a new augmented-reality technology. Consumers could print out paper-doll versions of the product and test out its various features via an online interactive tutorial and simulation experience. The campaign even included social elements to motivate users to share these virtual experiences with their networks, and a contest was added to draw additional attention.

It worked. Within a month of the campaign’s launch, more than 50,000 people played with the technology, and the company witnessed a jump in in-store inquiries and sales.

Read more

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